# Growth Cab

> Growth Cab is a GTM & sales advisory firm for B2B tech companies selling $50K+ deals,
> founded in 2022 by Federico Donatone (Founder & CEO) and Lorenzo Asnaghi (Co-Founder & COO), with offices in New York
> (1460 Broadway, New York, NY 10036) and Milan. It builds outbound, LinkedIn and AI revenue systems:
> 400+ B2B clients, 10,000+ qualified opportunities, $500M+ pipeline generated.

## Services
- [GTM Consultant](https://www.growthcab.com/go-to-market-strategy-consulting): go-to-market consulting for B2B tech companies selling $50K+ deals, from $8,500/month (Sales Consulting $3,500/month, Multi-market from $15,000/month), with results by client (Elevate $12.6M+ pipeline, Digital360 $4.6M+, Jobtome $1.3M+, TendersTool $700K+)
- [LinkedIn Lead Generation Agency](https://www.growthcab.com/linkedin-lead-generation-agency): B2B LinkedIn lead generation from $5,500/month: business developers book meetings with the decision makers on your wishlist (pipeline typically starts between day 32 and day 47), plus launch campaigns built around the founder's LinkedIn. Results by client: Elevate $12.6M+ pipeline and Digital360 $4.6M+ from LinkedIn and email outbound; Prospeo 100,000+ decision makers reached in 90 days, Maildoso 50,000 SaaS founders in 7 days, FlashLabs 10,000+ founders in 24 hours and 5,000 qualified MQLs
- [B2B Lead Generation Agency](https://www.growthcab.com/b2b-lead-generation-agency): B2B lead generation for tech companies selling $50K+ deals (target accounts, verified contacts, outreach by phone, email or LinkedIn, qualified meetings), with results by client (Elevate $12.6M+ pipeline from 40 qualified opportunities, Digital360 $4.6M+, Jobtome $1.3M+, TendersTool $700K+ in 90 days; Airbag Studio 70 meetings with medtech and healthcare leaders, Cloudsome 62 meetings with technology leaders, 41 with CTOs and CIOs)
- [SaaS Lead Generation Agency](https://www.growthcab.com/saas-lead-generation-agency): What a SaaS lead generation agency does, when it pays off, the four proofs to require before you hire, how pricing works and how to run a 30-day pilot.
- [Clay Consultant](https://www.growthcab.com/clay-consultant): Clay consultant for B2B teams selling $50K+ deals: target account lists, enrichment waterfalls and AI research, built in your workspace and tied to outreach.
- [Email Deliverability Consultant](https://www.growthcab.com/email-deliverability-consultant): Email deliverability consultant for B2B outbound: we find why cold email lands in spam, fix SPF, DKIM, DMARC and sending setup, then ramp volume back safely.
- [B2B Appointment Setting Agency](https://www.growthcab.com/appointment-setting-agency): B2B appointment setting agency: our business developers reach your decision makers by phone, email or LinkedIn and book qualified meetings in your calendar.
- [Outsourced SDR Services](https://www.growthcab.com/outsourced-sdr): Outsourced SDR services for B2B tech: business developers research your target accounts, reach buyers by phone or LinkedIn, and book qualified meetings.
- [US Market Entry Consulting](https://www.growthcab.com/us-market-entry-consulting): US market entry consulting for European B2B tech companies selling $50K+ deals: meet your first US buyers before you hire a US team. New York HQ, Milan office.
- [B2B Lead Generation Agency in New York](https://www.growthcab.com/b2b-lead-generation-new-york): B2B lead generation agency at 1460 Broadway, New York. We book meetings with the decision makers on your wishlist for tech companies selling $50K+ deals.

