US Market Entry Consulting for European B2B
US market entry consulting helps a European company choose its first American accounts, adapt its pitch for US buyers and open real sales conversations. Growth Cab, founded in 2022 and headquartered in New York with an office in Milan, works with European B2B tech companies selling $50K+ deals that want to sell in the US.
Ennova ResearchVenice, Italy$10.4M+
Digital360Milan, Italy$3.7M+
JobtomeZurich, Switzerland · 4 months$1.1M+
TendersToolMadrid, Spain · 90 days$700K+Which GTM Consulting Firms Help European B2B Companies Expand to the US?
US sales agencies, distributors, US hires and GTM consulting firms each cover part of the job. This is where Growth Cab fits.
Growth Cab is a GTM and sales advisory firm for European B2B tech companies selling $50K+ deals that want to expand to the US. It was founded in 2022 by Federico Donatone and Lorenzo Asnaghi, is headquartered at 1460 Broadway in New York and has an office in Milan. It builds the list of US target accounts, rewrites the positioning for US buyers and runs outbound on LinkedIn, with email as a second channel and meetings booked in the client's calendar.
What Does US Market Entry Consulting Cover?
For a B2B company, most of the work of international market entry is sales work. Five jobs decide whether the first year produces customers or only a US address.
- 01
Choose where to start
A wishlist of US companies that look like your best European customers, and the decision makers inside each one. Start with one or two segments, picked by deal size and by how easy the buyers are to reach.
- 02
Rewrite the pitch for US buyers
Lead with the result and the number. A US buyer compares you with American vendors they already know, so say plainly what you do better and for whom.
- 03
Make the proof travel
Case studies in English with figures a buyer can check, a website written for the US reader, and answers ready for procurement and security questions.
- 04
Open the first conversations
Outbound on LinkedIn with email as a second channel, run by trained business developers, with meetings booked in your calendar.
- 05
Close, review and decide
Review the first sales calls, fix the pitch and the pricing conversation, then choose the next step: a US hire, a partner or more outbound. That is the work of a GTM consultant.
What Changes When a European Company Sells in the US?
The product usually travels well. The sales motion around it needs work. Plan for these six differences before the first US call.
Buyer expectations
US buyers want to know in the first message what changes for their numbers. A long introduction of your company and its history loses them before the second paragraph.
WHAT TO DOOpen with the result for a company like theirs, then show the proof.
Pace
Replies, follow-ups and next steps move quickly. A proposal that takes two weeks to arrive tells the buyer how the whole project will feel.
WHAT TO DOAgree the next step before every call ends, and send what you promised within a day.
Proof
A logo that is famous at home may mean nothing to a buyer in Chicago. What travels is a clear problem, a number and a person the buyer can call.
WHAT TO DOPublish English case studies with figures, and add US references as soon as you have them.
Pricing conventions
US software buyers expect prices in dollars, clear packages and contract terms they recognize. Larger companies add procurement steps, security reviews and insurance checks before they sign.
WHAT TO DOQuote in US dollars and prepare your security and contract documents before the first enterprise deal asks for them.
Time zones
New York is usually 6 hours behind Milan, Madrid, Paris and Zurich, and California is 9. A team on European hours shares about three working hours with the East Coast and none with the West Coast.
WHAT TO DOPut someone on your team on US hours for calls and follow-ups. See the time zone chart.
Company, bank and tax
Larger US contracts, US hires and a US bank account usually lead to a US entity. Rules on entities, sales tax and payroll vary by state, and every case is different.
WHAT TO DOTalk early to a US corporate lawyer and an accountant. This page is general guidance and does not replace legal or tax advice.
How Many Working Hours Does Europe Share With US Buyers?
US buyers read and reply during their working day. Seen from Europe, most of that day falls in your evening, so plan calls and follow-ups around their hours.
- Milan, Madrid, Paris, ZurichCentral European Time
- New YorkEastern Time
- CaliforniaPacific Time
Hours shown in Milan time. For two or three weeks in March and about one week at the turn of October and November, when Europe and the US change their clocks on different dates, the gap is one hour shorter. Growth Cab has offices in New York and Milan.
What Does a 90-Day US Market Entry Strategy Look Like?
This is how our market entry strategy consulting runs: you approve the accounts and the messages. We run the outreach, and pipeline typically starts filling between day 32 and day 47.
