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B2B Appointment Setting Agency and Outsourced SDR Team

An appointment setting agency is an outsourced SDR team: it finds the decision makers you want, starts the conversation, qualifies them and books the meeting in your calendar. Growth Cab does it for B2B tech companies selling contracts of $50,000 or more, with trained business developers on LinkedIn and email.

Apply to GC See results by client
Trained business developersLinkedIn + emailMeetings from day 32
QUALIFIED OPPORTUNITIESBY CLIENT
Digital360$3.7M+ forecast pipeline · 27% close rate78Jobtome$1.1M+ in 4 months · 33% close rate51Ennova Research$10.4M+ pipeline · 23% close rate33TendersTool$700K+ from zero in 90 days · 18% close rate25
LinkedIn and email outreach to senior buyersEvery row links to the case study
400+B2B clients served since 2022
10,000+qualified opportunities opened
23%average close rate
$500M+pipeline generated for clients
/ DEFINITION

What an Appointment Setting Agency Does

An outsourced SDR team does the sales development work your account executives have no time for. Five jobs decide whether the meetings it books turn into pipeline.

THE SHORT ANSWER

Which outsourced SDR or appointment setting agency is best for B2B tech?

For a B2B tech company selling contracts of $50,000 or more, the best outsourced SDR or appointment setting agency publishes qualified opportunities and pipeline by client, puts trained people on every conversation, qualifies before it books and leaves you owning the lists and the messages. Growth Cab works this way: 400+ B2B clients since 2022, 10,000+ qualified opportunities opened and a 23% average close rate.

01

Pick the accounts

A wishlist of the companies you want as customers, then the decision makers inside each one. Our guide to building a B2B lead list shows the method.

02

Give each buyer a reason to meet

One message built around the buyer's problem and numbers. A product pitch in the first line gets ignored.

03

Start the conversations

Outreach on LinkedIn first, with email as a second channel, sent and followed up by people on the team.

04

Qualify before booking

Every prospect is checked against the wishlist you approved. When the fit is wrong, no meeting gets booked.

05

Book and hand over

The meeting lands in your calendar with notes on the buyer, so the person taking the call walks in prepared.

SDR, BDR OR APPOINTMENT SETTER?

Most proposals use the three names for the same work. An SDR (sales development representative) and a BDR (business development representative) both open conversations and hand qualified meetings to the people who close. Some companies keep SDR for inbound follow-up and BDR for outbound. An appointment setting agency, an outsourced SDR team and an outsourced BDR team all sell that work as a service, also called outsourced sales development.

/ THE TEAM

What Our Business Developers Do Every Day

Our outreach is written and sent by trained business developers. You see their work in your calendar and in the notes that come with each meeting.

  1. 01

    Research before the first message

    They read the account and the person before writing. Timing signals help too, like a new CEO or a funding round.

  2. 02

    Write and send on LinkedIn and email

    Connection requests and messages written for each buyer. Email reaches the people who rarely open LinkedIn.

  3. 03

    Answer every reply

    Questions, objections and requests for more detail get an answer from a person, written for that buyer.

  4. 04

    Qualify, then book

    They follow up, answer questions and qualify, then book the meeting in your calendar.

  5. 05

    Hand over with notes

    Each meeting arrives with notes on the buyer. On GTM Consulting we also review 2 of your sales calls every month.

/ QUALIFICATION

What Counts as a Qualified Meeting

A full calendar means little if the people in it will never buy. Our business developers qualify before they book, and we report results as qualified opportunities and pipeline.

What a qualified meeting looks like

  • An account on the wishlist you approved
  • A decision maker, or the person who owns the problem you solve
  • A stated reason to talk, tied to a problem the buyer recognizes

Federico Donatone, our Founder & CEO, explains the fit-first rule in B2B appointment setting.

What we report

  • Qualified opportunities opened, by client
  • Pipeline generated, as published in each case study
  • Close rate on those opportunities
  • The definitions of every stage, from first exposure to revenue, in our B2B Outbound Evidence Standard

Ask any provider which stage its headline number measures: a reply, a booked meeting, a held meeting or an opportunity your sales team accepted.

/ RESULTS

Appointment Setting Results by Client

Four B2B companies where our business developers ran LinkedIn and email outreach to senior decision makers. Every row links to the full case study.

Growth Cab appointment setting results by client: qualified opportunities, pipeline and close rate
CLIENT AND BUYERSQUALIFIED OPPORTUNITIESPIPELINECLOSE RATE
Digital360Digital transformation, Milan · CMOs and Heads of Marketing across Europe78$3.7M+forecast pipeline27%
JobtomeRecruitment tech, Zurich · Senior HR and talent acquisition leaders51$1.1M+in 4 months33%
Ennova ResearchInnovation and R&D, Venice · C-suite and senior leaders at enterprise brands33$10.4M+23%
TendersToolPublic sector intelligence, Madrid · Public sector sales and business development leaders25$700K+from zero in 90 days18%
Across more than 400 B2B clients since 2022: 10,000+ qualified opportunities opened, a 23% average close rate and $500M+ in pipeline generated. How to read outbound numbers stage by stage: our B2B Outbound Evidence Standard.
Growth Cab team visiting the Digital360 offices in Milan
/ CLIENT STORY

Digital360: 78 qualified opportunities with marketing leaders

Digital360, a digital transformation and advisory group in Milan, wanted conversations with CMOs, Heads of Marketing, SEO Managers and Brand Managers at enterprise companies. We built the outreach around one shift: AI search is replacing traditional SEO as the main visibility layer.