## Company
- [About Growth Cab](https://www.growthcab.com/about): Growth Cab is a GTM and sales advisory firm for B2B tech companies, founded in 2022 by Federico Donatone and Lorenzo Asnaghi. Offices in New York and Milan.
- [Federico Donatone, Founder & CEO](https://www.growthcab.com/federico-donatone): Federico Donatone is the Founder and CEO of Growth Cab, a GTM and sales advisory firm in New York. His bio, latest articles on B2B sales and LinkedIn posts.
- [Lorenzo Asnaghi, Co-Founder & COO](https://www.growthcab.com/lorenzo-asnaghi): Lorenzo Asnaghi is the Co-Founder and COO of Growth Cab, the GTM and sales advisory firm he started in 2022 with Federico Donatone. Background, role, profiles.
- [Contact](https://www.growthcab.com/contact): 1460 Broadway, New York, NY 10036; success@growthcab.com
- Press: [EconomyUp, November 2025](https://www.economyup.it/startup/growth-cab-la-startup-che-aiuta-aziende-e-scaleup-a-crescere-nel-b2b/) (Italian)

## Case studies
- [Taking Perplexity Computer into the B2B sales market](https://www.growthcab.com/case-study-perplexity): How Growth Cab took Perplexity Computer into the B2B sales market: a category position, a working GTM system and a launch seen 440,000+ times.
- [Launching Profound’s AI Marketer on Series D day](https://www.growthcab.com/case-study-profound): How Growth Cab, as part of a coordinated launch program with partner agencies, launched Profound's AI Marketer on its $180M Series D day.
- [Launching Instantly’s Lead Agent and AI Sales Agent](https://www.growthcab.com/case-study-instantly): How Growth Cab field-tested Instantly's Lead Agent and AI Sales Agent in a live outbound engine and launched both in five languages.
- [Driving $12.6M+ in pipeline for Elevate through 40 qualified opportunities and a 23% close rate](https://www.growthcab.com/case-study-elevate): See how Growth Cab positioned the innovation offer of Elevate, formerly Ennova Research, and opened conversations with enterprise decision-makers.
- [How we helped Digital360 generate $4.6M+ in pipeline with 98 qualified opportunities](https://www.growthcab.com/case-study-digital360): Explore Growth Cab’s outbound campaign for Digital360’s AI-driven brand visibility offer, from positioning to qualified conversations with marketing leaders.
- [Scaling Jobtome to $1.3M+ in pipeline with 62 qualified opportunities and a 33% close rate](https://www.growthcab.com/case-study-jobtome): Explore Growth Cab’s Jobtome campaign: senior HR and talent acquisition leaders, 62 qualified enterprise opportunities and $1.3M+ in pipeline.
- [From zero to $700K+ pipeline in 90 days for TendersTool with 25 qualified opportunities](https://www.growthcab.com/case-study-tenderstool): See how Growth Cab positioned TendersTool around early demand signals and opened qualified conversations with public sector sales teams.
- [Launching FlashLabs’ SuperAgent to 10,000+ founders in a single day](https://www.growthcab.com/case-study-flashlabs): How Growth Cab launched FlashLabs SuperAgent to 10,000+ founders in a single day with one-to-one AI outreach and generated 5,000 qualified MQLs.
- [Rolling out Maildoso’s Google Workspace feature to 50,000 SaaS founders in 7 days](https://www.growthcab.com/case-study-maildoso): How Growth Cab launched Maildoso's Google Workspace feature to 50,000 SaaS founders running outbound in 7 days, through LinkedIn and email.
- [Building Taplio’s full LinkedIn pipeline in 30 days by reaching 50,000 founders and heads of marketing](https://www.growthcab.com/case-study-taplio): Explore Growth Cab’s 30-day Taplio campaign, connecting LinkedIn content with a targeted audience of founders and marketing leaders.
- [Driving Prospeo V2’s launch to 100,000+ revenue decision-makers in 90 days](https://www.growthcab.com/case-study-prospeo): See how Growth Cab repositioned Prospeo V2 as a complete B2B database and put it in front of 100,000+ revenue decision-makers in a 90-day launch campaign.
- [Positioning La Growth Machine’s voice outreach to 20,000+ decision-makers in 10 days](https://www.growthcab.com/case-study-la-growth-machine): See how Growth Cab put La Growth Machine's voice outreach launch in front of 20,000+ revenue decision-makers in a focused 10-day LinkedIn campaign.
