70 meetings with healthcare decision-makers for Airbag Studio
How Growth Cab put Airbag Studio, a software studio that builds apps for medical devices, in front of the device makers and healthcare providers that need connected software.
Medical device softwareFor device makers and providers
Client
- 01Target
- 02Engage
- 03Meet
- 70 Meetings held with medtech and healthcare leaders
- 32 With CEOs, founders and C-level executives
- 66 Companies met
At a glance
- Client
- Airbag Studio
- Sector
- Medical Device Software
- Product
- Apps and software for medical devices
- Channels
- Email and phone
- Reporting period
- April 2025 to July 2026
Reach the device makers that need software built for medicine
Airbag Studio is a product design and software studio that builds mobile apps, web dashboards and backends for medical and IoT devices. It connects the software to the client’s own hardware over Bluetooth or Wi-Fi and supports the compliance path through launch.
The goal was clear: open conversations with medical device makers and healthcare providers and position Airbag Studio as a single partner for software that works with their devices and passes compliance.
We build software only for the medical sector, integrated with the devices and systems you already use.
One specialist partner for connected medical software
Growth Cab designed and executed a focused outbound campaign centered on one promise: software built only for medicine, integrated with the devices a company already makes. The strategy was built on three pillars.
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Device maker targeting
Engaged CEOs, founders, technical directors and R&D, product and software leaders at medical device makers, healthcare providers, pharmaceutical companies and health and wellness brands. After the first weeks the lists were narrowed to device manufacturers, the buyers who need software for their own hardware.
Output32 of the 70 meetings were with CEOs, founders and C-level executives.
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Device integration and compliance
Focused on the problems generic agencies leave open: unstable data transfer between device and app, compliance requirements for medical software, and too many suppliers with no single owner. Every touchpoint reinforced one specialist partner for the whole project.
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Phased, low-risk work
Positioned Airbag Studio around validation before code: a free review of the idea, then analysis, interactive prototypes and modular development, with the option to stop after any phase.
OutputGrowth Cab’s BDRs ran the outreach by email and phone.
70 meetings with medtech and healthcare decision-makers
The campaign opened conversations with medical device makers, healthcare providers and pharmaceutical companies at 66 companies, most of them small and mid-sized manufacturers.
The campaign dashboard tracks 70 meetings held from April 2025 to July 2026, 11 of them in November 2025.
- 0170meetings held with medtech and healthcare leaders
- 0232with CEOs, founders and C-level executives
- 0366companies met
- 0411meetings held in November 2025 alone
Key takeaway
When the promise is narrow, the right buyers recognize themselves.
By offering software built only for medicine and a phased, low-risk way to start, Growth Cab helped Airbag Studio hold 70 meetings with medtech and healthcare leaders, 32 of them with CEOs, founders and C-level executives.
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