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Case studyGrowth Cab × Blazar Group

33 meetings with technology leaders for Blazar Group’s ForgeDoc

How Growth Cab put ForgeDoc, an on-premises AI that writes technical documentation from source code, in front of the CTOs, CIOs and engineering managers who own the problem.

The pipelinePipeline flow
ForgeDocFor CTOs, CIOs and engineering teams Client
  1. 01Target
  2. 02Engage
  3. 03Meet
December 2025 to April 202615 meetings in January 2026 alone
  • 33 Meetings held with IT and engineering leaders
  • 9 Meetings with CTOs and CIOs
  • 15 Meetings held in January 2026 alone
Growth Cab Outbound Pipeline Dashboard prepared for Blazar Group, with four cards: 33 meetings held, 9 CTOs and CIOs met, 11 engineering leaders met and 2 active BDRs
FIG. 01Growth Cab campaign dashboard for Blazar Group: 33 meetings held with IT and engineering leaders, December 2025 to April 2026.

At a glance

Blazar Group
Client
Blazar Group
Sector
IT Services & AI Software
HQ
Lugano, Switzerland
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Headcount
11 to 50 employees
Product
ForgeDoc, on-premises AI for documentation
Channels
Phone and email
Reporting period
December 2025 to April 2026
Growth CabBlazar Group
01 /The goal

Put ForgeDoc in front of the leaders who own the documentation problem

Blazar Group is an IT consulting and software development company that runs enterprise software projects, builds custom software and trains developers. Its product ForgeDoc is an on-premises AI system that reads a company’s source code and generates and updates its technical documentation, so the code never leaves the company network.

The goal was clear: open conversations with the IT and engineering leaders who maintain large codebases and position ForgeDoc as the way to end documentation debt without sending code to the cloud.

Your code never leaves your infrastructure.
Core message of the ForgeDoc outbound campaign
02 /The execution

From documentation debt to an analysis of the prospect’s own code

Growth Cab designed and executed a focused outbound campaign centered on one problem every engineering team recognizes: code changes faster than anyone can document it. The strategy was built on three pillars.

Step 01

  1. Technical leader targeting

    Engaged CTOs, CIOs, IT managers and software engineering managers, first at large enterprises and then at banks and software houses, the teams that build and maintain software in-house.

    Output9 of the 33 meetings were with CTOs and CIOs.
Step 02

  1. One core problem

    Focused on documentation debt: know-how that sits with a few people, slow onboarding for new developers and audit documents written at the last minute. Every touchpoint reinforced this single problem to earn attention.

Step 03

  1. An offer built on the prospect’s own code

    Positioned ForgeDoc around one outcome: complete technical documentation in minutes, generated on-premises with no cloud and no usage costs. The meeting offer was a free analysis of one of the prospect’s real projects, not a generic demo.

    OutputGrowth Cab’s BDRs ran the outreach by phone and email as part of the ForgeDoc team.
03 /The results

33 meetings with the leaders who own the code

The campaign opened conversations with IT and engineering leaders at large enterprises, banks and software houses, the buyers ForgeDoc was built for.

The campaign dashboard tracks 33 meetings held from December 2025 to April 2026, 15 of them in January 2026.

  • 0133meetings held with IT and engineering leaders
  • 029meetings with CTOs and CIOs
  • 0315meetings held in January 2026 alone
  • 0411meetings with software engineering leaders
Bar chart titled Meetings by Month from the Blazar Group campaign dashboard: 1 in December 2025, 15 in January 2026, 5 in February, 8 in March and 4 in April, above a contact seniority breakdown of 9 CTOs and CIOs, 11 engineering leaders and 12 IT and infrastructure leaders
FIG. 02Meetings held by month, December 2025 to April 2026, and contact seniority, from the Growth Cab campaign dashboard for Blazar Group.

Key takeaway

When the offer is built on the buyer’s own problem, technical leaders take the meeting.

By focusing on documentation debt and offering a free analysis of real code, Growth Cab helped Blazar Group hold 33 meetings with IT and engineering leaders, 9 of them with CTOs and CIOs.

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