- [33 qualified opportunities with technology leaders for Blazar Group’s ForgeDoc](https://www.growthcab.com/case-study-blazar): How Growth Cab opened 33 qualified opportunities with IT and engineering leaders for ForgeDoc, Blazar Group's on-premises AI for technical documentation.
- [53 qualified opportunities with HR leaders for Tconsulta’s employee mental health program](https://www.growthcab.com/case-study-tconsulta): How Growth Cab opened 53 qualified opportunities for Tconsulta's employee mental health platform, 47 with HR directors, CHROs and heads of HR.
- [70 qualified opportunities with healthcare decision-makers for Airbag Studio](https://www.growthcab.com/case-study-airbag-studio): How Growth Cab opened 70 qualified opportunities with medtech and healthcare leaders for Airbag Studio, 32 of them with CEOs, founders and C-level executives.
- [32 qualified opportunities in 3 months with IT and security leaders for Syneto](https://www.growthcab.com/case-study-syneto): How Growth Cab opened 32 qualified opportunities in 3 months with IT managers and security leaders for Syneto's IT resilience and managed security offers.
- [23 qualified opportunities on the new EU packaging regulation for Innovhub](https://www.growthcab.com/case-study-innovhub): How Growth Cab opened 23 qualified opportunities with quality, R&D and packaging leaders on the new EU packaging regulation for Innovhub.
- [62 qualified opportunities with technology leaders for Cloudsome’s CloudOS](https://www.growthcab.com/case-study-cloudsome): How Growth Cab opened 62 qualified opportunities with technology leaders for Cloudsome's cloud management platform, 41 of them with CTOs and CIOs.
- [14 qualified opportunities for Fragmentalis in about one month of calling](https://www.growthcab.com/case-study-fragmentalis): How Growth Cab opened 14 qualified opportunities in about one month of calling for Fragmentalis, a cybersecurity startup with patented data protection.
- [A go-to-market data foundation built on KFI’s own customer base](https://www.growthcab.com/case-study-kfi): How Growth Cab turned KFI's own customer base into a go-to-market data foundation: 5,701 real companies, 1,815 names corrected and 6,278 named contacts.
- [6 buying signals and 4 buyer roles in Quanture’s outbound playbook](https://www.growthcab.com/case-study-quanture): How Growth Cab built Quanture's outbound playbook for its Microsoft services: 6 buying signals, 4 IT buyer roles and written answers to 3 objections.
- [20 qualified opportunities for The Influencer Marketing Factory in a pilot paid per opportunity](https://www.growthcab.com/case-study-influencer-marketing-factory): In a pilot paid per qualified opportunity, Growth Cab opened 20 in under four months for The Influencer Marketing Factory with brands such as Paramount.
- [29 qualified opportunities over a year for 40Degrees, the influencer marketing agency](https://www.growthcab.com/case-study-40degrees): How Growth Cab opened 29 qualified opportunities over a year for 40Degrees, a full-service influencer marketing agency, 25 with marketing and brand roles.
- [213 qualified opportunities at 100+ companies for Business Log, the AI log management platform](https://www.growthcab.com/case-study-business-log): How Growth Cab opened 213 qualified opportunities at 100+ companies for Business Log, the AI log management platform IT teams use for compliance.
- [15 qualified opportunities with IT and business leaders for EOS Solutions](https://www.growthcab.com/case-study-eos-solutions): How Growth Cab opened 15 qualified opportunities in four months with IT and business leaders for EOS Solutions, a Microsoft Dynamics 365 partner.
- [15 qualified opportunities in just over six months for Takai’s field team software](https://www.growthcab.com/case-study-takai): How Growth Cab opened 15 qualified opportunities in just over six months for Takai's field team software, 9 with CEOs, COOs and technical directors.