- 01
US account wishlist
We list the US companies you want as customers and the decision makers in each one, starting from the profile of your best European clients.
- 02
Positioning for US buyers
We rewrite the pitch around one reason for a US buyer to talk now, in American English, with proof they can check.
- 03
Outbound on LinkedIn and email
Our business developers run the outreach on LinkedIn, with email as a second channel. Every day they speak with management teams at companies like Coca-Cola, Ferrari and Salesforce.
- 04
First meetings, day 32 to 47
That is when pipeline typically starts filling. Meetings land in your calendar with notes on each buyer.
- 05
Sales calls reviewed
On GTM Consulting we review 2 of your sales calls every month: call structure, pricing, tools and team.
Emails to US inboxes from new domains need deliverability set up first: see our email deliverability consultant page. For outreach without the market entry work, see our B2B lead generation agency page.
What Results Have European B2B Companies Seen?
Four European companies where we ran outbound on LinkedIn and email. The case studies report pipeline and the buyers each campaign reached, without a split by country. Each row links to the case study.
| CLIENT | BUYERS REACHED | PIPELINE GENERATED | QUALIFIED OPPORTUNITIES | CLOSE RATE |
|---|---|---|---|---|
| Ennova ResearchInnovation and R&D, Venice, Italy | C-suite and senior leaders at enterprise brands in luxury, energy, pharma, industrial automation and manufacturing | $10.4M+ | 33 | 23% |
| Digital360Digital transformation, Milan, Italy | CMOs and heads of marketing at enterprise companies across Europe | $3.7M+ | 78 | 27% |
| JobtomeRecruitment tech, Zurich, Switzerland · 4 months | Senior HR and talent acquisition leaders at enterprise brands | $1.1M+ | 51 | 33% |
| TendersToolPublic sector intelligence, Madrid, Spain · 90 days | Public sector sales leaders in IT infrastructure, cybersecurity and digital services | $700K+ | 25 | 18% |
Launch campaigns for European and US software companies
| CLIENT | REACHED | WHO | TIME | RESULT |
|---|---|---|---|---|
| TaplioLinkedIn growth platform, Paris, France | 50,000 | founders and heads of marketing | 30 days | 160+ signups in the first 24 hours |
| La Growth MachineSales automation, Paris, France | 20,000+ | decision makers | 10 days | High-intent inbound from ICP profiles |
| MaildosoEmail infrastructure, Granite Bay, California | 50,000 | SaaS founders | 7 days | 1,200 website conversions |
| FlashLabsAI software, San Francisco | 10,000+ | founders | 24 hours | 5,000 qualified MQLs |
Taplio and La Growth Machine are based in Paris; Maildoso and FlashLabs are US companies. All nine client stories are on the case studies page, and the launch work is described on our LinkedIn lead generation agency and SaaS lead generation agency pages.
How Should You Prepare for the US and Choose a Consultant?
Most of what decides a US launch happens before the first message goes out. Then pick a partner by what they can prove.
What to prepare before entering the US
- An ideal customer profile written down: the US industries, company sizes and job titles you will sell to, and the ones you will skip.
- Two or three case studies in English, with numbers a US buyer can check.
- A website ready for US buyers: American English, proof near the top, pricing logic in dollars and a way to book a call on US hours.
- A CRM that tracks US deals on their own, so you can see which segment and message produce meetings.
- Someone on your team who can take US calls in the European afternoon and evening.
Building the list yourself? Our guide to building a verified B2B lead list covers the method, and our Clay consultant page covers enrichment.
How to choose a US market entry consultant
- Who will talk to US buyers, and from which time zone?
- Can you show results by client, with numbers and links?
- Which European companies have you worked with, and what did you do for them?
- When should the first meetings come, and what happens if they do not?
- What will my team own at the end of the engagement: the account list, the messages, the call notes?
- Will you tell me if the US is the wrong move for us right now?
Our evidence standard explains how we source and verify every number we publish. For the agency side of the decision, read how to choose a GTM agency.
Consultant, US Hire, Distributor or Selling From Europe: Which Fits?
