Lusha costs $0 on Free, $49.90 a month on Starter, $69.90 on Pro and $399.90 on Premium. Yearly billing takes 25% off. A phone number costs 5 credits, so on base plan credits each phone costs 44 to 62 cents. On Prospeo, the tool we use, a verified mobile costs 12 to 25 cents.
Disclosure first: Prospeo is a Growth Cab partner and client, and links to Prospeo on this page earn us a commission. Lusha pays us nothing. Today I posted on LinkedIn how we booked 45 meetings in 38 days for one client, all by phone, with mobiles from Prospeo. The first question in my inbox was the obvious one: what does Lusha cost for the same job? Every Lusha price below comes from Lusha's pricing page, read on October 23, 2026.
- Free, $0: 40 credits a month, enough for 8 phone numbers.
- Starter, $49.90 a month: 400 credits, 1 seat, bulk enrichment.
- Pro, $69.90 a month: 600 credits, 2 seats, the API and CSV enrichment.
- Premium, $399.90 a month: 3,400 credits, 5 seats, team credit allocation.
- A phone costs 5 credits and an email 1. A lookup that finds nothing is free.
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“45 meetings in 38 days for one client. All by phone.”
Lusha Pricing in 2026: What Does Each Plan Cost?
Lusha has four public plans and a custom Scale plan. Each price covers the seats the plan includes: 1 on Starter, 2 on Pro, 5 on Premium. Yearly billing is 25% cheaper and gives you all twelve months of credits on day one. The table is Lusha's own grid, read on October 23, 2026.
| Plan | Monthly billing | Yearly billing, per month | Yearly total | Credits a month | Seats included |
|---|---|---|---|---|---|
| Free | $0 | Not available | Not available | 40 | 1 |
| Starter | $49.90 | $37.45 | $449.10 | 400 (4,800 a year) | 1 |
| Pro | $69.90 | $52.45 | $629.10 | 600 (7,200 a year) | 2 |
| Premium | $399.90 | $299.95 | $3,599.10 | 3,400 (40,800 a year) | 5 |
| Scale | Custom | Custom | Custom | Custom | Custom |
The plan is only the floor. Pro and Premium have a credit slider on the pricing page. Pro goes from 600 credits for $69.90 up to 3,200 credits for $362.40 a month, at $22.50 for every extra 200 credits. Premium goes from 3,400 credits up to 10,000 for $977.40 a month. Above that, Scale is quoted by sales and promises 50% or more off the price per credit.
How Do Lusha Credits Work?
One credit reveals a verified email. Five credits reveal a phone number. Searching and filtering in the app and the extension are free. A lookup that finds nothing is free, and so is opening a contact you already revealed, even weeks later. You pay for each type of data you reveal, so an email and a phone on the same person cost 6 credits.
| Action | Credits |
|---|---|
| Reveal a verified email | 1 |
| Reveal a phone number | 5 |
| Waterfall: phone found in an extra source (Pro and above) | 8 |
| Waterfall: email found in an extra source (Pro and above) | 2 |
| API or MCP call returning 1 to 25 results | 1 |
| Export to CSV, 1 to 25 results | 1 |
| Search, filters, and a lookup that finds nothing | 0 |
| Viewing a contact you already revealed | 0 |
Two renewal rules matter. On monthly Pro and Premium, unused credits roll over up to twice your monthly allowance, so a Pro account can hold 1,200 at most. The pricing grid shows no rollover on Starter, while Lusha's FAQ says all monthly plans roll over. Ask Lusha before you count on it.
On yearly plans, all credits arrive upfront and expire at the end of the year, even if you renew. Lusha also says it does not refund a reveal when the data turns out incomplete.
Lusha now plugs into Claude and ChatGPT through its connector and MCP server, on every plan including Free. Reveals cost the same 1 and 5 credits as in the app. Each search call costs 1 credit for up to 25 results. There is no separate AI bill.
What Does a Lusha Phone Number Really Cost?
