Where Clay builds usually go wrong
The enrichment waterfall gets built before anyone decides which accounts matter, so the credits go to rows that were never going to be worked.
The second failure is the one nobody notices: the table is beautiful and nothing downstream consumes it. No sequence, no trigger, no owner.
How we use it
Clay sits inside our own daily campaigns rather than a demo account. It is on our public GTM Tools page for that reason, next to the rest of the stack we actually run.
A build starts from the account list you want to close, then the waterfall is designed around what those specific accounts need, and every table ends in a campaign that somebody owns.
Frequently asked
Do you build inside our Clay workspace or yours?
Yours. What we build has to keep working when we stop, and that is not possible from our side of the wall.
Can you cut our Clay credit spend?
Usually yes, and the saving almost never comes from a cheaper provider. It comes from stopping enrichment on rows nobody was going to work.
Do we need Clay at all?
Not always. If your list is small and your ACV is high, a waterfall is overhead. We say that before selling a build.