Skip to content
Book a call
Skip to content
Case studyGrowth Cab × Profound

Launching Profound’s AI Marketer on Series D day

Growth Cab was part of the coordinated go-to-market program behind Profound’s $180M Series D launch. Working alongside partner agencies, it positioned Aim, the new AI Marketer, around a revenue problem and brought it to senior marketing leaders from the first hours.

The launchLaunch flow
Aim, the AI MarketerFor marketing leaders · US and Europe Client
  1. 01Distribute
  2. 02Position
  3. 03Convert
Went live on September 15, Series D dayTop markets: New York, San Francisco, London
  • $180M Series D the launch was built around
  • 52% Of the audience reached at Senior, Director, VP or C-level
  • 62 Buyers sent straight to the demo on launch week
Profound's $180M Series D announcement visual: the Profound logo over a dark particle wave, with the Sequoia and Kleiner Perkins logos and, below them, Lightspeed, Khosla Ventures, Saga, Evantic and South Park Commons
FIG. 01Profound’s official $180M Series D visual. Aim launched the same day.

At a glance

Profound
Client
Profound
Sector
AI Marketing
HQ
New York
Scope
Launch program with partner agenciesPositioningDemo-focused distribution
Product launched
Aim, the AI Marketer
Market moment
$180M Series D at a $1.8B valuation, led by Sequoia Capital and Kleiner Perkins
Markets
United States and Europe
Growth CabProfound
01 /The goal

Turn a funding headline into demo demand

Profound was launching Aim, its AI Marketer, on the same day it announced a $180M Series D. A funding round buys attention for a day. The job was to turn that attention into commercial intent: make marketing leaders see why Aim matters to their pipeline, and book the demo.

02 /The execution

One coordinated launch, one problem, one action

DistributeStep 01

  1. Part of a coordinated launch program

    Profound launched Aim through a program of partners working in sync with its announcement. Growth Cab joined it alongside partner agencies, so the product story reached the market from several trusted voices at the same time instead of from a single press release.

    1. Program of partners
    2. Working in sync
    3. Partner agencies
    4. Several trusted voices
    Top of Profound's homepage: a banner announcing the $180M Series D above the headline The AI marketing platform to win in Perplexity, a line about an AI Marketer trained on what consumers prompt, and the Get a demo and Get started buttons
    FIG. 02Profound’s homepage after the Series D, with the AI Marketer pitched right under the announcement.
    Federico Donatone of Growth Cab holding a Profound card that reads $180M Series D, with the Sequoia and Kleiner Perkins logos
    FIG. 03Growth Cab’s own launch visual for Profound’s $180M Series D.
    OutputOne of several trusted voices carrying Aim’s story, in sync with Profound’s announcement.
PositionStep 02

  1. Positioned around a revenue problem

    Growth Cab’s part of the launch didn’t frame Aim as another AI tool. It framed it as the answer to a cost every marketing leader now carries: when buyers research and compare vendors through AI, you are either in the answer or out of the deal.

    Aim is the AI Marketer that finds those opportunities and turns them into work the team can ship.

    1. Compare vendors
    2. In the answer
    3. Out of the deal
    4. Finds those opportunities
    Profound Conversations screen titled Explore what people are prompting ChatGPT, with a prompt search suggesting profound against semrush above the first rows of the popular and trending keyword tables, such as profound vs semrush
    FIG. 04Conversations in Profound shows what people prompt ChatGPT, vendor comparisons included. Screenshot from Profound’s brand kit.
    AI Marketer chat where a request to rewrite the pages losing in AI answers returns nine pages rewritten and staged as drafts, the first three listed with their changes under a Publish button
    FIG. 05The AI Marketer rewrites the pages a brand is losing in AI answers and stages them for review.
    Aim logo below a row of five connected app icons, above an opportunity card titled Optimize pricing page for higher AI readability with a Track button
    FIG. 06Aim turns signals from a team’s tools into opportunities the team can track.
    OutputAim positioned against the revenue cost of being invisible in AI answers, not as another AI tool.
ConvertStep 03

  1. Built to convert, then scaled

    Every element pointed to one commercial action: Profound’s demo, through a tracked link. The launch went live on September 15, alongside the funding news, and performed well enough that Profound put paid budget behind Growth Cab’s part of it.

    Aim now also sits in the Visibility category of the GTM Tools directory, where B2B teams choose their stack.

    1. One commercial action
    2. Through a tracked link
    3. Paid budget
    4. Visibility category
    Profound's Aim page under a banner announcing the $180M Series D, with the headline Meet your AI Marketer and the Try Aim and Get a Demo buttons
    FIG. 07The demo, the one action the launch pointed to, on Profound’s Aim page.
    Growth Cab GTM Tools stack map showing the Data, Visibility and Outreach stages, with the Visibility stage and the Profound tile outlined in blue
    FIG. 08The GTM Tools stack map, with Profound in the Visibility stage.
    Output62 buyers sent straight to the demo in launch week, and paid budget from Profound behind Growth Cab’s part of the launch.
03 /The results

Senior buyers, demo intent from day one

  • 0132,612professionals reached in launch week
  • 0252%of the audience at Senior, Director, VP or C-level
  • 0362buyers clicked straight through to the demo
  • 04Top markets: New York, San Francisco, London
  • 05Paid budget added by Profound to scale the launch further

Key takeaway

Funding tells the market you exist. Positioning tells buyers why to act now.

Launching Aim with a coordinated group of partners, anchored to the revenue cost of being invisible in AI answers, turned Series D attention into demo demand from senior marketing leaders.

/ Case studies

More case studies

All case studies

Meet your next client in 32 days from starting with Growth Cab

Book a call