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Case studyGrowth Cab × Elevate

Driving $12.6M+ in pipeline for Elevate through 40 qualified opportunities and a 23% close rate

How Growth Cab helped Elevate, formerly Ennova Research, start strategic conversations with companies that want to modernize their products, services and operations with AI, data, IoT and cloud.

The pipelinePipeline flow
ElevateEnterprise leaders · 10+ industries Client
  1. 01Target
  2. 02Engage
  3. 03Meet
Each meeting with a different company21 meetings in the first two months
  • $12.6M+ Pipeline generated
  • 40 Qualified opportunities opened
  • 23% Average close rate
Hero of the Elevate homepage: the headline Ideate. Engineer. Elevate. over a photo of a woman reaching toward falling autumn leaves
FIG. 01The Elevate homepage today: ideate, engineer, elevate.

At a glance

Elevate
Client
Elevate (formerly Ennova Research)
Sector
Technology and design
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Headcount
51 to 200 employees
Channels
LinkedIn and email
Timeline
Six months
Growth CabElevate
01 /The goal

Position Elevate as a path to measurable digital innovation outcomes

Elevate designs and builds advanced digital solutions with AI, data, IoT and cloud technologies that help businesses solve complex operational problems.

The goal was to start strategic conversations with companies that want to modernize their products, services and operations. The campaign positioned the company as a way to turn digital innovation into measurable business outcomes.

Working with Growth Cab is easy: they deliver meetings with on-target prospects within the agreed timelines.
Andrea Monaci, CMO, Ennova Research (now Elevate)
02 /The execution

Engaging decision-makers across innovation, operations, and digital transformation

Growth Cab designed and executed a focused outbound campaign. It centered on one core question: where can technology create immediate economic value? The strategy engaged senior decision-makers across multiple verticals.

Step 01

  1. Senior decision-maker targeting

    Growth Cab engaged C-suite and senior leaders at enterprise companies, across innovation, operations, and digital transformation functions.

    1. Innovation
    2. Operations
    3. Digital transformation
    OutputOne dedicated BDR booked all 40 meetings, each with a different company.
Step 02

  1. One core question

    The campaign focused on one powerful question, and every touchpoint reinforced this single theme to cut through the noise.

    • “Where can technology create immediate economic value?”
    • The same question on both outbound channels
    • Framed around economic value, with technology as the means
    Output21 meetings in the first two months of the campaign.
Step 03

  1. Multi-vertical approach

    Growth Cab opened conversations with leading enterprise brands across luxury, energy, pharmaceuticals, industrial automation, and high-performance manufacturing.

    1. Luxury
    2. Energy
    3. Pharmaceuticals
    4. Industrial automation
    5. High-performance manufacturing
    Growth Cab Outbound Pipeline Dashboard prepared for Ennova Research, with four cards: 40 meetings held, 40 unique companies, 10+ industries covered and 1 active BDR
    FIG. 02The Growth Cab campaign dashboard, prepared when the company was still Ennova Research.
    OutputMeetings across 10+ industries.
03 /The results

$12.6M+ in pipeline from 40 qualified conversations

The campaign delivered significant pipeline impact, opening doors to leading enterprise players across luxury, energy, pharmaceuticals, industrial automation, and high-performance manufacturing.

Meetings ran over six months.

  • 0123%average close rate
  • 0221meetings in the first two months
  • 0340unique companies, one meeting with each
  • 0410+industries covered by the meetings
Meetings by Month bar chart from the Growth Cab campaign dashboard prepared for Ennova Research, with monthly bars of 11, 10, 6, 4, 5, 3 and 1 meetings
FIG. 03Meetings by month, from the same Growth Cab campaign dashboard.
04 /What stays

What Elevate owns today

Who runs it todayRun by Growth Cab

What Elevate owns

  1. 01A verified list of C-suite and senior leaders across innovation, operations and digital transformation
  2. 02The outbound sequences built around one core question
  3. 03Every opportunity and reply logged in its own CRM
  4. 04The written playbook to open strategic conversations with its own team

Key takeaway

When the message is sharp and the targeting is precise, outbound becomes a pipeline engine.

Growth Cab focused on one core question and engaged senior decision-makers. The result: 40 qualified opportunities, a 23% close rate, and $12.6M+ in pipeline generated.

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