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GC 3.0NEW YORK HQ

B2B lead generation agency in New York

Growth Cab books meetings with the decision makers on your wishlist. We choose the accounts with you, write the messages and run the outreach by phone, email and LinkedIn, for B2B tech companies selling deals of $50K or more.

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CLIENTS INCLUDE
PerplexityProfoundInstantly
NEW YORK HQEASTERN TIME
Address
1460 Broadway
New York, NY 10036
Time zone
Eastern Time, same as East Coast buyers
Offices
New York and Milan
Midtown Manhattan, Times Square areaServing the US and Europe
$500M+Pipeline generated for clients
10,000+Qualified opportunities opened
23%Average close rate
400+B2B clients since 2022
/ HOW IT WORKS

From your wishlist to meetings in your calendar

You approve the accounts and the messages, then take the meetings. We do the work in between. The full service is on our B2B lead generation agency page.

THE SHORT ANSWER

Growth Cab is a B2B lead generation agency headquartered at 1460 Broadway, in Midtown Manhattan. It works with B2B tech companies past product-market fit that sell contracts of $50,000 or more: it chooses the target accounts with you, writes the messages and runs the outreach by phone, email and LinkedIn. Pipeline typically starts filling between day 32 and day 47.

  1. 01

    Your wishlist

    We build the list of companies you want as customers, in New York, across the US or in Europe, and find the decision makers inside each one. Our guide to building a B2B lead list shows the method.

  2. 02

    One reason to talk

    We write the positioning and the messages around each buyer and their numbers. Nothing goes out before you approve it.

  3. 03

    Phone, email and LinkedIn

    Our trained business developers run the conversations. Every day they speak with management teams at companies like Coca-Cola, Ferrari and Salesforce.

  4. 04

    Meetings in your calendar

    Meetings with the decision makers on your list land in your calendar. Pipeline typically starts filling between day 32 and day 47.

    DAY 32 TO 47

WHAT YOU DO

  • Approve the target accounts
  • Approve the messages
  • Take the meetings

WHAT GROWTH CAB DOES

  • Builds the account list and finds the decision makers
  • Writes the positioning and every message
  • Runs the conversations by phone, email and LinkedIn
  • Books the meetings in your calendar
/ RESULTS

Results with names and numbers

Every result links to its case study, with the client's name, the positioning and the channels. All 18 are on our case studies page.

Outbound pipeline

04
Technology and design$12.6M+Pipeline generated40qualified opportunities23%close rateRead the case study Digital transformation$4.6M+Forecast pipeline98qualified opportunities27%close rateRead the case study Recruitment tech$1.3M+Pipeline generated62qualified opportunities33%close rateRead the case study Public sector intelligence$700K+Pipeline in 90 days25qualified opportunities18%close rateRead the case study

Meetings held with senior buyers

06
Growth Cab outbound programs measured in meetings held: client, industry, meetings held and senior buyers met
CLIENTMEETINGS HELDSENIOR BUYERS
Airbag StudioMedical device software7032 with CEOs, founders and C-level executives
CloudsomeCloud infrastructure software6241 with CTOs and CIOs
TconsultaEmployee mental health5347 with HR directors, CHROs and heads of HR
Blazar GroupIT services and AI software339 with CTOs and CIOs
SynetoIT infrastructure and cybersecurity32IT and security leaders at 31 companies, in 3 months
InnovhubIndustrial testing and research2319 with quality, food safety, R&D and packaging leaders

Product launches

04
AI search and agents440K+Launch impressionsPerplexity Computer, positioned for sales teams and launched across the US and Europe.Read the case study AI marketingNEW YORK$180MSeries D the launch was built aroundAim, the AI Marketer, launched on Series D day as part of a program with partner agencies: 62 buyers sent to the demo in launch week.Read the case study Sales engagement30,000+Launch impressionsLead Agent and the AI Sales Agent, both field-tested inside a live outbound engine before launch.Read the case study AI software10,000+Founders reached in 24 hoursFlashLabs SuperAgent launched in one day, with 5,000 qualified MQLs.Read the case study

