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Case studyGrowth Cab × Syneto

32 qualified opportunities in 3 months with IT and security leaders for Syneto

Growth Cab ran two parallel campaigns for Syneto and its cybersecurity company Orizon. Both opened conversations with the IT managers and CISOs who keep systems running.

The pipelinePipeline flow
IT resilience and securityFor IT managers and CISOs Client
  1. 01Target
  2. 02Engage
  3. 03Meet
32 opportunities at 31 companiesThree months of outbound
  • 32 Qualified opportunities with IT and security leaders
  • 31 Companies met
  • 18 Opportunities in a single month
Syneto HYPER Edge tower and three stacked HYPER Core rack appliances with magenta Syneto logos on their front panels
FIG. 01Syneto’s hyperconverged platform runs on its HYPER Core and HYPER Edge appliances.

At a glance

Syneto
Client
Syneto
Sector
IT Infrastructure & Cybersecurity
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Headcount
51 to 200 employees
Product
IT resilience and managed security
Channels
Phone and email
Timeline
Three months
Growth CabSyneto
01 /The goal

Reach the IT leaders who answer for downtime and security

One Syneto system combines virtualization, storage, data protection and disaster recovery. Orizon adds managed security, with 24/7 monitoring, detection and response.

The goal was clear. Open conversations with IT managers and security leaders. Position Syneto and Orizon as the way to restart fast after an attack and keep threats under continuous watch.

Being hit by ransomware is a question of when, not if. How many minutes would your company need to restart?
Core message of the Syneto outbound campaign
02 /The execution

Two campaigns, one question: how fast can you recover?

Growth Cab designed and executed a focused outbound campaign in two parallel tracks. One was for Syneto’s infrastructure, one for Orizon’s managed security. Both were built on the same question: how ready is the company for an attack? The strategy had three pillars.

Step 01

  1. IT and security targeting

    Each track had its own audience. Both went after the people who answer for downtime and security.

    • Syneto track: IT managers at manufacturing companies
    • Orizon track: IT managers and CISOs
    • Orizon accounts: organizations facing new security rules such as NIS2
    Orizon Oversight page with the headline Security Operations Without the SOC Team next to a dark SOC Operations Center panel showing alert counts, a 24-hour threat chart and a live detection feed
    FIG. 02Orizon Oversight, the managed security behind the Orizon track, with 24/7 monitoring and NIS2 incident reporting.
    Output25 meetings with IT managers and 6 with CISOs and security leaders.
Step 02

  1. Ransomware recovery and continuous monitoring

    The message focused on two problems IT teams live with.

    • Backups that ransomware attacks first, with restore times nobody can predict
    • Security tools that spot an attack only once it is running, without continuous monitoring
    Five ransomware attack stages in red, from phishing email to backup wipe, each blocked by a green Syneto defense such as logical air-gap and immutable recovery points
    FIG. 03Syneto answers each stage of a ransomware attack, from the phishing email to the backup wipe, with its own layer of protection.
    OutputBoth tracks put the same restart question on every call and email.
Step 03

  1. A free risk report as the meeting offer

    Growth Cab’s BDRs ran the outreach by phone and email. The meeting offer was a free report on the prospect’s own risk.

    • Covering the prospect’s IT risk and compliance gaps
    • Delivered as a readiness plan
    Orizon RECON Essentials scan result titled Inside a Scan Result, with a risk score gauge and four colored counters above tiles counting subdomains, IPs, technologies and open ports
    FIG. 04An Orizon RECON Essentials scan result (demo values): a risk score, then the subdomains, IPs, technologies and open ports the scan found.
    OutputEvery call started from the prospect’s own exposure.
03 /The results

32 meetings with IT and security leaders in 3 months

The campaign dashboard tracks 32 meetings held in three months, 18 of them in a single month.

  • 0125of the 32 opportunities were with IT managers
  • 026opportunities with CISOs and security leaders
  • 0331companies met
  • 04Opportunities across manufacturing, transport infrastructure, banking, healthcare, food and IT services
Bar chart titled Meetings by Month from the Syneto campaign dashboard: monthly bars of 9, 18 and 5 meetings, above a contact seniority breakdown of 25 IT managers, 6 CISOs and security leaders and 1 other
FIG. 05Meetings by month and contact seniority, from the Growth Cab campaign dashboard for Syneto.
04 /What stays

What Syneto owns today

Who runs it todayRun by Growth Cab

What Syneto owns

  1. 01A verified list of IT managers and security leaders
  2. 02The phone and email scripts built around a free risk report as the first-call offer
  3. 03Every opportunity and reply logged in its own CRM
  4. 04The written playbook to sell IT resilience and managed security with its own team

Key takeaway

When every touchpoint asks a question the IT team cannot answer yet, the meeting earns its place.

Growth Cab asked how many minutes a restart would take and offered a free risk report. That helped Syneto hold 32 meetings with IT and security leaders in 3 months.

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