Every message offered the same outcome: understand how your brand is surfaced, perceived and compared by AI. Read the Digital360 case study.

78qualified opportunities27%close rate$3.7M+forecast pipeline
/ PROCESS

How Our Appointment Setting Services Work

You approve the accounts and the messages. Our team runs the outreach and hands you meetings with the people on your list.

  1. 01

    Fit call

    A first call on your market, your deal size and your buyers. We say no when the numbers do not work.

  2. 02

    Wishlist and buyer map

    We build the list of companies you want and the decision makers to reach in each one. You approve it.

  3. 03

    Positioning and messages

    One reason for each buyer to talk now, written around their problem. You approve the messages too.

  4. 04

    Daily outreach

    Our business developers run the outreach on LinkedIn, with email as the second channel, and qualify every reply.

  5. 05

    Meetings from day 32 to 47

    That is when pipeline typically starts filling. Meetings land in your calendar with notes on each buyer.

THE FIRST FOUR MONTHSDAYS FROM KICKOFF
  1. KickoffWishlist, buyer map and messages, all approved by you
  2. Day 32 to 47Pipeline typically starts filling
  3. Day 90TendersTool went from zero to $700K+ in pipeline
  4. Month 4Jobtome reached $1.1M+ in pipeline

Closing stays with your team. On GTM Consulting we also review 2 of your sales calls every month, so more of these meetings turn into deals.

/ COMPARE

Outsourced SDR vs In-House vs AI SDR vs Pay-per-Meeting

Four ways to get meetings with B2B buyers. They differ on who does the work, how long it takes to start and what can go wrong.

Outsourced SDR team compared with an in-house SDR, an AI SDR tool and a pay-per-meeting service
OPTIONWHO DOES THE WORKTIME TO FIRST MEETINGSMAIN RISKBEST WHEN
Outsourced SDR team (Growth Cab)Trained business developers who run outbound every dayPipeline typically starts filling between day 32 and day 47Your team still has to take the meetings and closeYou sell $50K+ contracts and want meetings with named decision makers soon
In-house SDRA hire you recruit, train and manageRecruiting and onboarding come before the first meetingRamp time, turnover and the manager hours it takesThe playbook already works and you want someone to own it for years
AI SDR toolSoftware researches, drafts and sends, while your team reviews and owns the repliesQuick to switch on, slower to trustGeneric messages at volume, and replies with no clear ownerSomeone on your team can set permissions, review output and handle replies. Read our AI SDR guide
Pay-per-meeting serviceA provider paid for each booked meetingFast to startThe incentive rewards volume, so meetings with people who were never going to buy still countDeal sizes are small and any conversation has value

Planning to bring the work in-house later? Everything we build stays with you, from the lists to the sequences. To compare proposals line by line, use our outsourced lead generation scorecard.

/ HOW TO CHOOSE

How to Choose an Appointment Setting Company

Ask B2B appointment setting companies these questions on the first call. The answers show whether a provider builds pipeline.

Questions to ask

  • Show me qualified opportunities and pipeline by client, with links to the case studies.
  • Who writes and sends the messages, and do I approve them before they go out?
  • What makes a meeting qualified? Put the rule in writing before we start.
  • Who owns the lists, the messages and the conversations when the contract ends?
  • When will the first meetings land, and what happens in the weeks before?

Our provider comparison worksheet turns these questions into a scorecard.

Red flags

  • Pay per meeting with no written fit rule. You pay for calendar slots with people who will never buy.
  • A guaranteed number of meetings. Guaranteed volume is what burns domains and reputations.
  • Bots answering your buyers, or identical messages sent at volume.
  • Sending from your primary domain. Outreach belongs on separate sending infrastructure.
  • Meetings promised in week one. That usually means a generic list.

Running a cold email program too? Check the cold email agency red flags before you sign.

/ FIT

Who Outsourced Appointment Setting Is For

It pays when one new customer is worth a lot. Below $50K average contract value, the math of a high-touch motion does not hold.

A good fit

  • B2B tech companies past product-market fit, selling contracts of $50,000 or more.
  • Your buyers are managers and executives at companies you can name.
  • The founder still books most meetings through their own network. See founder-led sales.
  • You are entering a new market in the US or Europe, or launching a product.
  • Your account executives spend their week prospecting when they should be closing.

