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Growth Cab Perplexity
Case study

Taking Perplexity Computer
into the B2B sales market

How Growth Cab gave Perplexity Computer a position in go-to-market, proved it on a working sales system, and launched it to founders and revenue leaders across the US and Europe.

  • 440K+ Launch impressions across the US and Europe
  • 5 Sales use cases turned into ready-to-run plays
  • 1 Working GTM system built on the product before launch
Federico Donatone of Growth Cab seated under the Perplexity Computer logo, holding a tablet that shows the Growth Cab OS outbound workspace
FIG. 01Launch visual for Perplexity Computer, with Growth Cab OS on the tablet.
Client
Perplexity
Sector
AI Search & Agents
HQ
San Francisco, California
Scope
Market positioningUse-case designProduct launchDistribution
Product launched
Perplexity Computer, for sales teams
Markets
United States and Europe
The goal

Win a place in the sales stack for a brand-new product

Perplexity was bringing Computer to business users: an agent that takes a request and delivers the finished work end to end. For sales teams, Computer had no position yet. Research agents already had an owner in the category, and buyers had no reason to switch.

The goal was to give Computer a clear role in the B2B sales process, prove it on real work, and put it in front of the people who choose the sales stack.

The execution

Position it, prove it, distribute it

Position

  1. A category position, not a feature list

    Growth Cab started from a market thesis: go-to-market research was owned by Clay's Claygent, and Computer could take that job by running the whole outbound process in one place, from finding the right companies to writing the first message.

    That thesis became the launch narrative: one AI workspace in place of a fragmented stack of sales tools.

    OutputA category position for Computer in go-to-market research, and the launch narrative built on it.
Prove 2 steps

  1. Proof built on the product

    Within 24 hours of kickoff, Growth Cab rebuilt its own prospecting process inside Computer. Growth Cab OS turns a one-line description of the ideal customer into target companies, the right decision-makers, researched accounts and personalized outreach.

    It gave the launch something no feature sheet can: a working system buyers could see and copy.

    OutputGrowth Cab OS, a working GTM system built inside Computer within 24 hours of kickoff.
    Growth Cab OS outbound workspace with a one-line description of the target companies above three steps: find accounts, pick buyers, send outreach
    FIG. 02A one-line description of the ideal customer at the top of the Growth Cab OS workspace. Demo data.
    Growth Cab OS wishlist account discovery table listing demo companies with a why-now reason, fit and trigger scores, and a Qualified or Needs Review status
    FIG. 03Target accounts researched in Growth Cab OS, each with a why-now reason. Demo data.
    Growth Cab OS Emails tab with personalized outreach drafts for demo buyers, each showing an Approved or Draft status and a locked angle above the message
    FIG. 04Personalized outreach drafts in Growth Cab OS, with an approval status on each. Demo data.

  2. Five use cases, one buying reason each

    Growth Cab mapped Computer to five moments where sales teams lose time: prospect research, meeting prep, customer demos, outreach messages and competitive intelligence.

    For each one it wrote the reason a sales team would adopt it, the copy that went on the dedicated product page where buyers could run each workflow in one click.

    OutputThe reason to adopt each of 5 sales plays, written for Perplexity’s product page.
    Six Perplexity Computer workflow cards on a dark background, including Customer demo, Competitive intelligence and Outreach message
    FIG. 05Workflow cards in Perplexity Computer, including customer demo, competitive intelligence and outreach message.
Distribute

  1. Distribution across the US and Europe

    Growth Cab took the launch to its network of founders and revenue leaders, with New York and San Francisco as the top markets, and Perplexity scaled it with paid amplification in two waves.

    After launch, Growth Cab kept Computer in the buying conversation:

    • a “Perplexity vs Claude” buyer’s guide in five languages;
    • recurring plays in the Growth Cab newsletter;
    • the Computer story brought to AI Week Milan, VivaTech Paris and GTM communities such as SalesTech Collective;
    • an Editor’s Pick slot in the GTM Tools directory.
    OutputComputer in front of founders and revenue leaders at launch, and in the buying conversation after it.
    Header of the Growth Cab blog article Claude vs Perplexity for Sales: Research and Workflows, with the byline of Federico Donatone, Founder and CEO of Growth Cab
    FIG. 06The buyer’s guide on the Growth Cab blog, in English.
    Perplexity Computer card in the Growth Cab GTM Tools directory, labeled Certified / Research, with the launch visual, the headline The autonomous AI worker for go-to-market and a Test before you pay box
    FIG. 07Perplexity Computer’s certified review in the Growth Cab GTM Tools directory.
    Federico Donatone in a Milan park beside an AI Week x Growth Cab street banner, with the Porta Nuova towers behind him
    FIG. 08Growth Cab at AI Week Milan.
The results

Computer entered the sales conversation

  • 440,000+launch impressions across the US and Europe
  • #1Founders as the #1 audience, with New York and San Francisco as the top markets
  • 5sales plays live on Perplexity’s product page
  • 5An evergreen footprint in 5 languages that kept Computer in front of buyers after launch

Key takeaway

A new AI product doesn’t win a market by describing features. It wins when it has a clear job in the buyer’s process and proof that the job gets done. Growth Cab gave Computer both, then made sure founders and revenue leaders kept running into it long after launch day.

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