## Research
- [B2B Meeting No-Show Rate: 1,380 Cold Call Meetings](https://www.growthcab.com/b2b-meeting-show-rate-study): what happens to B2B sales meetings booked by cold calling (69.6% take place, 14.6% no-show; 85% held within 2 days of booking vs 59% after 30 days), by lead time, weekday and seniority; CSV at /downloads/b2b-meeting-show-rate-2026.csv, CC BY 4.0
- [Meeting Show Rate Calculator](https://www.growthcab.com/meeting-show-rate-calculator): free, ungated calculator that applies the outcome rates of 1,380 B2B sales meetings booked by cold calling (by lead time, weekday and seniority) to your own booked meetings; embeddable, data CC BY 4.0.
- [GTM diagnostic skills for Claude](https://github.com/federicodon/growthcab-gtm-skills): free, open-source Claude Code plugin with four Agent Skills: cold email domain check (SPF, DKIM, DMARC, MX), cold email grader, lead list QA and a meeting show rate benchmark built on the 1,380-meeting dataset.
- [The B2B Outbound Evidence Standard](https://www.growthcab.com/b2b-outbound-evidence-standard): how to measure meetings, qualified opportunities, pipeline and revenue with reproducible evidence; toolkit as CSV/JSON under /assets/
- [GTM Tools](https://www.growthcab.com/gtm-tools): the 11 GTM tools we recommend for B2B sales in 2026 across six jobs (research, data, visibility, outreach, deliverability, enablement), with verified starting prices, stack examples and data from our 600-lead test of 8 contact data providers

## Free tools
- [Free Claude API Cost Calculator](https://www.growthcab.com/claude-api-cost-calculator): Free Claude API cost calculator with Anthropic prices checked October 12, 2026. Pick a model, enter your tokens and get your cost per request and month.
- [Free LinkedIn Text Formatter](https://www.growthcab.com/linkedin-text-formatter): Free LinkedIn text formatter for bold, italic, underline and lists, with a live post preview of the see more cutoff and a counter for LinkedIn limits.
- [Free Cold Email Domain Checker](https://www.growthcab.com/cold-email-domain-checker): Free cold email domain checker: test SPF, DKIM, DMARC, MX, domain age and the Spamhaus blocklist in one click, with a score out of 100 and the fix for each problem.
- [Free Tools for B2B Sales Teams and AI Builders](https://www.growthcab.com/free-tools): Free tools for B2B sales teams: a cold email domain checker, a LinkedIn text formatter, a Claude API cost calculator and more. No sign-up.

## Guides
- [How to Choose a GTM Agency: Scope, Proof and Handover](https://www.growthcab.com/gtm-agency): How to choose a GTM agency: define the scope, compare evidence from past clients, run a bounded pilot and plan the handover before you sign a contract.
- [Transfer a Founder Sales Playbook: A Practical Process](https://www.growthcab.com/go-to-market-consulting-services): How to turn founder-led sales into a playbook your team can run: capture the decisions, add worked examples, assign owners and test the handover.
- [Lead Generation for SaaS: The 4 Parts of a Working Engine](https://www.growthcab.com/lead-generation-for-saas-companies): Lead generation for SaaS runs on four parts: a narrow account list, one owned channel, a weekly motion and one honest number. Here is how to start this week.
- [LinkedIn B2B Lead Generation: Posts to Qualified Meetings](https://www.growthcab.com/linkedin-lead-generation): Plan LinkedIn B2B lead generation around one buyer, useful posts, qualified conversations and a measured sales handoff. See where the channel is a poor fit.
- [Outsourced Lead Generation: How to Compare Companies](https://www.growthcab.com/outsourced-lead-generation-companies): Outsourced lead generation, compared the buyer's way: a free scorecard and CSV or XLSX worksheet to check access, campaign evidence, ownership and handover.
- [Lead Generation Database Companies: 8 Tested](https://www.growthcab.com/lead-generation-database-companies): We ran the same 600 leads through 8 lead generation database companies and verified every email. Compare coverage, dead emails, mobile hits and cost.
- [Email Deliverability Best Practices: A 10-Point Checklist](https://www.growthcab.com/cold-email-deliverability): Email deliverability best practices for cold email: what Gmail, Yahoo and Outlook require, how bad data drives bounces, and a 10-point check before each send.
- [Cold Email Agency: Pricing, Red Flags, How to Choose](https://www.growthcab.com/cold-email-agency): What a cold email agency does, what agencies publish on price, 8 questions to ask before you hire one, and the red flags that can cost you your domains.
- [B2B Lead Lists: Build a Verified List With AI in 5 Steps](https://www.growthcab.com/how-to-build-a-b2b-lead-list): Build B2B lead lists with AI: turn your ICP into filters, find accounts first, verify every contact and put a quality gate before any outreach starts.
- [GTM Tech Stack: 3 Layers That Survive a Model Change](https://www.growthcab.com/how-to-build-an-ai-gtm-stack): Build a GTM tech stack in three layers: data, workflow rules and a replaceable AI model. Run one account-to-draft workflow and test handoffs before switching.
- [AI Pricing in 2026: ChatGPT vs Claude vs Gemini](https://www.growthcab.com/ai-pricing): ChatGPT, Claude and Gemini plans, team seats and API rates side by side, each checked on the vendor's own page on October 12, 2026, plus the plan I would buy.