On base plan credits, a Lusha phone number costs between 44 and 62 cents. Starter on monthly billing is the most expensive at 62 cents. Pro and Premium on yearly billing are the cheapest base plans at 44 cents. Premium yearly with the slider at its top goes down to about 40 cents. These are my calculations from Lusha's list prices, and they assume you spend every credit you pay for.
| Plan and billing | Price per credit | Per phone number | Phones a month if you only reveal phones |
|---|---|---|---|
| Free | $0 | $0 | 8 |
| Starter, monthly | $0.125 | $0.62 | 80 |
| Starter, yearly | $0.094 | $0.47 | 80 |
| Pro, monthly | $0.117 | $0.58 | 120 |
| Pro, yearly | $0.087 | $0.44 | 120 |
| Premium, monthly | $0.118 | $0.59 | 680 |
| Premium, yearly | $0.088 | $0.44 | 680 |
| Waterfall phone on Pro, monthly (8 credits) | $0.117 | $0.93 | 75 |
The last row is the trap. Waterfall checks extra sources when Lusha has no phone, which raises coverage. Each phone it finds costs 8 credits, so on Pro a waterfall phone costs 93 cents. You pay nothing when it finds nothing, but the numbers it does find cost 60% more than a normal reveal.
The other trap is volume. Starter gives one rep 80 phone numbers a month. A full-time caller can dial that many in a few days. So a calling team ends up on Pro with the slider or on Premium, and that is where the monthly bill climbs.
Lusha vs Prospeo: Which Finds Mobiles Cheaper?
Prospeo finds a mobile for about a quarter to two fifths of Lusha's price per phone. A Prospeo mobile costs 10 credits. Its plans start at 2,000 credits for $49 a user a month, so a mobile costs 12 to 25 cents on plan credits. On coverage the two were close in our own test: Prospeo found mobiles for 35 of 50 leads, Lusha for 33.
| Lusha | Prospeo | |
|---|---|---|
| Entry paid plan | Starter, $49.90 a month, 400 credits | Starter, $49 per user a month, 2,000 credits |
| Credits per phone or mobile | 5 (8 through Waterfall) | 10, work email included |
| Phones or mobiles on the entry paid plan | 80 a month | 200 a month |
| Cost per phone or mobile on plan credits | $0.44 to $0.62 | $0.12 to $0.25 |
| Free plan | 40 credits, 8 phones | 100 credits, 10 mobiles |
| Mobiles found, 50-lead sample | 33 (66%) | 35 (70%) |
| Dead emails marked valid, 600 leads | 49 of 388 | 1 of 395 |
| Unused credits | Up to 2x on monthly Pro and Premium; Starter unclear (grid says no, FAQ says yes) | Pricing page says they roll over, help center says they expire |
| Charged when nothing is found | No | No |
Here is what 1,000 phone numbers a month cost at list price. On Lusha that is 5,000 credits, which means Premium with the slider at $549.90 a month, or $420 a month paid yearly ($5,039.10 upfront). On Prospeo it is 10,000 credits, which two Growth seats cover for $198 a month. Lusha's bill includes 5 seats, so a large team narrows the gap. A two-person calling team does not.
Prospeo sponsored that benchmark and I partner with the company. Read the method and the raw counts in lead generation database companies tested on 600 leads before you trust the ranking.
Prospeo's own plans and credit rules are in my Prospeo pricing guide.
Lusha still wins on some things. Its Chrome extension works on LinkedIn, CRMs, Gmail and Google Calendar. On monthly Pro and Premium, unused credits roll over up to twice the allowance. Premium bundles 5 seats with team credit allocation, which suits a sales floor that wants one bill and per-rep budgets.
How We Booked 45 Meetings by Phone in 38 Days
The play from my post, plus the step we run after it, works with any data tool. Our client sells IT services. Their buyers are IT managers and CTOs in Europe. Finding a CTO's name is easy. Finding the mobile is the hard part, because most lists come back with a work email and an empty phone column.
- Search by role: IT Manager, ICT Manager, CTO. Add the region and company size.
- Pull mobiles and work emails from that same search, so every row is ready to dial.
- Run the misses through a second provider. Across all our lists, Prospeo alone finds 56% of the mobiles and 69% of the work emails we end up with.
- Hand the list to your BDRs and let them dial for weeks. Ours dialed for 38 days.
- Count meetings booked and meetings held. We booked 45, and 19 were already held when I wrote the post.
Step three is why the price per mobile matters so much. If no single provider finds every mobile, you pay twice: once for the first pass and once for the waterfall. The cheaper the first pass, the more budget you keep for the hard rows.
Calling at scale raises its own questions, from consent to whether AI should make the dials. I cover them in AI cold calling: what works, what's legal, what it costs.
Can You Cancel Lusha Anytime?
Yes. Lusha's pricing page says you can cancel at any time from your account settings. The cancellation takes effect at the end of your plan cycle, and your credits stay usable until then. Plans renew automatically, monthly or yearly, so put the renewal date in your calendar if you only want one cycle.
- Upgrades apply immediately.
