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Case studyGrowth Cab × Digital360

How we helped Digital360 generate $4.6M+ in pipeline with 98 qualified opportunities

How Growth Cab positioned Digital360 as the go-to partner for AI-driven brand visibility. The result: qualified conversations with marketing leaders across Europe.

The pipelinePipeline flow
AI Brand VisibilityFor marketing leaders · Europe Client
  1. 01Target
  2. 02Message
  3. 03Position
Outbound on LinkedIn and email15+ industries in one year
  • $4.6M+ Pipeline generated
  • 98 Qualified opportunities opened
  • 27% Average close rate
White Digital360 lettering on the teal-green panelled facade of the group's office building, seen from below, with glass windows at both edges
FIG. 01The Digital360 sign on the group’s office building.

At a glance

Digital360
Client
Digital360
Sector
Digital Transformation & Advisory
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Headcount
1,001 to 5,000 employees
Product
AI-driven brand visibility
Channels
LinkedIn and email
Timeline
One year
Growth CabDigital360
  • “After several unsatisfying experiences, with Growth Cab I finally found a team that is skilled, hands-on and truly operational. They structured the work well from the start, then ran it with precision and consistency. Their approach to target companies has always been professional, effective and never intrusive.”
    Matteo G., Head of Account Intelligence, Digital360
  • “All good, and the tool is great, very intuitive. A really positive upgrade.”
    Davide R., Marketing & Communication Manager, Digital360
01 /The goal

Position Digital360 as the partner for AI-driven brand visibility

Digital360 is a digital transformation and advisory group. It helps companies modernize their operations, marketing and sales. It does this through consulting, technology adoption and demand generation services.

The goal was clear. Open qualified conversations with marketing leaders, and position Digital360 as the partner to measure and improve brand visibility inside AI-driven search.

AI search is replacing traditional SEO as the main visibility layer. Digital360 helps you understand how your brand is surfaced, perceived, and compared by AI.
Core message of the Digital360 outbound campaign
02 /The execution

A laser-focused outbound strategy for one core idea

Growth Cab designed and executed a focused outbound campaign around one insight: AI search is reshaping how brands are discovered. The strategy was built on three pillars.

Step 01

  1. Precision targeting

    Growth Cab targeted four roles: CMOs, Heads of Marketing, SEO Managers and Brand Managers. It looked for them at enterprise companies in automotive, consumer goods, digital marketplaces and enterprise software.

    1. CMOs
    2. Heads of Marketing
    3. SEO Managers
    4. Brand Managers
    Logo wall from the Digital360 website: Ariston, AstraZeneca, ATM, Auchan, Audi, CheBanca!, Ferrero, Gucci, Amplifon, Alcon, Acinque, A2A, Santagostino, TheFork, HP, SAP, SCM Group and ABB in white on dark teal
    FIG. 02Enterprise brands that already work with Digital360: the profile the campaign went after.
    OutputOne audience for every message: marketing leaders at enterprise companies.
Step 02

  1. One core narrative

    The campaign focused on one change: AI search is replacing traditional SEO as the main visibility layer. Every touchpoint reinforced this single insight to cut through the noise.

    AI search engine visibility, a Digital360 Connect service, with its description: mapping a brand's positioning and reputation across answers generated by leading AI engines, and optimizing content so the brand stands out in AI-driven search
    FIG. 03The service behind the message, in Digital360 Connect’s own words.
    OutputOne narrative for the whole campaign: the move to AI search.
Step 03

  1. Outcome-driven positioning

    Growth Cab positioned Digital360 around one clear outcome: understand how your brand is surfaced, perceived, and compared by AI. This made every conversation about the prospect’s own visibility in AI search.

    1. Surfaced
    2. Perceived
    3. Compared
    OutputThe meeting offer: an AI citation and sentiment analysis of the brand vs its main competitors.
03 /The results

$4.6M+ in pipeline from qualified conversations

The campaign delivered measurable pipeline impact, opening doors to enterprise brands across multiple verticals.

  • 0198qualified opportunities opened
  • 0227%average close rate across all opportunities
  • 03$4.6M+forecast pipeline generated
  • 0415+industries covered by the opportunities
Meetings by Month bar chart from the Growth Cab dashboard for Digital360, subtitled 98 qualified meetings held with marketing leaders across 98 companies, with one bar for each month of the year
FIG. 04The Growth Cab campaign dashboard for Digital360.
04 /What stays

What Digital360 owns today

Who runs it todayRun by Growth Cab

What Digital360 owns

  1. 01A verified list of CMOs, heads of marketing, SEO and brand managers at enterprise companies
  2. 02The outbound sequences built on one message about AI search
  3. 03Every opportunity and reply logged in its own CRM
  4. 04The written playbook to sell AI brand visibility with its own team

Key takeaway

When the message is sharp and the targeting is precise, outbound becomes a pipeline engine. Growth Cab focused on one core idea and one clear outcome.

That helped Digital360 open enterprise-level conversations at scale with marketing leaders who were ready to act.

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