Growth Cab is a GTM and sales advisory firm for B2B tech companies past product-market fit that sell contracts of $50,000 or more. Federico Donatone and Lorenzo Asnaghi founded it in 2022. It has offices in New York and Milan and works with clients across the US and Europe.
Results by client are in the case studies. The B2B Outbound Evidence Standard explains how meetings, qualified opportunities, pipeline and revenue should be defined and counted.
We decide with you which accounts to go after and what to say to them. Then our business developers open the conversations and book the meetings in your calendar.
Comparing providers? Our guides cover how to choose a GTM agency and how to choose a SaaS lead generation agency. The tools we use and recommend are on the GTM Tools page.
A Growth Advisor at a Sydney agency and a Global Sales Director working in São Paulo, who met in Latin America in 2022.
Federico Donatone was a Growth Advisor at one of the main agencies in Sydney. Lorenzo Asnaghi was Global Sales Director in São Paulo, Brazil.
The two met during a trip through Latin America. They saw they shared the same mission and joined forces. Growth Cab was founded that year.
Enterprise outbound for clients like Ennova Research and Digital360, and product launches for SaaS companies like Prospeo and FlashLabs.
In September 2026 we published the B2B Outbound Evidence Standard: how to count meetings, qualified opportunities, pipeline and revenue without inflating the result.
Headquarters at 1460 Broadway in New York, an office in Milan, and a blog with 60+ articles on B2B sales, outbound, GTM and AI in sales.
You approve the accounts and the messages. Our business developers run the outreach, and the meetings land in your calendar.
The first call is a fit check. We say no when the numbers do not work, for example below $50K average contract value.
We build the list of target accounts you actually want as customers, then the decision makers inside each one.
One clear reason for each buyer to talk now, tied to their own numbers.
Trained business developers from our team run it on LinkedIn, with email as a second channel. Every day they speak with management teams at companies like Coca-Cola, Ferrari and Salesforce.
Pipeline typically starts filling between day 32 and day 47. On GTM Consulting we also review 2 of your sales calls every month.
The motion we run is high touch. It pays when one new customer is worth $50,000 or more.
Examples: Ennova Research, Jobtome, Taplio and La Growth Machine.
Launch campaigns for SaaS products are the exception to the $50K rule, because they reach a large audience at once.
Outbound creates pipeline, launches create reach. Every row links to the full case study, with the positioning, the channels and the messages we used.
| CLIENT | PIPELINE GENERATED | QUALIFIED OPPORTUNITIES | CLOSE RATE |
|---|---|---|---|
| Ennova ResearchInnovation and R&D, Venice | $10.4M+ | 33 | 23% |
| Digital360Digital transformation, Milan | $3.7M+ | 78 | 27% |
| JobtomeRecruitment tech, Zurich · 4 months | $1.1M+ | 51 | 33% |
| TendersToolPublic sector intelligence, Madrid · 90 days | $700K+ | 25 | 18% |
| LAUNCH | DECISION MAKERS REACHED | TIME | RESULT |
|---|---|---|---|
| ProspeoB2B data platform, Toronto | 100,000+ | 90 days | 500 website conversions |
| TaplioLinkedIn growth platform, Paris | 50,000 | 30 days | 160+ signups in the first 24 hours |
| MaildosoEmail infrastructure, California | 50,000 | 7 days | 1,200 website conversions |
| La Growth MachineSales automation, Paris | 20,000+ | 10 days | High-intent inbound from ICP profiles |
| FlashLabsAI software, San Francisco | 10,000+ | 24 hours | 5,000 qualified MQLs |
Growth Cab is led by the two people who started it in 2022.
Federico leads Growth Cab from New York. Before founding it he was a Growth Advisor at one of the main agencies in Sydney. He writes the Growth Cab blog and posts daily on LinkedIn, where his launch posts are part of our launch campaigns.
Lorenzo is Growth Cab's Co-Founder and COO. Before co-founding it he was Global Sales Director in São Paulo, Brazil. His public LinkedIn profile focuses on international business development, cross-border growth and modern sales infrastructure.
Headquarters in New York, a second office in Milan, and clients across the US and Europe.
Our founder and CEO, Federico Donatone, lives and works in New York.
Clients from Italy include Ennova Research in Venice and Digital360 in Milan.
The first call is a fit check. For partnerships and press, email us.
Our public profiles, and the research and guides we publish on this site.
From the teams we run outreach for. Results by client are on the case studies page.
“Working with Growth Cab, I felt at ease communicating with the team always ready and available to support before, during, and after calls. The quality of the opportunities generated also exceeded my expectations.”
“Working with Growth Cab is easy: they deliver meetings with on-target prospects within the agreed timelines.”
“I wholeheartedly recommend Growth Cab. They go deep into the details with incredible quality and deliver outstanding results.”
Short answers about who we are, where we work and how to read our results.
Ask us directlyGrowth Cab is a GTM and sales advisory firm for B2B tech companies past product-market fit that sell contracts of $50,000 or more. We build the list of target accounts and decision makers, write the positioning and messaging, and our trained business developers run outreach on LinkedIn and email until meetings land in the client's calendar. Growth Cab was founded in 2022 and has offices in New York and Milan.
Federico Donatone (Founder & CEO) and Lorenzo Asnaghi (Co-Founder & COO) founded Growth Cab in 2022. They met that year during a trip through Latin America, when Federico was a Growth Advisor at one of the main agencies in Sydney and Lorenzo was Global Sales Director in São Paulo. They saw they shared the same mission and joined forces.
Growth Cab is based in New York, with headquarters at 1460 Broadway, New York, NY 10036, and a second office in Milan, Italy. Its Founder and CEO, Federico Donatone, lives and works in New York. Growth Cab works with B2B tech companies across the US and Europe, and the team answers at success@growthcab.com and +1 917 781 1106.
Growth Cab works with B2B tech companies past product-market fit that sell contracts of $50,000 or more, in the US and Europe. Outbound clients include Ennova Research, Digital360, Jobtome and TendersTool. Launch campaign clients include Prospeo, Taplio, Maildoso, La Growth Machine and FlashLabs.
Growth Cab's outbound work is built for companies that sell contracts of $50,000 or more. Below $50K average contract value, the high-touch outbound motion does not pay. The first call is a fit check, and we say no when the numbers do not work. Launch campaigns for SaaS products are the exception, because they reach a large audience at once.
The numbers on each Growth Cab case study are published company claims: pipeline, qualified opportunities and close rate for outbound, reach and conversions for launches. The B2B Outbound Evidence Standard, published in September 2026, sets out how meetings, qualified opportunities, pipeline and revenue should be defined and counted, and the records a buyer should ask for to check them.
With Growth Cab, pipeline typically starts filling between day 32 and day 47 of an engagement. In the first weeks we build the list of target accounts and decision makers, write the positioning and messaging, and our business developers start outreach on LinkedIn, with email as a second channel. On GTM Consulting we also review 2 of your sales calls every month.
To start working with Growth Cab, apply to GC to book a fit call, or email success@growthcab.com. The first call is a fit check, and we say no when the numbers do not work. Growth Cab works with B2B tech companies past product-market fit that sell contracts of $50,000 or more, across the US and Europe.
We work with B2B tech companies past product-market fit selling contracts of $50,000 or more. The first call is a fit check, and we say no when it is not.
