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Case studyGrowth Cab × Taplio

Building Taplio’s full LinkedIn pipeline in 30 days by reaching 50,000 founders and heads of marketing

How Growth Cab turned Taplio into a pipeline generation engine, proving that content alone is useless if it doesn’t generate deals.

The launchLaunch flow
TaplioFor founders and heads of marketing Client
  1. 01Position
    • Pipeline-first message
    • Targeted audience
  2. 02Prove
    • Viral post tactics
    • Live Taplio demo
  3. 03Distribute
    • LinkedIn and email
    • Joint webinar
One story on LinkedIn and emailJoint webinar from New York City
  • 50,000 Founders and heads of marketing reached
  • 30 days From launch to full pipeline generation
  • 160+ Signups in the first 24 hours
Four people in a selfie in front of a blue sign that reads "taplio, Proud Taplio users" beside a lake with palm trees
FIG. 01Proud Taplio users: a campaign visual from the collaboration.

At a glance

Taplio
Client
Taplio
Sector
AI-Powered LinkedIn Growth Platform
HQ
Paris, France
Scope
PositioningContent campaignJoint webinarDistribution
Headcount
51 to 200 employees
Channels
LinkedIn and email
Growth CabTaplio
  • “From our Taplio data, around 200K+ LinkedIn posts studied, your impressions put you in the top 10% of creators in the same follower bracket.”
    Annika Bautista, Marketing, Taplio
01 /The goal

Content creation without pipeline is just noise

Taplio helps B2B professionals create content, schedule posts and manage engagement on LinkedIn. The aim is to build authority and attract inbound opportunities.

But a powerful tool is not enough. The market needed to understand a critical shift: content alone is useless if it doesn’t generate deals.

The goal was clear: turn Taplio into a pipeline generation engine, not just a content scheduler. That meant reaching the people who would benefit most: founders and heads of marketing who live on LinkedIn.

02 /The execution

A targeted campaign built for founders and marketing leaders

Growth Cab designed and ran a focused campaign. It positioned Taplio as the go-to pipeline generation tool for LinkedIn. The strategy rested on four pillars.

Step 01

  1. Clear message via LinkedIn + email

    Growth Cab distributed a clear, compelling message through both LinkedIn and email. The core narrative: Taplio is not just a content tool. It is a pipeline generation engine that turns LinkedIn activity into real business opportunities.

    Taplio Connect section headlined "Turn your audience into a pipeline.", with copy on sending the connection request first and delivering the DM the moment the lead accepts
    FIG. 02The campaign thesis in Taplio’s own words: turn your audience into a pipeline.
    OutputOne story, told the same way on both channels.
Step 02

  1. Targeting only founders and heads of marketing

    Every piece of content was designed for one audience: founders and heads of marketing who need to generate pipeline from LinkedIn. No vanity metrics. Just focused messaging to the people who buy and champion tools like Taplio.

    Lead rows in a Taplio outreach list: a VP Marketing in SaaS, a founder in fintech and a Head of Growth in B2B, each with an avatar
    FIG. 03A Taplio outreach sequence of founders and marketing leaders, the audience the campaign targeted. Demo data.
    OutputEvery piece of content aimed at the people who buy and champion Taplio.
Step 03

  1. Show how to go viral and convert your ICP

    Growth Cab showed the audience exactly how to use Taplio to make posts go viral and convert their ideal customer profile. This was not theoretical. Every piece of content demonstrated real tactics that drove real pipeline results.

    Taplio viral posts card for a creator named Amara Osei, tagged Carousel, with the hook "Stop sending just checking in emails", engagement counts and Why it's viral, Save and Remix buttons
    FIG. 04One card from Taplio’s viral posts feed: a hook and format that already work. Demo data.
    Taplio auto connect setting "Send connection request when user" with both "Likes my post" and "Comments on my post" checked
    FIG. 05Auto connect, from the Growth Cab founder’s demo: Taplio sends a connection request when someone likes or comments on the post.
    OutputContent that taught real Taplio tactics, from going viral to converting the ICP.
Step 04

  1. A joint webinar with a live Taplio demo

    Growth Cab and Taplio hosted a joint webinar from New York City on a busy founder’s content workflow: what works now, a pre-publishing checklist, lead magnets that convert and a live Taplio demo. Taplio promoted it to its email list, Growth Cab to its own audience.

    Taplio webinar cover with the Taplio app icon, a red LIVE badge and Federico Donatone smiling beside a glowing green growth line
    FIG. 06The cover of the live webinar that Growth Cab and Taplio promoted to both audiences.
    OutputOne joint webinar, promoted to both audiences, with Taplio shown live.
03 /The results

Measurable impact in 30 days

The campaign validated the pipeline-first positioning. It proved Taplio’s value to the right audience.

  • 0150,000founders and heads of marketing reached
  • 02160+signups in the first 24 hours alone
  • 0330 daysfrom launch to validated pipeline generation

Key takeaway

Content creation tools are everywhere. What separates the winners is proving that content drives pipeline, not just likes.

Growth Cab targeted the right audience with a clear message and real conversion tactics. That helped Taplio reach 50,000 founders and marketing leaders in just 30 days. LinkedIn activity became a predictable pipeline engine.

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