## Key pages
- [Resources](https://www.growthcab.com/resources): free tools, original research, downloadable templates, buyer guides and the blog in one hub
- [GTM Glossary](https://www.growthcab.com/glossary): B2B sales, outbound, revenue and AI terms, each with a citable definition, examples and Growth Cab data
- [Case Studies](https://www.growthcab.com/case-studies)
- [Blog](https://www.growthcab.com/blog)
- [AI Frontier newsletter](https://www.growthcab.com/ai-frontier)

## Latest articles
- [Does ChatGPT Report to Police? What OpenAI Shares in 2026](https://www.growthcab.com/does-chatgpt-report-to-police): Does ChatGPT report to police? Only for credible threats to others. But police asked OpenAI for data 309 times in late 2025. What they can see.
- [Wispr Flow Pricing: Is Pro Worth $144 a Year?](https://www.growthcab.com/wispr-flow-pricing): Wispr Flow pricing in 2026: Free, Pro at $15 or $12 a month, Growth and Enterprise, plus real usage data on when the 2,000-word free cap runs out.
- [Anthropic Usage Policy: What Changes on November 12](https://www.growthcab.com/anthropic-usage-policy): Anthropic usage policy update explained: the ban on cruelty toward Claude, the new fake account rules and what sales teams must change by November 12.
- [Can You Pause a ChatGPT Subscription? 3 Ways That Work](https://www.growthcab.com/pause-chatgpt-subscription): There is no pause button for ChatGPT Plus, Pro or Go. Three moves stop or cut the bill and keep your chats, plus the cancel steps and the refund rules.
- [Guideless Review: Create and Update Software Tutorials Faster](https://www.growthcab.com/guideless-review): Guideless review from my own test: a narrated video guide in 5 minutes, one fix after I moved a button, Pro from $39 a month and a 50% code for month one.
- [Agency Agents: 282 Free Claude Code Agents, Reviewed](https://www.growthcab.com/agency-agents): Agency Agents is a free GitHub library of 282 AI agents for Claude Code. What is inside, the 9 sales agents, how to install them and the token catch.
- [Claude Haiku Pricing: What Haiku 5.5 Really Costs](https://www.growthcab.com/claude-haiku-pricing): Claude Haiku pricing for Haiku 5.5 and 4.5: $0.10 input and $0.50 output under 100K tokens, the long-prompt catch, real cost examples and when to use it.
- [Is ChatGPT Safe? What Each Plan Does With Your Data](https://www.growthcab.com/is-chatgpt-safe): Is ChatGPT safe? What every plan does with your chats, how long OpenAI keeps them, what the October safety firings mean and 7 settings to change today.
- [Build an AI Agent With Claude: Skip the Agent Apps](https://www.growthcab.com/build-ai-agent-with-claude): How to build an AI agent with Claude Code instead of buying an agent app: the six parts, a rules file template, costs and the limits I hit running 9 agents.
- [Best Chinese AI Models in 2026: Scores, Prices and When to Use Each](https://www.growthcab.com/chinese-ai-models): MiMo-V2.6-Pro, Qwen3.8 Max, GLM-5.3, Kimi K3 and DeepSeek V4.1 Flash on one independent index: scores, cost per task, licenses, data risks and the job each one fits.