Your GTM consultant,
from strategy to signed deals.

A GTM consultant decides which accounts to go after, what to say to them, what to offer first, which channels to use and how the sales team runs each deal, then builds the system that repeats it. At Growth Cab that also means our business developers open conversations with your target decision makers by phone, on LinkedIn and by email, and we review 2 of your sales calls every month.

Most GTM consultants charge a monthly retainer. Ours is sized on the markets we cover and the volume of qualified conversations you want, and we send a proposal after the first call. If the numbers do not work for you, we say so.

GTM stands for go-to-market: the plan and the system a company uses to reach its buyers and win them, from which accounts to target to how each deal gets closed. In analytics, GTM is also the short name of Google Tag Manager. On this page GTM means go-to-market.

A fractional VP of Sales runs your team day to day. A GTM consultant designs the motion, proves it works on real accounts and hands your team something it can keep running. We do the second, with our own people proving it on live pipeline.

When you are past product-market fit and the next customers will not come from the founder's network: a new market or segment, a product launch, a funding round that raises the revenue target, or a pipeline that has stalled.

With Growth Cab, pipeline typically starts filling between day 32 and day 47. By day 90 the first meetings should have turned into a repeatable pattern. Anyone promising meetings in week one is selling you a list.

Yes. You see the script and approve the prospect list before launch, and you follow every GTM KPI on a live dashboard, by channel and by business developer.

The account criteria, the messaging, the sales process and every opportunity logged in your CRM, written down and yours to keep.

Yes. Pipeline, qualified opportunities and close rate by client are on this page, each linked to its case study, with the numbers from the campaign dashboards.

No. The motion we run is high touch, and under $50K the economics do not hold. We tell you on the first call.

Growth Cab is a GTM and sales advisory firm founded in 2022 by Federico Donatone and Lorenzo Asnaghi, based in New York. We work with B2B companies across the US and Europe: see how we work with tech companies in New York and, for European companies selling in America, US market entry consulting. More on the About page.

The account list and the message come first, and the stack under them has to be solid: data, enrichment, outreach and deliverability. Our current recommendations, with prices and test data, are on the GTM Tools page.