What a GTM consultant does that an agency does not
An agency takes the work away from you. A GTM consultant makes your own motion repeatable, so the pipeline keeps coming when the engagement ends.
At Growth Cab that means two things running at the same time. We embed trained sales professionals who open conversations with the decision makers on your wishlist, and we review two of your sales calls every month to correct pricing, tooling, team structure and where AI actually helps.
Who this works for
B2B tech companies that are already past product-market fit and sell contracts of $50,000 or more. Below that number the maths of a high-touch motion stops working, and we say so instead of taking the engagement.
The typical starting point is a founder still selling personally, with a pipeline that depends on their own network and no system underneath it.
How the first 90 days run
The wishlist comes first. We build the list of accounts you actually want. A scraped list of everyone in a category produces meetings you will not close, and the conversations start from the wishlist instead.
Pipeline typically starts filling between day 32 and day 47. The 90-day mark is where we expect first meetings to have turned into a repeatable pattern rather than a lucky month.
Frequently asked
What is the difference between a GTM consultant and a fractional VP of Sales?
A fractional VP runs your team day to day. A GTM consultant designs the motion, proves it works on real accounts, and hands you something your team can keep running. We do the second, with people embedded to prove it on live pipeline.
Do you work with companies below $50K average contract value?
No. The motion we run is high touch, and under $50K the economics do not hold. We tell you at the first call rather than after the invoice.
How long before we see pipeline?
Pipeline typically starts filling between day 32 and day 47. Anyone promising meetings in week one is selling you a list. A list is not a motion.
Do you replace our sales team?
No. We embed alongside it. The point is that your team keeps the motion after we stop.