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Case studyGrowth Cab × Perplexity

Taking Perplexity Computer into the B2B sales market

How Growth Cab gave Perplexity Computer a position in go-to-market, proved it on a working sales system, and launched it to founders and revenue leaders across the US and Europe.

The launchLaunch flow
Perplexity ComputerFor sales teams · US and Europe Client
  1. 01Position
  2. 02Prove
  3. 03Distribute
Working system within 24 hours of kickoffLaunched across the US and Europe
  • 440K+ Launch views across the US and Europe
  • 5 Sales use cases turned into ready-to-run plays
  • 1 Working GTM system built on the product before launch
Federico Donatone of Growth Cab seated under the Perplexity Computer logo, holding a tablet that shows the Growth Cab OS outbound workspace
FIG. 01Launch visual for Perplexity Computer, with Growth Cab OS on the tablet.

At a glance

Perplexity
Client
Perplexity
Sector
AI Search & Agents
HQ
San Francisco, California
Scope
Market positioningUse-case designProduct launchDistribution
Product launched
Perplexity Computer, for sales teams
Markets
United States and Europe
Growth CabPerplexity
01 /The goal

Win a place in the sales stack for a brand-new product

Perplexity was bringing Computer to business users: an agent that takes a request and delivers the finished work end to end. For sales teams, Computer had no position yet. Research agents already had an owner in the category, and buyers had no reason to switch.

The goal was to give Computer a clear role in the B2B sales process, prove it on real work, and put it in front of the people who choose the sales stack.

02 /The execution

Position it, prove it, distribute it

PositionStep 01

  1. A category position, not a feature list

    Growth Cab started from a market thesis: go-to-market research was owned by Clay's Claygent, and Computer could take that job by running the whole outbound process in one place, from finding the right companies to writing the first message.

    That thesis became the launch narrative: one AI workspace in place of a fragmented stack of sales tools.

    1. Market thesis
    2. Go-to-market research
    3. Launch narrative
    4. One AI workspace
    Orange and green cables plugged into a transparent multi-port device resting over a view of the Earth from space, on a black background
    FIG. 02Perplexity’s visual for connecting tools to Computer. Many cables plugged into one device picture one AI workspace in place of a fragmented stack.
    OutputA category position for Computer in go-to-market research, and the launch narrative built on it.
ProveSteps 02–03

  1. Proof built on the product

    Within 24 hours of kickoff, Growth Cab rebuilt its own prospecting process inside Computer. Growth Cab OS turns a one-line description of the ideal customer into target companies, the right decision-makers, researched accounts and personalized outreach.

    It gave the launch something no feature sheet can: a working system buyers could see and copy.

    1. Target companies
    2. Decision-makers
    3. Researched accounts
    4. Personalized outreach
    Growth Cab OS Find wishlist accounts dialog with fields for a search name, the offer and a plain-language description of the companies to find, above the line One prompt creates the full outbound workspace and a Find accounts button
    FIG. 03The Growth Cab OS search dialog, where the target companies are described in plain language.
    Growth Cab OS Buyers tab with the Decision maker identification table listing three demo people at Northstar Systems: a VP Revenue Operations, a Head of Sales Operations and a Director Demand Generation
    FIG. 04The decision-makers Growth Cab OS picks for each target account. Demo data.
    Growth Cab OS Emails tab with an outreach draft to a demo VP Revenue Operations marked Approved, its locked angle Turn wishlist accounts into qualified buyer conversations above a short personalized message
    FIG. 05A personalized outreach draft in Growth Cab OS, with its locked angle and an Approved status. Demo data.
    OutputGrowth Cab OS, a working GTM system built inside Computer within 24 hours of kickoff.

  2. Five use cases, one buying reason each

    Growth Cab mapped Computer to five moments where sales teams lose time: prospect research, meeting prep, customer demos, outreach messages and competitive intelligence.

    For each one it wrote the reason a sales team would adopt it, the copy that went on the dedicated product page where buyers could run each workflow in one click.

    1. Prospect research
    2. Meeting prep
    3. Customer demos
    4. Outreach messages
    5. Competitive intelligence
    Hand in a white sleeve placing a clear glass orb on the keyboard of an open laptop against a dark green background
    FIG. 06Perplexity’s visual for Computer’s parallel research and browsing, the kind of work inside prospect research and meeting prep.
    Perplexity Computer Start a task box above workflow shortcuts for Website builder, Website audit, Sales prep, Market research, Final pass and Slide creation
    FIG. 07The Perplexity Computer task box, with Sales prep and Market research among its workflow shortcuts.
    OutputThe reason to adopt each of 5 sales plays, written for Perplexity’s product page.
DistributeStep 04

  1. Distribution across the US and Europe

    Growth Cab took the launch to its network of founders and revenue leaders, with New York and San Francisco as the top markets, and Perplexity scaled it with paid amplification in two waves.

    After launch, Growth Cab kept Computer in the buying conversation:

    • a “Perplexity vs Claude” buyer’s guide in five languages
    • recurring plays in the Growth Cab newsletter
    • the Computer story brought to AI Week Milan, VivaTech Paris and GTM communities such as SalesTech Collective
    • an Editor’s Pick slot in the GTM Tools directory
    Header of the Growth Cab blog article Claude vs Perplexity for Sales: Research and Workflows, with the byline of Federico Donatone, Founder and CEO of Growth Cab
    FIG. 08The Perplexity vs Claude buyer’s guide on the Growth Cab blog, in English, one of its five languages.
    Federico Donatone in a Milan park beside an AI Week x Growth Cab street banner, with the Porta Nuova towers behind him
    FIG. 09Growth Cab at AI Week Milan, one of the events it brought the Computer story to.
    Federico Donatone of Growth Cab smiling and speaking in front of a pink VivaTech backdrop, wearing a VivaTech media badge and lanyard, with a studio microphone in the foreground
    FIG. 10Federico Donatone of Growth Cab at VivaTech Paris, another stop for the Computer story.
    OutputComputer in front of founders and revenue leaders at launch, and in the buying conversation after it.
03 /The results

Computer entered the sales conversation

  • 01440,000+launch views across the US and Europe
  • 02Founders as the #1 audience, with New York and San Francisco as the top markets
  • 035sales plays live on Perplexity’s product page
  • 04An evergreen footprint in 5 languages that kept Computer in front of buyers after launch
Growth Cab GTM Tools directory header labeled 01 Research, Editor's pick, with the headline Best for Account Research: Perplexity Computer
FIG. 11Perplexity Computer as the Editor’s Pick for account research in the Growth Cab GTM Tools directory, one of the places that kept it in the buying conversation after launch.

Key takeaway

A new AI product doesn’t win a market by describing features. It wins when it has a clear job in the buyer’s process and proof that the job gets done.

Growth Cab gave Computer both, then made sure founders and revenue leaders kept running into it long after launch day.

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