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Case studyGrowth Cab × Blazar Group

33 qualified opportunities with technology leaders for Blazar Group’s ForgeDoc

How Growth Cab put ForgeDoc in front of the CTOs, CIOs and engineering managers who own the documentation problem. ForgeDoc is an on-premises AI that writes technical documentation from source code.

The pipelinePipeline flow
ForgeDocFor CTOs, CIOs and engineering teams Client
  1. 01Target
  2. 02Engage
  3. 03Meet
Four months of outbound15 opportunities in a single month
  • 33 Qualified opportunities with IT and engineering leaders
  • 9 With CTOs and CIOs
  • 15 Opportunities in a single month
ForgeDoc wordmark and the tagline Turn your code into knowledge, with the Blazar Together, Bigger logo, over black and teal smoke
FIG. 01ForgeDoc is Blazar Group’s on-premises AI that turns source code into technical documentation.

At a glance

Blazar Group
Client
Blazar Group
Sector
IT Services & AI Software
HQ
Lugano, Switzerland
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Headcount
11 to 50 employees
Product
ForgeDoc, on-premises AI for documentation
Channels
Phone and email
Timeline
Four months
Growth CabBlazar Group
01 /The goal

Put ForgeDoc in front of the leaders who own the documentation problem

Blazar Group is an IT consulting and software development company. It runs enterprise software projects, builds custom software and trains developers.

Its product, ForgeDoc, is an on-premises AI system. It reads a company’s source code, then generates and updates its technical documentation. The code never leaves the company network.

The goal was clear. Open conversations with the IT and engineering leaders who maintain large codebases. Position ForgeDoc as the way to end documentation debt without sending code to the cloud.

Your code never leaves your infrastructure.
Core message of the ForgeDoc outbound campaign
02 /The execution

From documentation debt to an analysis of the prospect’s own code

Growth Cab designed and ran a focused outbound campaign. It centered on one problem every engineering team recognizes: code changes faster than anyone can document it. The strategy was built on three pillars.

Step 01

  1. Technical leader targeting

    Growth Cab went after the people who own the code: CTOs, CIOs, IT managers and software engineering managers. It started with large enterprises, then moved to banks and software houses. These teams build and maintain software in-house.

    1. Large enterprises
    2. Banks
    3. Software houses
    Growth Cab Outbound Pipeline Dashboard prepared for Blazar Group, with four cards: 33 meetings held, 9 CTOs and CIOs met, 11 engineering leaders met and 2 active BDRs
    FIG. 02The Growth Cab campaign dashboard for Blazar Group, with the CTOs, CIOs and engineering leaders met.
    Output9 of the 33 meetings were with CTOs and CIOs.
Step 02

  1. One core problem

    The campaign focused on one problem: documentation debt. Every touchpoint reinforced this single problem to earn attention. For an engineering team, the debt shows up in three ways: know-how that sits with a few people, slow onboarding for new developers and audit documents written at the last minute.

    ForgeDoc Strategic Focus list on dark navy: resets technical debt from missing documentation, eases knowledge transfer at onboarding and offboarding, frees developers for higher value work
    FIG. 03Blazar Group frames ForgeDoc around the same pains: documentation debt, onboarding and know-how lost when people leave.
    OutputOne problem, documentation debt, behind every touchpoint of the campaign.
Step 03

  1. An offer built on the prospect’s own code

    ForgeDoc was positioned around one outcome: complete technical documentation in minutes. It is generated on-premises, with no cloud and no usage costs. The meeting offer was a free analysis of one of the prospect’s real projects. Growth Cab’s BDRs ran the outreach by phone and email as part of the ForgeDoc team.

    1. Documentation in minutes
    2. Generated on-premises
    3. No cloud
    4. No usage costs
    5. Free analysis
    Close-up of a compact black NVIDIA appliance with a slatted top and a holographic ForgeDoc sticker reading Turn your code into knowledge
    FIG. 04ForgeDoc runs on a dedicated NVIDIA appliance on site, at no additional cost, so code never leaves the network.
    ForgeDoc Security block on dark navy with a green key icon: completely off-line, not exposed to public networks, no costs for security audits
    FIG. 05ForgeDoc’s promise: fully offline, never exposed to public networks.
    OutputMeetings were booked around a free analysis of the prospect’s own project.
03 /The results

33 meetings with the leaders who own the code

The campaign opened conversations with IT and engineering leaders at large enterprises, banks and software houses. These are the buyers ForgeDoc was built for.

The campaign dashboard tracks 33 meetings held in four months, 15 of them in a single month.

  • 0133qualified opportunities with IT and engineering leaders
  • 029opportunities with CTOs and CIOs
  • 0315opportunities in a single month
  • 0411opportunities with software engineering leaders
Growth Cab dashboard prepared for Blazar Group with a Meetings by Month bar chart with monthly bars of 1, 15, 5, 8 and 4 meetings
FIG. 06Meetings by month on the Growth Cab campaign dashboard for Blazar Group.
04 /What stays

What Blazar Group owns today

Who runs it todayRun by Growth Cab

What Blazar Group owns

  1. 01A verified list of CTOs, CIOs and engineering managers who own the documentation problem
  2. 02The phone and email scripts built around a free analysis of the prospect’s own code
  3. 03Every opportunity and reply logged in its own CRM
  4. 04The written playbook to sell ForgeDoc with its own team

Key takeaway

When the offer is built on the buyer’s own problem, technical leaders take the meeting.

Growth Cab focused on documentation debt and offered a free analysis of real code. That helped Blazar Group hold 33 meetings with IT and engineering leaders, 9 of them with CTOs and CIOs.

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