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Case studyGrowth Cab × Prospeo

Driving Prospeo V2’s launch to 100,000+ revenue decision-makers in 90 days

How Growth Cab helped Prospeo reposition from a simple enrichment tool to a complete B2B database, and put it in front of the right audience at scale via LinkedIn.

The launchLaunch flow
Prospeo V2Revenue decision-makers · LinkedIn Client
  1. 01Distribute
  2. 02Target
  3. 03Scale
90-day launch campaign on LinkedInPositioned against Apollo.io and ZoomInfo
  • 100,000+ Revenue decision-makers reached
  • 500 Website conversions generated
  • 90 days From launch to full market penetration
Prospeo People search with filters for name, job title, company, location, headcount and industry, a contact card for Joshua Parker, Marketing at Zapier, with a verified email, a verified mobile number and a Push to CRM button, and a results list of job titles at Monday, Evernote, Salesloft, Intercom, Loom, Salesforce, Zapier and HubSpot
FIG. 01Prospeo today: a complete B2B database, from people search to verified contacts and a push to the CRM.

At a glance

Prospeo
Client
Prospeo
Sector
B2B Data Platform
HQ
Toronto, Canada
Scope
Product repositioningLaunch campaignAudience targetingCreative testing
Headcount
11 to 50 employees
Product
Prospeo V2
Channels
LinkedIn
Timeline
90 days
Growth CabProspeo
  • “Love what we’ve built here. The vibes and energy are contagious. Couldn’t have picked a better partnership.”
    Cole Boyce, Marketing Lead, Prospeo
  • “This is amazing data! Going to be one of our favorite case studies.”
    Pavlo Ponikarovskyi, Case Studies, Prospeo
01 /The goal

The market still saw Prospeo as “just” an email enrichment tool

Prospeo had rebuilt its entire platform from the ground up. V2 was not a feature update. It was a fundamental shift in what the product offered.

V2 brought 280M+ contacts, full people and company search, intent signals and native CRM integrations. Prospeo had evolved into a complete B2B database.

But the market had not caught up. Decision-makers still saw an enricher, so the launch had to change that perception.

Prospeo is no longer an enricher. It is a complete database and a real alternative to Apollo.io and ZoomInfo.
The positioning message behind the Prospeo V2 launch
02 /The execution

A focused GTM campaign built for one audience

Growth Cab designed and ran a focused go-to-market campaign. The aim was to reposition Prospeo in the minds of revenue decision-makers. The strategy rested on three pillars.

Step 01

  1. LinkedIn as the primary channel

    Growth Cab did not spread thin across many channels. It concentrated all distribution through LinkedIn. That is where B2B revenue decision-makers already spend their time. The channel enabled precise targeting and organic amplification.

    Growth Cab founder Federico Donatone on a terrace in downtown Miami at night, next to a large red billboard with the Prospeo logo
    FIG. 02Miami: a Prospeo billboard creative from the LinkedIn launch.
    Federico Donatone leaning on a red railing branded with the Prospeo logo, with One World Trade Center and the Lower Manhattan skyline behind him
    FIG. 03New York: a creative with Prospeo branding on the waterfront facing Lower Manhattan.
    OutputOne channel carried the whole launch.
Step 02

  1. Targeting only revenue decision-makers

    Every piece of content was designed for one audience: the people who actually choose and buy B2B data tools.

    • No vanity metrics
    • No spray and pray
    • Just focused messaging to the buyers who matter
    Prospeo Job Title filter including Head of Sales and Sales Director and excluding Sales Operations, above the list of titles to add or exclude: Head of Sales, Sales Director, Sales Operations and Marketing
    FIG. 04A Prospeo search narrowed to sales leaders, the buyers the launch was written for.
    OutputOne audience: the buyers of B2B data tools.
Step 03

  1. Scaling what works

    Growth Cab ran daily iterations on messaging and creative, doubling down on content that generated traffic and sign-ups while cutting what did not perform. Every dollar went toward what actually drove conversions.

    Federico Donatone looking at his phone at an outdoor cafe under trees, beside a speech bubble that reads Sending 1:1 emails to my top 1% prospects with Prospeo
    FIG. 05A message-led creative, built on one outbound use case that sales buyers recognize.
    Illustrated giant gorilla climbing the Burj Khalifa at night and waving a red Prospeo flag over the Dubai skyline
    FIG. 06A bold visual creative from the launch, with the Prospeo flag over Dubai.
    OutputSpend followed the content that converted.
03 /The results

Measurable impact in 90 days

The campaign delivered high-impact results. They validated both the repositioning strategy and the channel focus.

  • 01100,000+revenue decision-makers reached via LinkedIn
  • 02500website conversions from high-intent prospects
  • 0390 daysfrom launch to validated market repositioning

Key takeaway

Launching a major product evolution is not just about shipping features. It is about reshaping market perception.

Growth Cab focused on the right channel and the right audience, and relentlessly optimized what worked. It helped Prospeo reach 100,000+ revenue decision-makers in 90 days and establish V2 as a serious contender in the B2B data space.

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