- You can add credits at any time from your account settings.
- More seats or features means moving to a higher plan.
- On yearly billing, the credits you have not used reset at the end of the cycle.
Is Lusha Free?
Yes. Lusha has a free plan with 40 credits a month, 1 seat and no credit card. That buys 8 phone numbers, or 40 emails, or a mix. The free plan includes verified emails and phones, basic and advanced filters and automated email sequences. It is enough to check Lusha on ten people you already know. It is too small to run a calling campaign.
Is Lusha Worth the Price?
Lusha is worth it when your team lives in its Chrome extension and reveals phones one at a time from LinkedIn or the CRM. It is expensive when you need phones in bulk: at 40 to 62 cents a number, a calling list costs two to four times what it costs on Prospeo. In our 600-lead test it also marked 49 dead emails as valid, so verify its emails before you send.
Which Lusha Plan Should You Choose?
Pick by how many phones your team reveals each month, then check the cost per phone against one other provider. A full-time caller outgrows Starter fast.
| Your situation | Plan | Why |
|---|---|---|
| Founder checking data quality | Free | 8 phones a month is a test, and a test is all you need. |
| One rep, mostly emails | Starter | 400 credits and bulk enrichment. Phones run out fast. |
| Two reps, steady calling | Pro plus the slider | 2 seats, the API, Waterfall, and up to 3,200 credits a month. |
| Sales floor with 5 or more callers | Premium | 5 seats, credit allocation per rep, up to 10,000 credits a month. |
| Large team buying in bulk | Scale | Custom seats and credits, 50% or more off the price per credit. |
My rule: if your team mainly needs mobiles, compare cost per found mobile before you compare plans. 1,000 new phone numbers a month need 5,000 Lusha credits. That is Premium with the slider at $549.90, about 55 cents a phone, before anyone picks up. Put that number next to any alternative.
Want the whole engine run for you instead? Our B2B lead generation service builds the lists, finds the mobiles and books the meetings.
Frequently asked questions
How much does Lusha cost per month?
Lusha costs $0 on Free, $49.90 a month on Starter, $69.90 on Pro and $399.90 on Premium with monthly billing. Yearly billing takes 25% off: $37.45, $52.45 and $299.95 a month, paid upfront as $449.10, $629.10 and $3,599.10. Scale is a custom plan quoted by Lusha's sales team.
How many credits does a phone number cost on Lusha?
A phone number costs 5 credits on Lusha and an email costs 1. If Lusha has no phone and its Waterfall finds one in an extra source, that phone costs 8 credits. Searches, lookups that find nothing and contacts you already revealed cost nothing.
Do Lusha credits roll over?
On monthly Pro and Premium, yes: unused credits roll over up to twice your monthly allowance, so 600 monthly credits can grow to 1,200. The pricing grid shows no rollover on Starter, while Lusha's FAQ says all monthly plans roll over. Ask Lusha before you count on it. On yearly plans, all credits arrive upfront and expire at the end of the year, even if you renew.
Is Lusha better than Apollo?
It depends on what you buy. In Growth Cab's 600-lead benchmark, Apollo found more verified emails, 408 against Lusha's 339, and both found mobiles for about two thirds of a 50-lead sample. Lusha marked 49 dead emails as valid, Apollo 24. Test both on your own list before you sign.
Is Lusha GDPR compliant?
Lusha lists GDPR, CCPA, SOC 2 and ISO 27701 in the compliance section of its pricing page. The vendor's compliance does not cover your own use. If you call prospects in Europe, you still need a lawful basis and an opt-out for every person you contact.
Disclosure: Prospeo is a Growth Cab partner and client, and links to Prospeo on this page earn us a commission. Lusha has no relationship with us. The prices come from the public pages of both vendors. The cost calculations and the recommendations are mine.
Sources
Lusha, Pricing, plans, yearly and monthly prices, credit slider, seats and credit costs, read October 23, 2026.
Lusha, How Lusha credits work: in Workspace, API and MCP, updated October 16, 2026, read October 23, 2026.
Prospeo, Pricing, plans, credits per mobile and FAQ, read October 23, 2026.
Prospeo Help Center, How Prospeo credits work, credits per action and charge only on a valid result, updated June 4, 2026, read October 23, 2026. Prospeo's pricing page now says unused credits roll over.
Growth Cab, Lead generation database companies tested on 600 leads, benchmark dated August 3, 2026.
Federico Donatone, 45 meetings in 38 days for one client. All by phone., LinkedIn, October 23, 2026.
