Outbound playbooks, sales frameworks, and LinkedIn tactics
From the #1 GTM advisory in US & Europe.
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Field notes from 400+ B2B engagements. Tactical, opinionated, never recycled.
Claude vs ChatGPT for Business: Which to Pay For in 2026
Claude vs ChatGPT for business after GPT-6.1 Sol and Opus 5.5: seat prices, usage limits, agents, data rules and a two-week test to pick one for your team.
Sample Cold Email to Potential Client: 6 Templates + a Test
A sample cold email to a potential client, plus 6 templates by situation, the swap test we run before every send and the CAN-SPAM rules for B2B.
Catch-All Email: What It Is and Should You Send to It
A catch-all email accepts mail for any address on a domain, so verifiers cannot confirm it. What it means, how to verify it and when to send in cold email.
AI Cold Calling: What Works, What's Legal, What It Costs
AI cold calling explained: an AI voice that dials, or a human caller backed by AI. What US law requires, what it costs and the setup we use.
Cold Email Agency: Pricing, Red Flags, How to Choose
What a cold email agency does, what agencies publish on price, 8 questions to ask before you hire one, and the red flags that can cost you your domains.
Email Deliverability Best Practices for Cold Email: 2026 Checklist
Cold email deliverability in 2026: what Gmail, Yahoo and Outlook require, how bad data drives bounces, and a 10-point check to run before every send.
AGI Timeline: When Will AGI Happen? My Evidence-Based Answer
Nobody can name a reliable AGI date. Here is how I compare the 2026 claim, the 2028 research target and the capability evidence that would make a forecast useful.
Should AI Be Stopped or Slowed Down? My Six-Part Test
A practical framework for deciding when frontier AI training or deployment should slow, what evidence should trigger a pause and what must happen before work restarts.
ChatGPT Pro Subscription Pause: What Existing Users Should Do
OpenAI paused new ChatGPT Pro $200 subscriptions. Here is what changes for existing users, failed renewals, downgrades and teams that depend on Astra capacity.
AI Safety Concerns: How to Evaluate Claims From Frontier Labs
A practical six-step method for checking frontier AI safety claims against policies, evaluations, independent evidence, governance and explicit unknowns.
ChatGPT Image Editing: How to Edit Images Without Losing the Original
A practical six-step workflow for uploading, targeting, iterating and reviewing ChatGPT image edits while preserving faces, products, text and brand details.
How to Build B2B Lead Lists With AI
A practical workflow for turning a plain-English ICP into a verified B2B lead list with account filters, decision-maker rules, evidence fields and a quality gate before outreach.
How to Use Seedance 2.5: My 10-Minute Video Workflow
A practical Seedance 2.5 workflow for planning one clear shot, assigning references, directing timing and reviewing the result before spending another generation.
How to Read an AGI Benchmark Without Falling for the Headline
A simple five-question test for checking AGI claims, benchmark scores and human comparisons before you believe the headline or change your AI strategy.
Engineer CEO: Why Engineers Make Great CEOs and Where They Fail
Why engineers make great CEOs when technical judgment improves product decisions, plus the commercial, people and capital tests an engineering background cannot replace.
AI Data Center Power Constraints: The Real Bottleneck
AI data center power constraints explained: grid queues, site capacity, flexible demand and the evidence behind the claim that electricity can limit AI before chips do.
Claude Max Usage Limits: What 5x and 20x Mean
Claude Max usage limits explained: how five-hour sessions, weekly caps and shared usage change the real value of the 5x and 20x plans.
Lead Generation Database Companies: 8 Tested on 600 Leads
We ran the same 600 leads through 8 lead generation database companies and verified every email. Compare coverage, dead emails, mobile hits and cost.
Cold Email Personalization at Scale: Batch Quality and Controls
Apply consistent evidence checks across outreach batches, prevent duplicate actions, track review decisions and measure quality separately from outcomes.
Sales Process Automation: A Four-Step Workflow After Every Call
A practical guide on how to automate sales operations after each call: capture the facts, draft the follow-up, update the CRM and route exceptions while people own the relationship.
AI Model Evaluation: How to Test Models on the Work That Pays You
A practical guide on how to evaluate AI models with representative work, acceptance criteria, review time, latency and cost per usable result.
