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Case studyGrowth Cab × Syneto

32 meetings in 3 months with IT and security leaders for Syneto

How Growth Cab ran two parallel campaigns for Syneto and its cybersecurity company Orizon, opening conversations with the IT managers and CISOs responsible for keeping systems running.

The pipelinePipeline flow
IT resilience and securityFor IT managers and CISOs Client
  1. 01Target
  2. 02Engage
  3. 03Meet
32 meetings at 31 companiesDecember 2025 to February 2026
  • 32 Meetings held with IT and security leaders
  • 31 Companies met
  • 18 Meetings held in January 2026 alone
Growth Cab Outbound Pipeline Dashboard prepared for Syneto, with four cards: 32 meetings held, 31 unique companies, 6 security leaders met and 2 active BDRs
FIG. 01Growth Cab campaign dashboard for Syneto: 32 meetings held with IT and security leaders at 31 companies in 3 months.

At a glance

Syneto
Client
Syneto
Sector
IT Infrastructure & Cybersecurity
Scope
Buyer personaMessagingTargetingOutbound campaignMeeting booking
Headcount
51 to 200 employees
Product
IT resilience and managed security
Channels
Phone and email
Reporting period
December 2025 to February 2026
Growth CabSyneto
01 /The goal

Reach the IT leaders who answer for downtime and security

Syneto builds hyperconverged IT infrastructure that combines virtualization, storage, data protection and disaster recovery in a single system. Through its cybersecurity company Orizon, the group also offers managed security with 24/7 monitoring, detection and response.

The goal was clear: open conversations with IT managers and security leaders and position Syneto and Orizon as the way to restart fast after an attack and keep threats under continuous watch.

Being hit by ransomware is a question of when, not if. How many minutes would your company need to restart?
Core message of the Syneto outbound campaign
02 /The execution

Two campaigns, one question: how fast can you recover?

Growth Cab designed and executed a focused outbound campaign in two parallel tracks, one for Syneto’s infrastructure and one for Orizon’s managed security, both built on the same question: how ready is the company for an attack? The strategy was built on three pillars.

Step 01

  1. IT and security targeting

    Engaged IT managers at manufacturing companies for Syneto, and IT managers and CISOs at organizations facing new security rules such as NIS2 for Orizon.

    Output25 meetings with IT managers and 6 with CISOs and security leaders.
Step 02

  1. Ransomware recovery and continuous monitoring

    Focused on two problems IT teams live with: backups that ransomware attacks first and restore times nobody can predict, and security tools that spot an attack only once it is running, without continuous monitoring. Every touchpoint asked how many minutes the company would need to restart.

Step 03

  1. A free risk report as the meeting offer

    Positioned the meeting around a free report on the prospect’s IT risk and compliance gaps, delivered as a readiness plan, so every call started from the prospect’s own exposure, not from a product demo.

    OutputGrowth Cab’s BDRs ran the outreach by phone and email.
03 /The results

32 meetings with IT and security leaders in 3 months

The campaign opened conversations with IT and security leaders across manufacturing, transport infrastructure, banking, healthcare, food and IT services.

The campaign dashboard tracks 32 meetings held from December 2025 to February 2026, 18 of them in January 2026.

  • 0132meetings held with IT and security leaders
  • 0231companies met
  • 0318meetings held in January 2026 alone
  • 046meetings with CISOs and security leaders
Bar chart titled Meetings by Month from the Syneto campaign dashboard: 9 in December 2025, 18 in January 2026 and 5 in February, above a contact seniority breakdown of 25 IT managers, 6 CISOs and security leaders and 1 other
FIG. 02Meetings held by month, December 2025 to February 2026, and contact seniority, from the Growth Cab campaign dashboard for Syneto.

Key takeaway

When every touchpoint asks a question the IT team cannot answer yet, the meeting earns its place.

By asking how many minutes a restart would take and offering a free risk report, Growth Cab helped Syneto hold 32 meetings with IT and security leaders in 3 months.

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