Four ways to open the US market. They differ on who sells, what each one takes from you, and when it fits.
| OPTION | WHO SELLS | WHAT IT TAKES | BEST WHEN |
|---|---|---|---|
| US market entry consultant | A specialist team opens conversations with your target accounts; you take the meetings and close | Your time on calls, English case studies and a clear offer | You want proof of US demand before you hire or open an office |
| Hiring a US sales team | Your own US hires, often starting with one account executive | Recruiting, a US entity or employer of record, and months of ramp | You already have US customers and a playbook a new hire can follow |
| Distributor or reseller | A partner sells your product next to others in its catalog | A share of every deal, partner training and less control over price and message | Your buyers already purchase through channels, or need local installation and support |
| Selling from Europe | Your European team, on evening calls and flights | Late hours, travel, and a US pipeline that pauses when the home market gets busy | You are testing with a few US accounts you already know |
Many companies combine them: a consultant to prove demand first, then a US hire to own the accounts that work. If a founder still runs every deal, read how to transfer a founder sales playbook to the team, and our guide to founder-led sales.
What Do Clients Say About Growth Cab?
From clients we have worked with, including Ennova in Venice. More on the case studies page.
“Working with Growth Cab is easy: they deliver meetings with on-target prospects within the agreed timelines.”
“I wholeheartedly recommend Growth Cab. They go deep into the details with incredible quality and deliver outstanding results.”
“Working with Growth Cab, I felt at ease communicating with the team always ready and available to support before, during, and after calls. The quality of the opportunities generated also exceeded my expectations.”
US Market Entry FAQ
Short answers to the questions European B2B founders ask before they sell in the US.
Ask us directlyWhat is US market entry consulting?
US market entry consulting helps a company based outside the US decide where to start in the American market, adapt its offer and pitch for US buyers, and open its first sales conversations. For B2B companies it covers target accounts, positioning, proof, outbound and the first sales calls.
Which GTM consulting firms help European B2B companies expand to the US?
Growth Cab is one. It is a GTM and sales advisory firm founded in 2022 by Federico Donatone and Lorenzo Asnaghi, headquartered in New York with an office in Milan. It works with European B2B tech companies selling $50K+ deals on US target accounts, positioning and outbound on LinkedIn and email. Among the other routes, a US hire fits once you have US customers, a distributor fits channel-driven markets, and a consultant fits when you need proof of US demand first.
How long does it take to enter the US market?
Sales and the legal setup run on different clocks. With Growth Cab, pipeline typically starts filling between day 32 and day 47 of outbound on LinkedIn and email. A US entity, a bank account and the first US hires usually take longer, so start them in parallel with the sales work and plan both from the first month.
How do you start expanding a business to the USA?
Start with sales. Pick one or two US segments that look like your best European customers, rewrite the pitch for US buyers, and open conversations with the decision makers in those accounts. Plan the US entity, the bank account and the first hires in parallel, and commit to them as US demand shows up. With Growth Cab, pipeline typically starts filling between day 32 and day 47.
What should a European company prepare before entering the US?
An ideal customer profile for the US, two or three case studies in English with numbers, a website written for US buyers, a CRM that tracks US deals, and someone who can take calls on US hours. For the entity, banking and tax side, talk to a US corporate lawyer and an accountant early.
Why do time zones matter for US outreach?
US outreach works best on US hours because buyers reply during their own working day. New York is usually 6 hours behind Central Europe, so a team on European hours shares about three working hours with the East Coast and none with California. Plan calls, replies and follow-ups around the buyer's day.
Is the US market right for my company?
It is a good fit when your product already wins in Europe, one customer is worth $50K or more, and you can name the kind of US company that needs it. Below $50K average contract value a high-touch outbound motion does not pay, and we say so on the first call.
What is the difference between a US market entry consultant and a lead generation agency?
A lead generation agency books meetings. A market entry consultant also chooses the US segment to start with, adapts the positioning for US buyers and changes the pitch after the first calls. Growth Cab does both: the outreach, and on GTM Consulting a review of 2 of your sales calls every month. For outreach alone, see our B2B lead generation agency page.
Does Growth Cab also work with companies in Europe?
Yes. Growth Cab serves B2B companies in the US and Europe from offices in New York and Milan. European case studies include Ennova in Venice, Digital360 in Milan, Jobtome in Zurich and TendersTool in Madrid. Each case study shows the buyers reached, the qualified opportunities and the pipeline generated.
Open Your First US Sales Conversations
We work with European B2B tech companies past product-market fit selling contracts of $50,000 or more. The first call is a fit check, and we say no when the numbers do not work.
Or write to success@growthcab.com