What clients say

03
Working with Growth Cab is easy: they deliver meetings with on-target prospects within the agreed timelines.
Andrea MonaciCMO, Ennova Research (now Elevate)
After several unsatisfying experiences, with Growth Cab I finally found a team that is skilled, hands-on, and truly operational.
Matteo GemelliHead of BD, Digital360
Working with Growth Cab, I felt at ease communicating with the team always ready and available to support before, during, and after calls. The quality of the opportunities generated also exceeded my expectations.
Omar CafiniCEO, Airbag Studio

Across 400+ B2B clients since 2022: $500M+ in pipeline generated, 10,000+ qualified opportunities opened and a 23% average close rate. The B2B Outbound Evidence Standard explains how we source and verify the numbers.

See all 18 case studies
/ NEW YORK

Headquartered in Midtown, on Eastern Time

Same clock as your buyers on the East Coast, a US address and phone number, and one team for the US and Europe. Selling from Europe into the US? See our US market entry consulting.

Growth Cab co-founders Federico Donatone and Lorenzo Asnaghi in an office overlooking the Manhattan skyline
Federico Donatone, Founder & CEO, and Lorenzo Asnaghi, Co-Founder & COO, in New York. They founded Growth Cab in 2022.
HEADQUARTERS

Growth Cab New York

1460 BroadwayNew York, NY 10036+1 917 781 1106success@growthcab.com
  • Eastern Time, the same hours as your buyers in New York and along the East Coast
  • Offices in New York and Milan, one team for the US and Europe
  • Clients in New York, like Profound, the AI marketing company we helped launch on its Series D day
Book a callContact page

Before founding Growth Cab, Federico worked as a Growth Advisor at one of the main agencies in Sydney. Today he writes the Growth Cab blog: 70+ articles on B2B sales, outbound, GTM and AI. About Federico

/ WHO IT IS FOR

Built for B2B tech teams selling $50K+ deals

Past product-market fit, with buyers you can name. Below $50K per deal, high-touch outbound does not pay, and we say so on the first call.

A good fit

  • You sell B2B tech and you are past product-market fit
  • Your average contract value is $50K or more
  • You can name the companies you want as customers
  • You sell in the US, in Europe or in both

Not a fit

  • Deals below $50K. Launch campaigns for SaaS are the exception
  • Volume calling from a script: a call center fits better
  • A proven playbook that needs one owner for years: hire an in-house SDR
INDUSTRIES IN OUR CASE STUDIES
AI searchAI marketingSales engagementAI softwareB2B dataRecruitment techCloud infrastructureCybersecurityMedical device softwareHR and employee wellbeingPublic sector intelligenceTechnology and designDigital transformation
/ COMPARE

Agency, call center or in-house SDR?

Three ways to get B2B meetings in New York. They differ most on who does the work and what you have to manage.

A New York B2B lead generation agency compared with a call center and an in-house SDR
OPTIONWHO DOES THE WORKWHAT YOU MANAGEBEST WHEN
A New York agency like Growth CabBusiness developers choose the accounts with you, write the messages and run the conversations by phone, email and LinkedInApproving accounts and messages, then taking the meetingsYou sell $50K+ deals to decision makers you can name and want pipeline before you hire
Call centerCallers read a script to a broad phone list, usually at volumeScripts, list quality, call recordings and the risk to your brandThe offer is simple, the list is broad and volume matters more than fit
In-house SDRA new hire learns your product, your market and the channelsHiring, training, data, tools and turnoverThe playbook already works and you need someone to own it for years

One path: prove the playbook with an agency first, then hire an SDR to own it. Our guide to B2B appointment setting covers what to build before you hand it off. For a dedicated team, see our outsourced SDR page. LinkedIn-only programs are on the LinkedIn lead generation agency page.

/ HOW TO CHOOSE

How to choose a lead generation company in New York

There are many lead generation companies in New York. Ask each one these 6 questions. Here are our answers.

