B2B Lead Generation Agency in New York
Growth Cab is a B2B lead generation agency headquartered at 1460 Broadway in New York. We help B2B tech companies that sell contracts of $50,000 or more meet the decision makers they want: we build the target accounts and the messages, and our business developers run the outreach on LinkedIn and email.
- Address
- 1460 Broadway
New York, NY 10036 - Time zone
- Eastern Time, same as East Coast buyers
- Second office
- Milan, Italy
- Serves
- The US and Europe
Which Tech Companies Does Our New York Agency Help?
B2B tech companies across the US and Europe, past product-market fit, selling deals of $50K or more to buyers they can name. Here is who that covers.
For B2B lead generation in New York, Growth Cab works with tech companies past product-market fit that sell contracts of $50,000 or more. We choose the target accounts with you, write the messages and run the outreach on LinkedIn and email. Pipeline typically starts filling between day 32 and day 47. Our headquarters is at 1460 Broadway, in Midtown Manhattan.
SaaS
Software sold on annual contracts to teams at named accounts. For product launches to a large audience, see our SaaS lead generation agency page.
Recruitment tech
Products sold to senior HR and talent acquisition leaders. For Jobtome in Zurich we opened 51 qualified opportunities and $1.1M+ in pipeline in 4 months.
Data platforms
Data products sold to revenue, marketing and analytics leaders. For the Prospeo V2 launch, a B2B data platform from Toronto, we reached 100,000+ revenue decision makers in 90 days.
AI software
AI products sold to founders, operators and innovation leaders. For the FlashLabs launch in San Francisco we reached 10,000+ founders in 24 hours.
Selling to marketing leaders
Offers sold to CMOs and heads of marketing. For Digital360, a digital transformation and advisory group in Milan, we opened 78 qualified opportunities with marketing leaders across Europe.
Below $50K per deal
Under $50K average contract value, high-touch outbound does not pay, and we say so on the first call. Launch campaigns for SaaS are the exception.
How Does B2B Lead Generation Work at Growth Cab?
The short version. The full service, with enrichment, deliverability and handover, is on our B2B lead generation agency page.
- 01
Accounts first
We build the list of companies you want as customers, in New York, across the US or in Europe, then find the decision makers inside each one. The method is in our guide to building a B2B lead list.
- 02
One reason to talk
Positioning and messages are written around each buyer and their numbers. You approve the accounts and the messages. We run the rest.
- 03
LinkedIn, then email
Our trained business developers run the conversations on LinkedIn, with email as a second channel. Every day they speak with management teams at companies like Coca-Cola, Ferrari and Salesforce.
- 04
Meetings from day 32 to 47
That is when pipeline typically starts filling. Meetings land in your calendar with the decision makers on your list.
- 05
Calls reviewed
On GTM Consulting we also review 2 of your sales calls every month, so more meetings turn into deals.
Why Hire a Lead Generation Agency in New York?
A headquarters in New York adds practical advantages when you sell to US enterprise buyers.
Same time zone as East Coast buyers
Our headquarters is in New York, on the same clock as buyers in New York and along the East Coast.
A US address and phone number
Our headquarters is at 1460 Broadway, New York, NY 10036, in the Times Square area of Midtown Manhattan. Call +1 917 781 1106 or write to success@growthcab.com.
One team for the US and Europe
With offices in New York and Milan, we serve B2B companies in the US and Europe. Our case studies include companies from San Francisco, Granite Bay in California, Toronto, Paris, Madrid, Zurich, Milan and Venice. Selling from Europe into the US? See our US market entry consulting.
Federico Donatone, Founder & CEO, lives and works in New York. He founded Growth Cab in 2022 with Lorenzo Asnaghi, Co-Founder & COO, after working as a Growth Advisor at one of the main agencies in Sydney. He writes the Growth Cab blog: 60+ articles on B2B sales, outbound, GTM and AI in sales.
What Results Does Growth Cab Deliver?
Each client appears with its headquarters as published in its case study. Every row links to the full story, with the positioning, the channels and the messages.
| CLIENT | HEADQUARTERS | PIPELINE | OPPORTUNITIES | CLOSE RATE |
|---|---|---|---|---|
| Ennova ResearchInnovation and R&D | Venice, Italy | $10.4M+ | 33 | 23% |
| Digital360Digital transformation | Milan, Italy | $3.7M+forecast | 78 | 27% |
| JobtomeRecruitment tech · 4 months | Zurich, Switzerland | $1.1M+ | 51 | 33% |
| TendersToolPublic sector intelligence · 90 days | Madrid, Spain | $700K+ | 25 | 18% |
| LAUNCH | HEADQUARTERS | REACHED | TIME | RESULT |
|---|---|---|---|---|
| FlashLabsAI software | San Francisco, US | 10,000+ founders | 24 hours | 5,000 qualified MQLs |
| MaildosoEmail infrastructure | Granite Bay, California | 50,000 SaaS founders | 7 days | 1,200 website conversions |
| ProspeoB2B data platform | Toronto, Canada | 100,000+ revenue decision makers | 90 days | 500 website conversions |
Lead Generation in NYC: Agency, Call Center or In-House SDR?
