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Case studyGrowth Cab × Cloudsome

62 qualified opportunities with technology leaders for Cloudsome’s CloudOS

CloudOS is one control layer for multi-cloud and hybrid infrastructure. Growth Cab put it in front of the CTOs and CIOs who run that infrastructure every day.

The pipelinePipeline flow
CloudOSFor CTOs, CIOs and IT teams Client
  1. 01Target
  2. 02Engage
  3. 03Meet
62 opportunities at 55+ companiesJust over a year of outbound
  • 62 Qualified opportunities with technology leaders
  • 41 With CTOs and CIOs
  • 55+ Companies met
Isometric line illustration of a green Cloudsome cloud wired to a server stack, a desktop, a laptop and a tablet, with small figures at work
FIG. 01Cloudsome’s own key visual. CloudOS is one control layer that connects every cloud, server and team.

At a glance

Cloudsome
Client
Cloudsome
Sector
Cloud Infrastructure Software
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Product
CloudOS, multi-cloud management platform
Channels
Phone and email
Timeline
Over a year
Growth CabCloudsome
  • “A very transparent assessment: we are satisfied with the work you are doing, both in commitment and in the quality of the target you managed to reach. Your contribution has been serious and appreciated.”
    Stefano L., CEO, Cloudsome
01 /The goal

Put one cloud control layer in front of the leaders who run infrastructure

Cloudsome builds CloudOS, a cloud management platform. It works as one control layer over public clouds, private clouds and on-premises environments. It automates provisioning, deployment, scaling and self-healing. Its latest version lets IT teams run and govern infrastructure in natural language instead of scripts.

The goal was to open conversations with CTOs, CIOs and IT leaders. CloudOS had to land as the way to stop firefighting across too many clouds, consoles and scripts.

Your IT team is spread across too many clouds, consoles and scripts. What if you could run it all from one place?
Core message of the Cloudsome outbound campaign
02 /The execution

Three waves of targets, one message: run your cloud from one place

Growth Cab designed and ran a focused outbound campaign. It followed Cloudsome’s product as it evolved, from e-commerce hosting to a conversational cloud operating system. One promise never changed: run your infrastructure from one place. The work ran in three steps.

TargetStep 01

  1. Technical leader targeting

    Growth Cab engaged CTOs, CIOs and heads of IT. The target companies changed in three waves:

    • First: e-commerce and digital agencies
    • Then: IT service firms, hosting providers and system integrators
    • Finally: mid-sized companies running more than one cloud
    Contact Seniority Breakdown panel from the Growth Cab campaign dashboard for Cloudsome, with 41 CTOs and CIOs, 6 CEOs and founders, 5 directors and heads and 10 tech leads and managers
    FIG. 02Contact seniority from the Growth Cab campaign dashboard. CTOs and CIOs are the largest group.
    Logos of AWS, OpenStack, Microsoft Azure, Google Cloud, VMware and Proxmox in a two-column grid
    FIG. 03CloudOS runs on public clouds, private clouds and on-premises virtualization alike.
    Output41 of the 62 meetings were with CTOs and CIOs.
EngageStep 02

  1. One control layer

    The message named the daily cost of complexity. Too many clouds, consoles and scripts. Teams that spend their time firefighting instead of building. Every touchpoint positioned CloudOS as one control layer, with fewer consoles and less manual work.

    1. Daily cost of complexity
    2. One control layer
    3. Fewer consoles
    4. Less manual work
    Cloudsome's What problems do we solve section cropped to its problem cards, Disconnected Tools, Deployment Drag, Operational Drain, Workflow Silos, Cost Spiral and Tool Chaos, each with its icon
    FIG. 04Cloudsome’s own map of the problem, from disconnected tools to tool chaos. The campaign named this pain at every touchpoint.
    OutputOne promise at every touchpoint: run your infrastructure from one place.
MeetStep 03

  1. A technical session as the meeting offer

    Growth Cab’s BDRs ran the outreach by phone and email. Each meeting was offered as a short technical session with Cloudsome’s team. It was built around the prospect’s own setup and closed with a live demo of CloudOS.

    1. Phone and email
    2. Short technical session
    3. The prospect’s own setup
    4. Live demo of CloudOS
    CloudOS chat box asking how it can help with your infrastructure, with Redis, PHP and Magento cards and their deploy buttons, under the heading Talk-to-Deploy Infrastructure
    FIG. 05Talk-to-deploy in CloudOS: ask for an app, a VM or storage in plain words and it gets built.
    Output62 meetings held at 55+ companies in just over a year.
03 /The results

62 meetings with the people who run the infrastructure

The campaign opened conversations with technology leaders at IT service firms, software houses, hosting providers and mid-sized companies with multi-cloud setups.

The campaign dashboard tracks 62 meetings held in just over a year, 11 of them in a single month.

  • 0162qualified opportunities with technology leaders
  • 0241with CTOs and CIOs
  • 0355+companies met
  • 0411opportunities in a single month
Meetings by Month bar chart from the Growth Cab campaign dashboard prepared for Cloudsome, with a peak of 11 meetings in a single month
FIG. 06Meetings by month, from the Growth Cab campaign dashboard for Cloudsome.
04 /What stays

What Cloudsome owns today

Who runs it todayRun by Growth Cab

What Cloudsome owns

  1. 01A verified list of CTOs and CIOs running multi-cloud infrastructure
  2. 02The phone and email scripts built around a technical session as the first-call offer
  3. 03Every opportunity and reply logged in its own CRM
  4. 04The written playbook to sell CloudOS with its own team

Key takeaway

When the message names the problem the buyer lives with every day, technical leaders take the call.

By turning cloud complexity into one clear promise, Growth Cab helped Cloudsome hold 62 meetings with technology leaders, 41 of them with CTOs and CIOs.

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