LLM Regression Testing Workflow: How to Catch Silent Quality Drops
A practical LLM regression testing workflow for catching silent quality drops across model, prompt, tool and provider changes before they reach customers.
AI Operating System for Business: One Front Door for Every Task
A founder's field guide to building an AI operating system for business: one front door, clearer delegation, explicit boundaries, reliable report-backs, and human control over irreversible work.
AI Tools for Small Business: The 15-Tool Stack I Actually Use
A field-tested way to build an AI tool stack for small business: assign one measurable job to each layer, test the handoffs, keep control of the data, and cut anything that adds more review than output.
SaaS Lead Generation Agency: Why Trust Wins When Software Gets Cheap
A founder's field guide to choosing a SaaS lead generation agency when AI has made tools easy to copy: inspect the operating system, require proof from a live pilot, and keep a named human accountable for pipeline.
Sales Tech Stack Consolidation: The 1,000-Lead Test Before You Cut
A founder's field test for sales tech stack consolidation: map every job, run a representative batch, measure data quality and handoffs, then cut subscriptions without breaking the workflow.
Demand Generation in B2B: Why a Swarm of Small Plays Beats One Big Push
A founder's honest take on demand generation in b2b: why real demand comes from a system of small plays compounded over quarters, the same way the best AI research gets made, and the three places the approach stops working.
Why Employees Leave (And Never Tell You the Real Reason)
A founder's honest take on why your best employees quit: the honesty gap between the grateful LinkedIn goodbye and the real reason people leave, why the exit interview is the worst place to find it, and where reading every exit as a failure goes wrong.
Can the AI Bubble Survive a Price War With China?
A founder's honest take on whether the AI bubble can survive a price war with China: why a bubble breaks on slowing revenue growth and never on weaker models, what Kimi K3 actually threatens, and where the doom version of the argument falls apart.
Outsourced Lead Generation Companies: Ownership and Handover
Evaluate an outsourced lead generation arrangement through access, campaign evidence, responsibilities and a usable handover before choosing a provider.
B2B Appointment Setting: Build the System Before You Hand It Off
A founder's honest take on appointment generation in b2b: why I built the meeting engine in-house before handing it to a specialist, the fit-first rule that kills junk calls, and where the motion stops working.
Lead Generation for SaaS: The Best Product Rarely Wins the Pipeline
A founder's honest take on lead generation for saas companies: why the best product rarely wins, the distribution engine that actually compounds, and where the tactics stop working.
Transfer a Founder Sales Playbook: A Practical Process
Turn founder sales decisions into a usable playbook with evidence, worked examples, ownership and a tested handover.
Viral LinkedIn Posts: Select Examples and Extract the Structure
Study relevant LinkedIn posts against their context and author baseline, record structural hypotheses and turn the research into an original writing brief.
AI Delegation: Hand Tasks to AI Agents Without Being at Your Desk
A founder's honest take on how to delegate tasks to ai agents by voice: why the model you talk to is never the one doing the work, the setup that lets you start three jobs at once, and where it still falls apart.
How to Build an AI GTM Tech Stack That Survives a Model Change
A founder's honest take on how to build an ai gtm stack: why the model is the most replaceable layer, the three layers that actually hold your value, and where keeping it all portable still costs you.
AI Agent Orchestration: How to Manage Multiple AI Agents
Coordinate concurrent agents with task ownership, dependencies, shared-resource rules, recovery checks and one evidence-based completion report.
AI Agents vs Prompts: Differences, Examples and 8 Rules
Compare AI agents, prompts and workflows with practical examples. Choose the right approach and adapt eight operating rules for reliable business tasks.
AI for Sales Prospecting: Cheap per Credit, Expensive per Meeting
A founder's honest take on ai sales prospecting: why the cheapest tool per credit rarely produces the cheapest meeting, the total-cost math I learned testing AI models, and where the automation still needs a human.
Lead Enrichment Tools and What Changes When the Data Is Right
A founder's honest take on b2b data enrichment tools: why most teams pay for rows nobody will ever work, the order that makes enrichment worth its cost, and where the spend stops paying for itself.
Founder Led Growth: What Ten Years of Compounding Actually Looks Like
A founder's honest take on founder led growth: why the ten-year timeline everyone shares hides the boring mechanic that makes it work, and where the compounding quietly breaks.