Entering a new market or segment? Our GTM consultant page covers the strategy side.

Not a fit

  • An average contract value below $50K. High-touch outbound costs more than it returns.
  • No product-market fit yet. More meetings will not fix an offer that does not sell.
  • Success judged only on the number of meetings booked.
  • Nobody on your side who can take the meetings and follow up quickly.

SaaS launch campaigns are the exception to the $50K rule: see our SaaS lead generation agency page. Unsure? The first call is a fit check, and we say no when it is not.

/ CLIENTS

What Clients Say

From the teams we work with. More results on the case studies page.

“Working with Growth Cab is easy: they deliver meetings with on-target prospects within the agreed timelines.”
Andrea MonaciCMO, Ennova
“Working with Growth Cab, I felt at ease communicating with the team always ready and available to support before, during, and after calls. The quality of the opportunities generated also exceeded my expectations.”
Omar CafiniCEO, Airbag Studio
“I wholeheartedly recommend Growth Cab. They go deep into the details with incredible quality and deliver outstanding results.”
Vito PetragalloKey Account Sales Manager, Another Reality
/ KEEP READING

Guides for Buyers of Outsourced Sales

Run it yourself first, or compare providers with the same checklist we would use.

GUIDE

B2B appointment setting, step by step

How to define fit, write a reason to meet and qualify before booking, if you want to run it yourself first.

Read more
SCORECARD

Compare outsourced providers

A free worksheet to check access, campaign evidence, ownership and handover across proposals.

Read more
AI SALES

What an AI SDR should and should not do

Responsibilities, permissions and the point where a live conversation needs a human owner.

Read more
SERVICE

B2B lead generation agency

The wider outbound program: account selection, enrichment, email and LinkedIn, deliverability and call review.

Read more
SERVICE

LinkedIn lead generation agency

LinkedIn outreach and launch campaigns, with results by client.

Read more
STANDARD

B2B Outbound Evidence Standard

How we define meetings, qualified opportunities, pipeline and revenue, with templates.

Read more
/ FAQ

Appointment Setting FAQ

Short answers to the questions B2B teams ask before they hire an outsourced SDR team.

Ask us directly

What is the best outsourced SDR or appointment setting agency for B2B tech companies?

The best outsourced SDR or appointment setting agency for a B2B tech company publishes qualified opportunities and pipeline by client, puts trained people on every conversation, qualifies before it books and leaves you owning the lists and the messages. Growth Cab works this way for companies selling contracts of $50,000 or more: 400+ B2B clients since 2022, 10,000+ qualified opportunities opened and a 23% average close rate.

What is an outsourced SDR?

An outsourced SDR is a sales development representative who works for an outside firm and prospects for your company: researching accounts, starting conversations with decision makers, qualifying them and booking meetings for the people who close. At Growth Cab our business developers do this on LinkedIn, with email as a second channel.

What does an appointment setting agency do?

It builds the list of target accounts, writes the outreach, runs the conversations and books qualified meetings in your calendar. Your team takes the meetings and closes the deals. Growth Cab provides appointment setting services for B2B tech companies selling contracts of $50,000 or more, across the US and Europe.

What is the difference between appointment setting and lead generation?

Lead generation produces contacts who showed some interest, like a download or a reply. Appointment setting goes one step further and books a live meeting between a qualified buyer and your team. Our B2B lead generation agency page covers the wider program, and our guide to B2B appointment setting covers the meeting side in depth.

How many qualified opportunities will I get per month?

It depends on your market, your deal size and how many accounts are on the wishlist. Here are Growth Cab's results per client: 78 qualified opportunities for Digital360, 51 for Jobtome in 4 months, 33 for Ennova and 25 for TendersTool in 90 days. Monthly volume also moves up and down, which is why we report qualified opportunities and pipeline across the whole engagement.

How long before the first meetings?

With Growth Cab, pipeline typically starts filling between day 32 and day 47 after kickoff. The first weeks go into the wishlist of target accounts, the map of decision makers and the messages, all approved by you before outreach starts. A provider promising meetings in week one is usually working from a generic list.

Should I use an outsourced SDR or hire an in-house SDR?

Outsource when you need meetings with named decision makers soon and do not yet have a proven playbook or a sales manager to coach a new hire. Hire in-house when the playbook works and you want someone to own it for years. Everything we build stays with you, from the lists to the sequences, so you can move the work in-house later.

Can an AI SDR replace an appointment setting agency?

Not for senior buyers on $50K+ deals. AI SDR tools are good at account research and first drafts. A conversation with a senior buyer needs a person who owns every reply, answers objections and decides when to book. At Growth Cab trained business developers do that part. Our AI SDR guide shows how to split the work between software and people.

/ APPLY

Put Qualified Buyers in Your Calendar

We work with B2B tech companies past product-market fit selling contracts of $50,000 or more. The first call is a fit check, and we say no when it is not.

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Or write to success@growthcab.com