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Growth Cab Profound
Case study

Launching Profound’s
AI Marketer on Series D day

Growth Cab was part of the coordinated go-to-market program behind Profound’s $180M Series D launch. Working alongside partner agencies, it positioned Aim, the new AI Marketer, around a revenue problem and brought it to senior marketing leaders from the first hours.

  • $180M Series D the launch was built around
  • 52% Of the audience reached at Senior, Director, VP or C-level
  • 62 Buyers sent straight to the demo on launch week
Federico Donatone of Growth Cab holding a Profound card that reads $180M Series D, with the Sequoia and Kleiner Perkins logos
FIG. 01Growth Cab’s launch visual for Profound’s $180M Series D.
Client
Profound
Sector
AI Marketing
HQ
New York
Scope
Launch program with partner agenciesPositioningDemo-focused distribution
Product launched
Aim, the AI Marketer
Market moment
$180M Series D at a $1.8B valuation, led by Sequoia Capital and Kleiner Perkins
Markets
United States and Europe
The goal

Turn a funding headline into demo demand

Profound was launching Aim, its AI Marketer, on the same day it announced a $180M Series D. A funding round buys attention for a day. The job was to turn that attention into commercial intent: make marketing leaders see why Aim matters to their pipeline, and book the demo.

The execution

One coordinated launch, one problem, one action

  1. Distribute

    Part of a coordinated launch program

    Profound launched Aim through a program of partners working in sync with its announcement. Growth Cab joined it alongside partner agencies, so the product story reached the market from several trusted voices at the same time instead of from a single press release.

    OutputOne of several trusted voices carrying Aim’s story, in sync with Profound’s announcement.
    Profound's Aim page with the headline Meet your AI Marketer and the Try Aim and Get a Demo buttons, below a site banner announcing the $180M Series D
    FIG. 02Profound’s page for Aim, the AI Marketer, under the Series D announcement bar.
  2. Position

    Positioned around a revenue problem

    Growth Cab’s part of the launch didn’t frame Aim as another AI tool. It framed it as the answer to a cost every marketing leader now carries: when buyers research and compare vendors through AI, you are either in the answer or out of the deal.

    Aim is the AI Marketer that finds those opportunities and turns them into work the team can ship.

    OutputAim positioned against the revenue cost of being invisible in AI answers, not as another AI tool.
    Profound's Visibility dashboard with a visibility score, a daily trend chart and a ranking of brands by how often AI answers mention them
    FIG. 03Profound’s Visibility dashboard: how often a brand appears in AI-generated answers. Screenshot from Profound’s brand kit.
  3. Convert

    Built to convert, then scaled

    Every element pointed to one commercial action: Profound’s demo, through a tracked link. The launch went live on September 15, alongside the funding news, and performed well enough that Profound put paid budget behind Growth Cab’s part of it.

    Aim now also sits in the Visibility category of the GTM Tools directory, where B2B teams choose their stack.

    Output62 buyers sent straight to the demo in launch week, and paid budget from Profound behind Growth Cab’s part of the launch.
    Profound's $180M Series D announcement visual with the Sequoia and Kleiner Perkins logos, followed by Lightspeed, Khosla Ventures, Saga, Evantic and South Park Commons
    FIG. 04Profound’s official $180M Series D announcement visual.
    Growth Cab GTM Tools directory entry titled Best for AI Search Visibility: Profound, above Profound's card marked Certified / AI Search Visibility
    FIG. 05Profound’s entry in the Visibility category of the GTM Tools directory.
The results

Senior buyers, demo intent from day one

  • 46,921impressions and 32,612 professionals reached in launch week
  • 52%of the audience at Senior, Director, VP or C-level
  • 62buyers clicked straight through to the demo
  • Top markets: New York, San Francisco, London
  • Paid budget added by Profound to scale the launch further

Key takeaway

Funding tells the market you exist. Positioning tells buyers why to act now. Launching Aim with a coordinated group of partners, anchored to the revenue cost of being invisible in AI answers, turned Series D attention into demo demand from senior marketing leaders.

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