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Case studyGrowth Cab × Jobtome

Scaling Jobtome to $1.3M+ in pipeline with 62 qualified opportunities and a 33% close rate

How Growth Cab helped Jobtome open enterprise deals with global hiring teams. The angle: more value from the hiring spend they already have.

The pipelinePipeline flow
HirematicFor HR and TA leaders · Enterprise Client
  1. 01Target
  2. 02Focus
  3. 03Position
Outbound on LinkedIn and emailReporting period: nine months
  • $1.3M+ Pipeline generated
  • 62 Qualified opportunities opened
  • 33% Average close rate
Hirematic campaign setup on a laptop screen, at the Select channels step, with the Hirematic Partner Network, Indeed, Reed, InfoJobs, CareerBuilder and Talent.com as job ad channels and a row of job board app icons below
FIG. 01Hirematic, the Jobtome platform the campaign promoted: one job ad campaign distributed across job boards.

At a glance

Jobtome
Client
Jobtome
Sector
Recruitment
HQ
Zurich, Switzerland
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Headcount
51 to 200 employees
Product
Hirematic, recruitment marketing platform
Channels
LinkedIn and email
Timeline
Nine months
Growth CabJobtome
01 /The goal

Open enterprise deals with global hiring teams

Jobtome is an AI-powered job search and recruitment platform that aggregates job listings, helps employers distribute job ads efficiently and matches candidates with roles at scale. For employers, it runs Hirematic, a recruitment marketing platform.

The goal was clear. Open enterprise deals with global hiring teams looking to improve recruiting performance. Position Jobtome as a way to get more value from existing hiring spend.

Better candidates at lower cost, without adding complexity. Jobtome turns existing hiring spend into measurable recruiting performance.
Core message of the Jobtome outbound campaign
02 /The execution

From hiring spend to hiring performance

Growth Cab designed and executed a focused outbound campaign. It centered on one core issue: lack of visibility on which hiring channels actually deliver results. The strategy was built on three pillars.

Step 01

  1. Senior HR targeting

    Growth Cab engaged senior HR and talent acquisition leaders at enterprise brands across logistics, insurance, healthcare, consumer goods, and eyewear.

    1. Logistics
    2. Insurance
    3. Healthcare
    4. Consumer goods
    5. Eyewear
    Jobtome site section headed Looking for a job or for new talents to hire? with a white Hirematic For Employers card and a blue Jobtome For Job seekers card
    FIG. 02Jobtome runs two products. The campaign promoted Hirematic, the one Jobtome built for employers.
    OutputA focused audience of senior hiring leaders at enterprise brands.
Step 02

  1. One core issue

    Growth Cab focused on one pain point every TA leader recognizes: lack of visibility on which hiring channels actually deliver results. Every touchpoint reinforced this single problem to earn attention.

    Hirematic dashboard totals for views, collected applications, Universal Apply applications and total spent, above a daily bar chart of views and applications with a spent budget line
    FIG. 03What visibility looks like in Hirematic: views, applications and spend in one view. Demo data.
    OutputEvery touchpoint carried the same single problem.
Step 03

  1. Outcome-driven positioning

    Growth Cab positioned Jobtome around one outcome: better candidates at lower cost without adding complexity. This made every conversation about the prospect’s own recruiting ROI.

    Hirematic Channel distribution screen with an allocated budget bar above a table of job boards, Indeed, Talent, Monster, ZipRecruiter, Reed and InfoJobs, each with its budget, a spending or paused status and a performance rating from excellent to low
    FIG. 04Channel distribution in Hirematic: budget, status and performance for each job board. Demo data.
    OutputThe meeting offer: a review of which hiring channels the prospect was missing and where its current hiring process could improve.
03 /The results

$1.3M+ in pipeline from enterprise hiring teams

The campaign delivered measurable pipeline impact, opening conversations with leading enterprise brands across logistics, insurance, healthcare, consumer goods, and eyewear.

  • 01$1.3M+pipeline generated from senior HR and talent acquisition leaders
  • 0262qualified opportunities opened with enterprise hiring teams
  • 0333%average close rate
04 /What stays

What Jobtome owns today

Who runs it todayRun by Growth Cab

What Jobtome owns

  1. 01A verified list of senior HR and talent acquisition leaders at enterprise brands
  2. 02The outbound sequences built around one core issue
  3. 03Every opportunity and reply logged in its own CRM
  4. 04The written playbook to sell Hirematic with its own team

Key takeaway

When the message is sharp and the targeting is precise, outbound becomes a pipeline engine. Growth Cab focused on one core issue and one clear outcome.

That opened enterprise-level conversations for Jobtome at scale. The pipeline came from senior HR and talent acquisition leaders who were ready to act.

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