Three ways to get B2B leads in New York. They differ most on who does the work and what you have to manage.
| OPTION | WHO DOES THE WORK | WHAT YOU MANAGE | BEST WHEN |
|---|---|---|---|
| New York lead generation agency, like Growth Cab | Business developers choose the accounts with you, write the messages and run LinkedIn and email conversations | Approving accounts and messages, then taking the meetings | You sell $50K+ deals to decision makers you can name and want pipeline before you hire |
| Call center | Callers work from a script and a shared phone list, usually at volume | Scripts, list quality, call recordings and the risk to your brand | The offer is simple, the list is broad and volume matters more than fit |
| In-house SDR | A new hire learns your product, your market and the channels | Hiring, training, data, tools and turnover | The playbook already works and you need someone to own it for years |
One path: prove the playbook with an agency first, then hire an SDR to own it. Our guide to B2B appointment setting covers what to build before you hand it off, and the LinkedIn lead generation agency page covers LinkedIn-only programs. For an outsourced SDR team, see our appointment setting agency page.
How to Choose a Lead Generation Company in New York
There are many lead generation companies in New York. These questions help you check which ones produce pipeline.
Questions about results
- Can I see results by client, with the client's name, headquarters and numbers?
- Do you report pipeline and qualified opportunities, or only meetings booked?
- When does pipeline start? Be wary of anyone promising booked calls in week one.
- How do you source and verify the numbers you publish?
Our answers: case studies by client, pipeline from day 32 to 47, and the B2B Outbound Evidence Standard.
Questions about the work
- Who writes and sends the messages: your own team, freelancers or software?
- Which channels do you run, and in what order does a buyer see each touch?
- Who is our day-to-day contact, and how often do we review results together?
- What stays with us at the end: account lists, messages and the sending setup?
More on this in our guide to comparing outsourced lead generation companies.
Where Is Growth Cab's New York Office?
Growth Cab's headquarters is in Midtown Manhattan. Write to us, or apply for a fit call.
Growth Cab New York
1460 BroadwayNew York, NY 10036+1 917 781 1106Midtown Manhattan, in the Times Square area. Our founder, Federico Donatone, works from New York.
Milan, Italy
Our second office. From New York and Milan we serve B2B companies in the US and Europe. More on our About page.
success@growthcab.com
For partnerships and press, write to us. To talk about outbound for your company, apply to GC and pick a time for the fit call.
Lead Generation in New York FAQ
Short answers to common questions about hiring a lead generation agency in New York.
Ask us directlyIs Growth Cab a lead generation agency in New York?
Yes. Growth Cab is a B2B lead generation agency headquartered at 1460 Broadway, New York, NY 10036, in Midtown Manhattan. It was founded in 2022 by Federico Donatone and Lorenzo Asnaghi, has a second office in Milan and has served 400+ B2B clients since then.
What kind of tech companies does Growth Cab help?
Growth Cab helps B2B tech companies past product-market fit that sell contracts of $50,000 or more, such as SaaS, data, AI and recruitment tech companies. Growth Cab works with companies across the US and Europe, and each case study lists the client's headquarters: Ennova Research in Venice, Digital360 in Milan, Jobtome in Zurich and TendersTool in Madrid, plus launch campaigns for FlashLabs in San Francisco and Maildoso in California.
How does B2B lead generation work at Growth Cab?
Growth Cab builds the list of target accounts and decision makers, writes the positioning and the messages, and its trained business developers run the outreach on LinkedIn with email as a second channel. Meetings are booked in your calendar. On GTM Consulting, Growth Cab also reviews 2 of your sales calls every month. The full service is on the B2B lead generation agency page.
How long until we see meetings?
With Growth Cab, pipeline typically starts filling between day 32 and day 47. Before that, Growth Cab builds the list of target accounts and decision makers and writes the positioning and the messages. Then business developers run the conversations on LinkedIn and email, and meetings land in your calendar with the decision makers on your list.
Do you only reach buyers in New York?
No. Growth Cab reaches the accounts on your list across the US and Europe, with offices in New York and Milan. The New York headquarters at 1460 Broadway is on Eastern Time, the same clock as buyers on the East Coast. Case study clients include companies in San Francisco, Toronto, Paris, Madrid, Zurich, Milan and Venice.
Where is Growth Cab's New York office?
Growth Cab's headquarters is at 1460 Broadway, New York, NY 10036, in the Times Square area of Midtown Manhattan. The phone number is +1 917 781 1106 and the email is success@growthcab.com. Federico Donatone, Founder & CEO, lives and works in New York. Growth Cab's second office is in Milan, Italy.
Do you work with companies below $50K average contract value?
For outbound to decision makers, no. Growth Cab works with companies selling contracts of $50,000 or more, because below that the economics of a high-touch motion do not hold, and Growth Cab says so on the first call. Launch campaigns for SaaS products are the exception: they reach a large audience at once, as with Maildoso, which reached 50,000 SaaS founders in 7 days.
How do I choose a lead generation company in New York?
Ask each lead generation company in New York for results by client with names, locations and numbers. Ask who writes and sends the messages, which channels they run, and when pipeline starts. Then check how the numbers are verified. Growth Cab publishes nine case studies by client and follows the B2B Outbound Evidence Standard, which explains how the numbers are sourced.
Build Pipeline With the Accounts You Want
We work with B2B tech companies past product-market fit selling contracts of $50,000 or more. The first call is a fit check, and we say no when it is not.
Or write to success@growthcab.com