01Can I see results by client, with names and numbers?
Yes. 18 case studies, each with the client's name, the channels and the results.
02Do you report pipeline, or only meetings booked?
Our case studies report pipeline, qualified opportunities and close rate, or meetings held, client by client.
03How many booked meetings actually take place?
We publish it: 69.6% of 1,380 meetings booked by cold calling took place. See our B2B meeting no-show study.
04When does pipeline start?
Typically between day 32 and day 47. Be wary of anyone promising booked calls in week one.
05Who writes the messages and who runs the conversations?
We write the messages with you. Our trained business developers run the conversations by phone, email and LinkedIn.
06How do you source and verify the numbers you publish?
The B2B Outbound Evidence Standard defines meetings, qualified opportunities, pipeline and revenue, and how we count them.

More on this in our guide to comparing outsourced lead generation companies.

RELATED SERVICES
SERVICEB2B lead generation agencySERVICEOutsourced SDRSERVICEB2B appointment setting agencySERVICEUS market entry consulting
/ FAQ

B2B lead generation in New York: FAQ

Short answers to the questions we hear most often from B2B tech teams in New York.

Ask us directly

Is Growth Cab a lead generation agency in New York?

Yes. Growth Cab is a B2B lead generation agency headquartered at 1460 Broadway, New York, NY 10036, in Midtown Manhattan. It was founded in 2022 by Federico Donatone and Lorenzo Asnaghi, has a second office in Milan and has served 400+ B2B clients since then, including Profound in New York and Perplexity in San Francisco.

What kind of tech companies does Growth Cab help?

Growth Cab helps B2B tech companies past product-market fit that sell contracts of $50,000 or more, such as SaaS, AI, data, cloud infrastructure, cybersecurity and recruitment tech companies. Clients span the US and Europe: Profound in New York, Perplexity and FlashLabs in San Francisco, Prospeo in Toronto, Jobtome in Zurich and TendersTool in Madrid. Each case study names the client and its results.

How does B2B lead generation work at Growth Cab?

Growth Cab builds the list of target accounts and decision makers with you, writes the positioning and the messages, and its trained business developers run the conversations by phone, email and LinkedIn. You approve the accounts and the messages, then take the meetings in your calendar. The full service is on the B2B lead generation agency page.

How long until we see meetings?

With Growth Cab, pipeline typically starts filling between day 32 and day 47. Before that, Growth Cab builds the list of target accounts and decision makers and writes the positioning and the messages. Then its business developers run the conversations, and meetings land in your calendar with the decision makers on your list.

Do you only reach buyers in New York?

No. Growth Cab reaches the accounts on your list across the US and Europe, with offices in New York and Milan. The New York headquarters at 1460 Broadway is on Eastern Time, the same clock as buyers on the East Coast. Case study clients are based in New York, San Francisco, Toronto, Paris, Madrid, Zurich and Lugano.

Where is Growth Cab's New York office?

Growth Cab's headquarters is at 1460 Broadway, New York, NY 10036, in the Times Square area of Midtown Manhattan. The phone number is +1 917 781 1106 and the email is success@growthcab.com. Federico Donatone, Founder & CEO, lives and works in New York. Growth Cab's second office is in Milan, Italy.

Do you work with companies below $50K average contract value?

For outbound to decision makers, no. Growth Cab works with companies selling contracts of $50,000 or more, because below that the economics of a high-touch motion do not hold, and Growth Cab says so on the first call. Launch campaigns for SaaS products are the exception: they reach a large audience at once, as with Taplio, which reached 50,000 founders and heads of marketing.

How do I choose a lead generation company in New York?

Ask each lead generation company in New York for results by client with names and numbers. Ask who writes the messages, who runs the conversations and when pipeline starts. Then check how the numbers are verified. Growth Cab publishes 18 case studies by client and follows the B2B Outbound Evidence Standard, which explains how the numbers are sourced.

/ WORK WITH US

Meet your next client in 32 days

For B2B tech companies past product-market fit selling contracts of $50,000 or more. The first call is a fit check, and we say no when it is not a fit.

Book a call

Or write to success@growthcab.comCall +1 917 781 1106