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Case studyGrowth Cab × 40Degrees

29 meetings held over a year for 40Degrees, the influencer marketing agency

Growth Cab put 40Degrees in front of heads of marketing, brand managers and digital marketing teams at consumer brands. It booked 38 meetings, and 29 were held.

The pipelinePipeline flow
Influencer marketingFor heads of marketing and brands Client
  1. 01Target
  2. 02Engage
  3. 03Meet
38 meetings booked, 29 heldOver a year of outbound
  • 29 Meetings held over a year
  • 38 Meetings booked
  • 25 Held with marketing and brand roles
40Degrees homepage collage of creator videos in arched frames over orange and purple half circles: two people at an outdoor event, two Clinique jars and a hand holding a Polaroid Go camera
FIG. 01Creator content from 40Degrees campaigns, as it plays on the agency’s homepage.

At a glance

40Degrees
Client
40Degrees
Sector
Influencer marketing
Scope
TargetingMessagingOutbound campaignMeeting booking
Product
Full-service influencer marketing
Timeline
Over a year
Growth Cab40Degrees
01 /The goal

Bring brand marketers to an agency built only for influencer marketing

40Degrees is a full-service agency dedicated entirely to influencer marketing. It starts conversations around brands with creators and influencers as credible voices, and supports a brand in every phase of a project: analysis, strategy, creativity and measurement.

It is owned by Openbox, a digital agency with years of work in brand activation through social media, content and influencer marketing. 40Degrees picks creators with R.E.L.E.V.A.N.C.E., its own method that weighs many KPIs and sources, and runs campaigns for brands such as FAGE, Gran Pavesi, WASA, Clinique, AutoScout24 and Trainline.

The goal was to open conversations with the marketing and brand leaders who run brand campaigns.

02 /The execution

From brand marketers to a campaign planned together

Growth Cab ran the outbound for 40Degrees over a year, on three pillars: the marketers who own brand campaigns, the case for creators chosen on data and the invitation 40Degrees makes on its own site.

Step 01

  1. Heads of marketing and brand managers

    Growth Cab went after the people who own brand campaigns: heads of marketing, marketing directors, brand managers and digital and social media managers at consumer brands. Panini was among the companies met, next to food and beverage brands from dairy and pasta to mineral water.

    1. Heads of marketing
    2. Marketing directors
    3. Brand managers
    4. Social media managers
    Output25 of the 29 meetings held were with marketing and brand roles.
Step 02

  1. Creators chosen on data

    The angle was the one 40Degrees is built on: creators chosen on data. Its method and its analysis tools look past follower counts to audience authenticity, demographics, interests and comment sentiment, and its campaigns close with measurement and reporting.

    1. Audience authenticity
    2. Demographics
    3. Interests
    4. Comment sentiment
    5. Measurement and reporting
    Oval photo from a 40Degrees campaign: a creator in a purple jacket steps out of a red sports car in a garage, with the AutoScout24 logo over the image and the caption AUTOSCOUT24
    FIG. 02A 40Degrees creator campaign for AutoScout24.
    Oval photo from a 40Degrees campaign: two creators in hats take a selfie on a railway platform under the station roof, with the caption Trainline
    FIG. 03A 40Degrees creator campaign for Trainline.
    OutputOne message: creators picked on data, with results measured.
Step 03

  1. A campaign planned together

    40Degrees closes its own site with an invitation to create a campaign together. The meetings Growth Cab booked were first conversations with the 40Degrees team: 38 booked over a year, and 29 held.

    1. Campaign together
    2. First conversations
    3. 40Degrees team
    Output38 meetings booked and 29 held over a year.
03 /The results

29 meetings held, 38 booked over a year

Growth Cab booked 38 meetings for 40Degrees over a year. 29 were held, 25 of them with marketing and brand roles, from heads of marketing to brand and social media managers.

  • 0129meetings held over a year
  • 0238meetings booked
  • 0325meetings held with marketing and brand roles
  • 049meetings held with heads of marketing, marketing directors and brand managers
  • 05Panini among the companies met, next to food and beverage brands from dairy and pasta to mineral water
04 /What stays

What 40Degrees owns today

Who runs it todayRun by Growth Cab

What 40Degrees owns

  1. 01A verified market list of heads of marketing, brand managers and digital teams at consumer brands
  2. 02The outreach scripts and sequences behind 38 booked meetings
  3. 03The data and history of every meeting in its own CRM
  4. 04The written playbook to win brand clients with its own team

Key takeaway

An agency that can show how it picks creators gives brand marketers a reason to meet.

Growth Cab took 40Degrees to heads of marketing and brand managers and booked 38 meetings over a year: 29 were held, 25 with marketing and brand roles.

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