Lorenzo Asnaghi is the Co-Founder and COO of Growth Cab, a GTM and sales advisory firm for B2B tech companies with offices in New York and Milan. He co-founded the company in 2022 with Federico Donatone, after working as Global Sales Director in São Paulo, Brazil.

Co-Founder and COO of Growth Cab. Before that, Global Sales Director in São Paulo.
Lorenzo Asnaghi co-founded Growth Cab in 2022 with Federico Donatone and is the company's COO. Growth Cab is a GTM and sales advisory firm for B2B tech companies past product-market fit, with offices in New York and Milan.
Before Growth Cab he was Global Sales Director in São Paulo, Brazil. In 2022 he met Federico during a trip through Latin America. They saw they shared the same mission and joined forces.
His public LinkedIn profile centers on international business development, cross-border growth, opportunities in Latin America and modern sales infrastructure. He studied with CXL.

The themes on his public LinkedIn profile.
Outbound results from Growth Cab client work. Every row links to the full case study.
| CLIENT | PIPELINE GENERATED | QUALIFIED OPPORTUNITIES | CLOSE RATE |
|---|---|---|---|
| Ennova ResearchInnovation and R&D, Venice | $10.4M+ | 33 | 23% |
| Digital360Digital transformation, Milan | $3.7M+ | 78 | 27% |
| JobtomeRecruitment tech, Zurich · 4 months | $1.1M+ | 51 | 33% |
| TendersToolPublic sector intelligence, Madrid · 90 days | $700K+ | 25 | 18% |
His public profiles, and the pages about the company he co-founded.
Lorenzo Asnaghi is the Co-Founder and COO of Growth Cab, a GTM and sales advisory firm for B2B tech companies past product-market fit that sell contracts of $50,000 or more. Growth Cab was founded in 2022, has offices in New York and Milan, and has served 400+ B2B clients across the US and Europe.
Lorenzo Asnaghi was Global Sales Director in São Paulo, Brazil, before he co-founded Growth Cab. In 2022, during a trip through Latin America, he met Federico Donatone, then a Growth Advisor at one of the main agencies in Sydney. The two saw they shared the same mission, joined forces and founded Growth Cab that year.
Lorenzo Asnaghi is Growth Cab's Co-Founder and COO. He started the company in 2022 with Federico Donatone, its Founder and CEO, after working as Global Sales Director in São Paulo, Brazil. The themes on his public LinkedIn profile are international business development, cross-border growth, opportunities in Latin America and modern sales infrastructure.
Lorenzo Asnaghi co-founded Growth Cab in 2022 with Federico Donatone, the company's Founder and CEO, who lives and works in New York. The two met that year during a trip through Latin America, when Federico was a Growth Advisor at one of the main agencies in Sydney and Lorenzo was Global Sales Director in São Paulo.
We work with B2B tech companies past product-market fit selling contracts of $50,000 or more. The first call is a fit check, and we say no when it is not.