AI Prospecting Tools: The Agent That Refills a Campaign Before It Runs Dry
A founder's honest take on ai prospecting tools: why outbound campaigns starve without anyone noticing, how an agent that tops up its own lead list works inside real client workflows, and where it still needs a human.
Claude for Sales: Record a Task Once and It Runs Itself Forever
A founder's honest take on claude for sales: the new record-a-skill feature that turns one screen recording into a workflow that runs without you, and the two places it still needs a human on the send.
Sales Triggers: The Timing Signal That Does the Persuasion for You
A founder's honest take on sales trigger events: why a new CEO is the highest-intent window you are ignoring, the four-filter search I run to find them, and where timing-based prospecting still breaks.
AI Sales Automation: 8 Workflows and How to Pick the First One
Compare eight sales and back-office workflows by input readiness, review effort and failure cost, then choose a bounded first implementation.
How to Generate B2B Leads From LinkedIn: Records, Routing and Checks
Design the operational layer for LinkedIn engagement: deduplicate records, route work, review messages and verify outcomes before retrying.
AI Sales Agent: Why the Ones That Work Run on Loops
A founder's honest take on the AI sales agent: why most of them are just prompts on a schedule, the four-part loop that makes a few of them actually work, and where the automation still breaks.
Cold Email AI: Review and Improve One Outreach Draft
Use an evidence brief to draft a relevant email, separate facts from assumptions, improve the ask and reject unsupported personalization.
LinkedIn B2B Lead Generation: Build a Buyer-to-Conversation System
Plan a LinkedIn lead generation system around your buyer, useful content, qualified conversations and a measurable handoff to sales.
B2B Lead Generation Strategies That Actually Fill a Pipeline in 2026
A founder's honest breakdown of the B2B lead generation strategies that still work in 2026, starting from the boring layer everyone skips: verified decision-maker data.
AI SDR: Define Responsibilities, Permissions and Handoffs
Decide what an AI SDR should research, draft and track, what people must approve, and when a live conversation needs a human owner.
Best AI Sales Tools: 5 Workflows That Replace Most of Your GTM Stack
A founder's honest breakdown of how AI for sales actually earns its keep: five research and prep workflows I run before every call, and the two places the automation still falls apart.
Founder-Led Sales: How to Control the Call From the First Minute
A founder-led sales playbook for controlling the call from minute one: three moves I use inside Growth Cab to hold the frame without turning into a scripted closer, and where the approach stops working.
Your Data Moat Is the One Advantage AI Cannot Copy
AI made software cheap to copy and features easy to clone. A founder's case for the one advantage that still compounds: a data moat built from what only your team can know.
AI Agents for Small Business: Set the Goal Before You Open a Tool
The models stopped being the bottleneck this year. An honest look at why most teams still get mediocre output from AI agents, and the fix that costs nothing.
Sales Discovery Questions Work Better When You Answer Them First
Six questions to answer about your own offer before any discovery call, from a founder who lives inside B2B sales conversations every day.
Claude vs Perplexity for Sales: Research and Workflows
Compare Perplexity and Claude for prospect research, writing and sales workflows. A practical guide to evidence, costs and a repeatable evaluation.
Outbound Sales Strategy: Align It With How Companies Actually Sell
A critical filter most founders overlook in outbound sales.
Why Manual Outreach Still Matters for Founders
Personalized email outreach remains essential, even with advanced AI.
Qualify LinkedIn Engagement Before Moving to a Sales Call
Assess company fit, role and the meaning of an interaction. Assign one owner and move to a call only when there is a relevant problem to discuss.
LinkedIn Impressions: Cadence, Relationships and Measurement
Plan a sustainable LinkedIn publishing cadence, participate in relevant conversations and review reach alongside audience quality without promised impression targets.
Escape the Busyness Trap: Delegate Outcomes, Measure Output Over Hours
How founders escape the busyness trap: find the work that does not need you, delegate whole outcomes and measure the team on output over hours.
How to Close a Deal Without Sounding Salesy: The 6-Step Playbook
A six-step process for closing deals without sounding salesy.
How to Write a LinkedIn Post: Edit One Idea Into a Clear Draft
Build and review one LinkedIn post with a specific idea, supporting evidence, a useful opening and an honest next step.
