Federico Donatone is the Founder and CEO of Growth Cab, a GTM and sales advisory firm for B2B tech companies, based in New York. He founded the company in 2022 with Lorenzo Asnaghi and writes the Growth Cab blog on B2B sales, outbound, GTM and AI in sales.
Founder and CEO of Growth Cab since 2022. Before that, a growth advisor in Sydney.
Federico Donatone founded Growth Cab in 2022 with Lorenzo Asnaghi and leads it as CEO from New York. Growth Cab works with B2B tech companies past product-market fit that sell contracts of $50,000 or more, across the US and Europe.
Before Growth Cab, Federico was a Growth Advisor at one of the main agencies in Sydney. In 2022, during a trip through Latin America, he met Lorenzo, then Global Sales Director in São Paulo. They saw they shared the same mission and joined forces.
He works on B2B sales systems, outbound operations, CRM workflows and the practical use of AI in revenue teams. Since 2022 Growth Cab has served 400+ B2B clients. Results include $10.4M+ in pipeline for Ennova Research and the Prospeo V2 launch to 100,000+ revenue decision makers in 90 days.
“Last year my LinkedIn posts were doing 20 likes. Now I post daily and average 50K views.”Federico Donatone, on LinkedIn
His launch posts on LinkedIn are part of Growth Cab's launch campaigns for Prospeo, Taplio, Maildoso, La Growth Machine and FlashLabs. He also writes the Growth Cab blog: 60+ articles on B2B sales, outbound, GTM and AI in sales.
Six subjects cover most of the blog. Each card links to three articles on the subject.
Target accounts, verified data, deliverability and messages buyers answer.
Discovery, founder-led selling and closing without sounding like a salesperson.
Where AI agents help a sales team, and where a person still has to own the work.
The stack, the workflows and the handoffs that keep a sales motion repeatable.
Writing posts people read and turning the conversations into pipeline.
How to test models and read the claims coming out of frontier labs.
The 12 most recent of his 60+ articles on the Growth Cab blog, newest first.
SEP 23, 2026 · OUTBOUNDEmail Deliverability Best Practices for Cold Email: 2026 Checklist
SEP 22, 2026 · AI STRATEGYAGI Timeline: When Will AGI Happen? My Evidence-Based Answer
SEP 21, 2026 · AI STRATEGYShould AI Be Stopped or Slowed Down? My Six-Part Test
SEP 18, 2026 · AI OPERATIONSChatGPT Pro Subscription Pause: What Existing Users Should Do
SEP 17, 2026 · AI STRATEGYAI Safety Concerns: How to Evaluate Claims From Frontier Labs
SEP 16, 2026 · AI CREATIVEChatGPT Image Editing: How to Edit Images Without Losing the Original
SEP 15, 2026 · DATAHow to Build B2B Lead Lists With AI
SEP 14, 2026 · AI VIDEOHow to Use Seedance 2.5: My 10-Minute Video Workflow
SEP 11, 2026 · AI STRATEGYHow to Read an AGI Benchmark Without Falling for the Headline
SEP 10, 2026 · LEADERSHIPEngineer CEO: Why Engineers Make Great CEOs and Where They Fail
SEP 9, 2026 · AI STRATEGYAI Data Center Power Constraints: The Real Bottleneck
SEP 8, 2026 · AI OPERATIONSClaude Max Usage Limits: What 5x and 20x MeanThree of his posts, with the numbers LinkedIn reports. Each one grew into an article on the blog.
Federico DonatoneFounder & CEO, Growth CabinWhy I switched from Claude to Perplexity (without losing anything). You just ran out of Claude Code credits and feel frustrated. Meanwhile, my team is building software on Perplexity AI Computer...
Federico DonatoneFounder & CEO, Growth CabinFable is the first model to go like: Bro I know what I'm doing. Stay out of it please. That confidence makes sense when you see how Anthropic shipped it.
Federico DonatoneFounder & CEO, Growth CabinNew startup idea: LinkedOut. A place where employees expose why they quit.
Each launch paired a post on Federico's LinkedIn with a visual shot for the product. More on the LinkedIn lead generation page.
| LAUNCH | DECISION MAKERS REACHED | TIME | RESULT |
|---|---|---|---|
| ProspeoB2B data platform, Toronto | 100,000+ | 90 days | 500 website conversions |
| TaplioLinkedIn growth platform, Paris | 50,000 | 30 days | 160+ signups in the first 24 hours |
| MaildosoEmail infrastructure, California | 50,000 | 7 days | 1,200 website conversions |
| La Growth MachineSales automation, Paris | 20,000+ | 10 days | High-intent inbound from ICP profiles |
| FlashLabsAI software, San Francisco | 10,000+ | 24 hours | 5,000 qualified MQLs |
Where he publishes, and the pages about the company he runs.
Short answers about Federico and his work at Growth Cab.
Ask us directlyFederico Donatone is the Founder and CEO of Growth Cab, a GTM and sales advisory firm for B2B tech companies with offices in New York and Milan. He lives and works in New York. He founded Growth Cab in 2022 with Lorenzo Asnaghi and writes the Growth Cab blog: 60+ articles on B2B sales, outbound, GTM and AI in sales.
Federico Donatone was a Growth Advisor at one of the main agencies in Sydney before he founded Growth Cab. In 2022, during a trip through Latin America, he met Lorenzo Asnaghi, then Global Sales Director in São Paulo. The two saw they shared the same mission, joined forces and founded Growth Cab that year.
Federico Donatone founded Growth Cab in 2022 together with Lorenzo Asnaghi, the company's Co-Founder and COO. Before Growth Cab, Lorenzo was Global Sales Director in São Paulo, Brazil. The two met during a trip through Latin America in 2022, when Federico was a Growth Advisor at one of the main agencies in Sydney.
Federico Donatone writes about B2B sales, outbound, go-to-market strategy and the practical use of AI in sales teams. He has published 60+ articles on the Growth Cab blog and posts daily on LinkedIn, where his launch posts are part of Growth Cab's launch campaigns for SaaS companies like Prospeo, Taplio and Maildoso.
You can contact Federico Donatone on LinkedIn, where he posts daily, or email the Growth Cab team at success@growthcab.com. If you run a B2B tech company past product-market fit that sells contracts of $50,000 or more, you can apply to GC for a fit call with Growth Cab.
We work with B2B tech companies past product-market fit selling contracts of $50,000 or more. The first call is a fit check, and we say no when it is not.
