Skip to content
Case studyGrowth Cab × Business Log

213 meetings held at 100+ companies for Business Log, the AI log management platform

Growth Cab put BusinessLOG in front of IT managers, heads of IT, CIOs, CTOs and CISOs. In under two years it booked 245 meetings for the Business Log team, and 213 of them were held.

The pipelinePipeline flow
BusinessLOGFor IT managers, CIOs and CISOs Client
  1. 01Target
  2. 02Engage
  3. 03Meet
245 meetings booked, 213 heldUnder two years of outbound
  • 213 Meetings held
  • 245 Meetings booked
  • 100+ Companies met
Business Log homepage hero with the headline Log Management powered by AI, the promise to automate IT compliance and audit and detect threats in real time, and NIS2, GDPR, ISO 9001 and ISO 27001 badges
FIG. 01Business Log’s international homepage: AI log management for IT compliance, audit and threat detection.

At a glance

Business Log
Client
Business Log
Sector
Log management and IT compliance software
Scope
TargetingMessagingOutbound campaignMeeting booking
Product
BusinessLOG, AI log management with SIEM
Timeline
Under two years
Growth CabBusiness Log
01 /The goal

Put BusinessLOG in front of the people who answer for IT compliance

Business Log makes BusinessLOG, a log management platform powered by AI. It collects logs across a company’s IT infrastructure, detects threats in real time and keeps the evidence that audits ask for, with built-in SIEM, SOC, data loss prevention and asset management.

BusinessLOG runs on premises, agentless in Active Directory, and supports NIS2, GDPR, ISO 27001, DORA and TISAX. Business Log reports 20K+ organizations using it and more than 14 years on the market.

The goal was to open conversations with the IT leaders who own both the infrastructure and the audit.

02 /The execution

From the IT leader’s audit to a first meeting with Business Log

Growth Cab ran the outbound for Business Log in under two years. The work stood on three pillars: who to reach, what to say and what to offer.

Step 01

  1. IT leaders who answer for the audit

    Growth Cab went after the people who run IT and answer for compliance: IT managers, heads of IT, IT directors, CIOs, CTOs and CISOs. The meetings spanned manufacturing, automotive, fashion, food, retail and financial services, with IT leaders at companies such as Goodyear, STMicroelectronics, ENGIE, MAN Truck & Bus and Lush.

    1. IT managers
    2. Heads of IT
    3. IT directors
    4. CIOs
    5. CTOs
    6. CISOs
    The numbers of BusinessLOG section of the Business Log site: 250+ certified partners in the world, 20K+ organizations using BusinessLOG, 14+ years on the market and a 96% satisfaction rate
    FIG. 02Business Log’s own numbers: 250+ certified partners, 20K+ organizations and more than 14 years on the market.
    Output9 in 10 meetings held were with IT, security and compliance roles.
Step 02

  1. Compliance as the way in

    The angle was the one Business Log leads with: compliance. NIS2, GDPR and ISO 27001 put log management on the IT manager’s desk, and every audit asks for evidence. BusinessLOG answers with one platform for log management, SIEM, SOC and audit-ready evidence, in place of an outdated SIEM and a stack of separate security tools.

    1. NIS2
    2. GDPR
    3. ISO 27001
    4. Audit-ready evidence
    5. One platform
    Business Log comparison page section Why thousands of organizations choose BusinessLOG, with four cards: All-in-One Security Platform, Built for Regulatory Compliance with NIS2, GDPR, ISO 27001, DORA and TISAX, Operational in Under an Hour, and Predictable, Transparent Pricing
    FIG. 03Business Log’s case for one platform, with regulatory compliance at its center.
    OutputOne message: one platform for logs, security and the audit.
Step 03

  1. A first meeting with the price on the table

    Every meeting was a first meeting with the Business Log team. BusinessLOG publishes one flat price per device, $2.70 a month for a server, a workstation or a syslog endpoint, with no hidden costs, and its site offers a demo. Growth Cab booked 245 of these meetings, and 213 were held.

    1. First meeting
    2. Flat price per device
    3. No hidden costs
    4. Demo
    Business Log pricing page headline Transparent pricing. No surprises., a price of 2.70 dollars per device per month, compliance badges and the BusinessLOG One and BusinessLOG Auditor entry-level plans
    FIG. 04One public price per device, the same for every server, workstation and syslog endpoint.
    Output245 meetings booked and 213 held.
03 /The results

213 meetings held at 100+ companies

In under two years, Growth Cab booked 245 meetings for Business Log. 213 of them were held, 9 in 10 with IT, security and compliance roles.

  • 01213meetings held, out of 245 booked
  • 02100+companies met, from manufacturing and automotive to fashion, food, retail and financial services
  • 0335meetings held with CIOs, CTOs, CISOs, IT directors and heads of IT
  • 049 in 10meetings held with IT, security and compliance roles
  • 05IT leaders at Goodyear, STMicroelectronics, ENGIE, MAN Truck & Bus and Lush among the companies met
04 /What stays

What Business Log owns today

Who runs it todayRun by Growth Cab

What Business Log owns

  1. 01A verified market list of IT managers, heads of IT, CIOs, CTOs and CISOs
  2. 02The outreach scripts and sequences behind 245 booked meetings
  3. 03The data and history of every meeting in its own CRM
  4. 04The written playbook to keep selling BusinessLOG to IT leaders with its own team

Key takeaway

When the message starts from the audit an IT leader already has to pass, the meeting is easy to say yes to.

Growth Cab built the outbound for Business Log around compliance and booked 245 meetings in under two years: 213 were held at 100+ companies, and 35 of those meetings were with CIOs, CTOs, CISOs, IT directors and heads of IT.

/ Case studies

More case studies

All case studies

Meet your next client in 32 days from starting with Growth Cab

Apply to GC