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Case studyGrowth Cab × Airbag Studio

70 qualified opportunities with healthcare decision-makers for Airbag Studio

Airbag Studio builds apps for medical devices. Growth Cab put the studio in front of the device makers and healthcare providers that need connected software.

The pipelinePipeline flow
Medical device softwareFor device makers and providers Client
  1. 01Target
  2. 02Engage
  3. 03Meet
70 opportunities at 66 companies32 with CEOs, founders and C-level
  • 70 Qualified opportunities with medtech and healthcare leaders
  • 32 With CEOs, founders and C-level executives
  • 66 Companies met
Airbag Studio name in large white type on a crimson background, with an orange and burgundy 3D corridor shape and the tagline Software is the last mile
FIG. 01Airbag Studio builds the software that connects medical and IoT devices to the people who use them.

At a glance

Airbag Studio
Client
Airbag Studio
Sector
Medical device software
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Product
Apps and software for medical devices
Channels
Email and phone
Timeline
Over a year
Growth CabAirbag Studio
  • “Working with Growth Cab, I felt at ease with the team: always ready and available before, during and after the calls. The quality of the opportunities they generated exceeded my expectations.”
    Omar C., CEO, Airbag Studio
01 /The goal

Reach the device makers that need software built for medicine

Airbag Studio is a product design and software studio. It builds mobile apps, web dashboards and backends for medical and IoT devices. The software connects to the client’s own hardware over Bluetooth or Wi-Fi. The studio also supports the compliance path through launch.

The goal was to open conversations with medical device makers and healthcare providers. Airbag Studio had to stand out as a single partner for software that works with their devices and passes compliance.

We build software only for the medical sector, integrated with the devices and systems you already use.
Core message of the Airbag Studio outbound campaign
02 /The execution

One specialist partner for connected medical software

Growth Cab designed and executed a focused outbound campaign. It carried one promise: software built only for medicine, integrated with the devices a company already makes. Growth Cab’s BDRs ran the outreach by email and phone. The strategy stood on three pillars.

Step 01

  1. Device maker targeting

    The campaign engaged CEOs, founders, technical directors and R&D, product and software leaders. They worked at medical device makers, healthcare providers, pharmaceutical companies and health and wellness brands.

    1. Medical device makers
    2. Healthcare providers
    3. Pharmaceutical companies
    4. Health and wellness brands
    Orange Airbag Studio panel reading The app for your device? We build it and we stand behind it, compliance included, beside a red card icon
    FIG. 02Airbag Studio’s own pitch to device makers: the app for your device, built and backed, compliance included.
    OutputAfter the first weeks, the lists narrowed to device manufacturers, who need software for their own hardware.
Step 02

  1. Device integration and compliance

    The message focused on the problems generic agencies leave open. Every touchpoint reinforced one specialist partner for the whole project.

    • Unstable data transfer between device and app
    • Compliance requirements for medical software
    • Too many suppliers with no single owner
    Technological Proposal panel from Airbag Studio's SilverLine project: a white card titled Robust and secure architecture, listing BLE 5.1 connectivity with automatic retries and an offline buffer for continuity in case of disconnection
    FIG. 03SilverLine, an app for a medical device: BLE 5.1 with automatic retries and an offline buffer for dropped connections.
    Airbag Studio method block titled Testing and compliance: real-world testing and bug fixing, always included, and where needed the compliance path with MDR, AI Act and certification documentation, for a product that is safe, stable and certifiable
    FIG. 04Real-world testing is always part of the method and, where needed, so is the path from MDR to certification.
    OutputOne message at every touchpoint: one partner, from the device link to compliance.
Step 03

  1. Phased, low-risk work

    Growth Cab positioned Airbag Studio around validation before code. Buyers start with a free review of the idea. Then come analysis, interactive prototypes and modular development. They can stop after any phase.

    1. Free review
    2. Analysis
    3. Interactive prototypes
    4. Modular development
    Burgundy timeline panel titled Implementation, with four phases of an Airbag Studio project: analysis and documentation, app design and animated prototype, application development, then testing and store launch
    FIG. 05A real Airbag Studio project plan: analysis and prototype first, development next, store launch last.
    OutputBuyers could start small, with a free review, and stop after any phase.
03 /The results

70 meetings with medtech and healthcare decision-makers

The campaign dashboard tracks 70 meetings held in just over a year, 11 of them in a single month.

  • 0132of the 70 opportunities with CEOs, founders and C-level executives
  • 0266companies met, most of them small and mid-sized manufacturers
  • 0311opportunities in a single month
  • 04Conversations opened with medical device makers, healthcare providers and pharmaceutical companies
Meetings by Month bar chart from the Growth Cab campaign dashboard prepared for Airbag Studio, with a peak of 11 meetings in a single month
FIG. 06Meetings held by month, from the Growth Cab campaign dashboard for Airbag Studio.
04 /What stays

What Airbag Studio owns today

Who runs it todayRun by Growth Cab

What Airbag Studio owns

  1. 01A verified list of medical device makers and healthcare leaders, the market Airbag Studio sells to
  2. 02The email and phone scripts that opened 70 qualified opportunities
  3. 03Every opportunity and reply logged in its own CRM
  4. 04The written playbook to run the outbound again with its own team

Key takeaway

When the promise is narrow, the right buyers recognize themselves.

Airbag Studio offered one thing: software built only for medicine, integrated with the devices and systems a buyer already uses, with a free review as a low-risk first step. Narrowing the lists to device manufacturers put that offer in front of the companies it was made for.

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