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Case studyGrowth Cab × EOS Solutions

36 meetings booked with IT and business leaders for EOS Solutions

Growth Cab put EOS Solutions in front of IT managers, sales and marketing leaders and CEOs, the people who buy the ERP and CRM projects it builds on Microsoft Dynamics 365.

The pipelinePipeline flow
Dynamics 365 ERP and CRMFor IT managers and business leaders Client
  1. 01Target
  2. 02Engage
  3. 03Meet
36 meetings booked, 15 held13 meetings held with IT managers
  • 36 Meetings booked with IT and business leaders
  • 15 Meetings held in four months
  • 13 Meetings held with IT managers
EOS Solutions site section Learn how we can revolutionize your business, with three cards for ERP business applications, CRM customer engagement and Controlling and Analytics with Power BI, each with its Microsoft Solutions Partner badges
FIG. 01EOS Solutions builds ERP, CRM and analytics on Microsoft Dynamics 365 and Power BI, with a Microsoft Solutions Partner badge in each area.

At a glance

EOS Solutions
Client
EOS Solutions
Sector
Microsoft Dynamics 365 ERP and CRM
Scope
TargetingMessagingOutbound campaignMeeting booking
Product
ERP and CRM projects on Dynamics 365
Timeline
Four months
Growth CabEOS Solutions
01 /The goal

Open ERP and CRM conversations for a top Microsoft Dynamics partner

EOS Solutions delivers digital transformation projects on Microsoft Dynamics 365, with a strong focus on Business Central for ERP and the Sales and Marketing apps for CRM. It adds its own app ecosystem and the Microsoft cloud stack for business intelligence, AI and productivity.

EOS Solutions is part of the KUMAVISION group, one of the largest Microsoft Dynamics 365 partners worldwide, with 3,100+ customers, 1,090 employees and 29 offices in 5 countries. EOS Solutions has its own office in New Jersey and is a member of the Microsoft AI Business Solutions Inner Circle, which includes less than 1 percent of Microsoft’s partner channel.

The goal was to open conversations with the people who own these decisions: IT managers for the ERP, sales and marketing leaders for the CRM.

02 /The execution

Two buyers, two products and a free consultation

Growth Cab ran the outbound for EOS Solutions on three pillars: the right buyer for each product, a message built on what each buyer runs and the first step EOS Solutions offers on its own site.

Step 01

  1. IT managers and business leaders

    Growth Cab went after two kinds of buyer. IT managers run the ERP and the systems around it. Sales and marketing leaders, and the CEOs above them, decide on the CRM. Of the 36 meetings booked, 24 were with IT managers, 8 with sales and marketing leaders and 4 with C-level executives.

    1. IT managers
    2. Sales and marketing leaders
    3. CEOs
    4. C-level executives
    Output13 of the 15 meetings held were with IT managers.
Step 02

  1. One message for each buyer

    The angle followed what EOS Solutions sells. For IT managers, Dynamics 365 Business Central as the ERP at the center of the company, with its data and reports in one place. For sales and marketing leaders, the Dynamics 365 Sales and Marketing apps to strengthen customer relationships and run targeted marketing campaigns.

    1. Business Central
    2. ERP at the center
    3. Sales and Marketing apps
    4. Targeted marketing campaigns
    EOS Solutions banner AI Transformation Partner on a blue to orange gradient, describing digital transformation projects on the Microsoft Dynamics 365 suite with a strong focus on Business Central and the Sales and Marketing apps
    FIG. 02EOS Solutions in its own words: Dynamics 365 projects focused on Business Central and the Sales and Marketing apps.
    OutputERP for IT managers, CRM for sales and marketing leaders.
Step 03

  1. A free consultation as the first step

    EOS Solutions invites every prospect to a free consultation on how its ERP and CRM solutions fit the company. The meetings Growth Cab booked were first conversations with the EOS Solutions team: 36 booked, and 15 held in four months.

    1. Free consultation
    2. ERP and CRM solutions
    3. First conversations
    Our numbers section of the EOS Solutions site on a dark background: 1090 employees, 3.100 customers and 29 offices in 5 countries, for EOS Solutions and KUMAVISION
    FIG. 03The group behind every consultation: 1,090 employees, 3,100+ customers and 29 offices in 5 countries.
    Output36 meetings booked and 15 held in four months.
03 /The results

36 meetings booked, 15 held in four months

Growth Cab booked 36 meetings for EOS Solutions. 15 were held in four months: 13 with IT managers and 2 with sales leaders, a sales director and a VP of Sales.

  • 0136meetings booked with IT managers, sales and marketing leaders and C-level executives
  • 0215meetings held in four months
  • 0313meetings held with IT managers
  • 046meetings held in a single month
04 /What stays

What EOS Solutions owns today

Who runs it todayRun by Growth Cab

What EOS Solutions owns

  1. 01A verified market list of IT managers, sales and marketing leaders and CEOs
  2. 02The outreach scripts and sequences for the ERP buyer and the CRM buyer
  3. 03The data and history of all 36 booked meetings in its own CRM
  4. 04The written playbook to sell Dynamics 365 projects with its own team

Key takeaway

Each buyer listens for the product it runs.

Growth Cab matched the ERP to IT managers and the CRM to sales and marketing leaders, and booked 36 meetings for EOS Solutions: 15 were held in four months, 13 of them with IT managers.

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