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Case studyGrowth Cab × Fragmentalis

14 meetings booked for Fragmentalis in about one month of calling

Growth Cab built Fragmentalis’ outbound for CISOs, CTOs and cybersecurity leaders, from the buyer persona and market map to a CEO-signed email sequence, then put a dedicated caller on the phones.

The pipelinePipeline flow
Patented data protectionFor CISOs, CTOs and security leaders Client
  1. 01Target
  2. 02Engage
  3. 03Call
14 meetings in about one monthEmail first, then a dedicated caller
  • 14 Meetings booked in about one month of calling
  • 3 Steps in the email sequence signed by the CEO
  • 4 Reply sub-sequences, from Interested to Right person
Fragmentalis homepage hero for AgentFrag, with the headline Give AI agents your data, keep the power to take it back, a line naming its US patent and three promises on exposure, revocation and evidence
FIG. 01Fragmentalis’ site today presents AgentFrag, data protection for AI agents built on its patented technology.

At a glance

Fragmentalis
Client
Fragmentalis
Sector
Cybersecurity & Data Protection
Scope
Buyer personaMarket mappingEmail infrastructureEmail sequenceCold calling
Founded
2022, in the venture studio FoolFarm
Product
StreamSafer, and the same technology as white label or SDK
Channels
Email and phone
Timeline
About one month of calling
Growth CabFragmentalis
01 /The goal

Put patented data protection in front of the people who own security

Fragmentalis is a cybersecurity startup founded in 2022 in the venture studio FoolFarm. Its technology, protected by a US patent, breaks data into fragments and encrypts them.

When Growth Cab ran its outbound, Fragmentalis sold StreamSafer, for secure chat, file sharing and archiving, and the same technology as a white label or SDK for large companies and software vendors. Today its site presents AgentFrag, a data protection layer for AI agents built on the same patented technology.

The goal was to put this technology in front of the CISOs, CTOs and cybersecurity leaders who decide how data is protected, and turn their interest into meetings.

02 /The execution

From buyer persona to a dedicated caller

Growth Cab built every piece before the first send: who to target, how big the market was, where the emails would come from and what they would say. Then a dedicated Growth Cab caller took the campaign to the phone.

Step 01

  1. A buyer persona and the market behind it

    The buyer persona put three kinds of buyers at the center: CISOs, CTOs and cybersecurity leaders. From it, Growth Cab mapped the total addressable market, every company and contact the campaign could reach.

    1. CISOs
    2. CTOs
    3. Cybersecurity leaders
    Fragmentalis site section Aligned with the frameworks your auditors already use, with cards for DORA, NIS2, GDPR Art. 17 and the EU AI Act and chips for financial services, insurance, healthcare, public sector, legal and professional services, defence and aerospace, and software vendors and platforms
    FIG. 02Fragmentalis’ site today maps its technology to DORA, NIS2, GDPR Art. 17 and the EU AI Act.
    OutputOne buyer persona and the total addressable market behind it.
Step 02

  1. A CEO-signed sequence with a path for every reply

    Growth Cab set up dedicated sending domains and inboxes and gave them a warm-up before the first email. The sequence ran in 3 steps, signed by Fragmentalis’ CEO.

    Every reply had its own path, in 4 sub-sequences: Interested, More info, Wrong person and Right person.

    1. Interested
    2. More info
    3. Wrong person
    4. Right person
    Fragmentalis site section Three moves, and nothing has to move, with three steps, Connect, Protect, and Serve and revoke, above a comparison of working without and with AgentFrag
    FIG. 03How Fragmentalis’ patented technology works today, as its site explains it: connect, protect, serve and revoke.
    OutputA 3-step sequence signed by the CEO, with 4 sub-sequences for replies.
Step 03

  1. A dedicated caller on the phones

    Then a dedicated Growth Cab caller took the campaign to the phone. In about one month of calling, the caller booked 14 meetings for Fragmentalis.

    Fragmentalis site section Technology to build on, with four cards for your sources, your agents, your infrastructure and your product, the last one available for embedding by software vendors and platforms
    FIG. 04Fragmentalis builds its technology to be embedded, so software vendors and platforms can offer it in their own products.
    Output14 meetings booked in about one month of calling.
03 /The results

14 meetings booked in about one month of calling

Growth Cab ran the campaign by email first, then by phone with a dedicated caller.

  • 0114meetings booked in about one month of calling
  • 023steps in the email sequence, signed by Fragmentalis’ CEO
  • 034reply sub-sequences: Interested, More info, Wrong person and Right person
  • 04Dedicated sending domains and inboxes, warmed up before the first email
04 /What stays

What Fragmentalis owns today

Who runs it todayRun by Growth Cab

What Fragmentalis owns

  1. 01The buyer persona for CISOs, CTOs and cybersecurity leaders, with the total addressable market behind it
  2. 02The 3-step email sequence signed by its CEO, with 4 sub-sequences for replies
  3. 03The email and phone scripts of the campaign
  4. 04Every meeting and reply logged in its own CRM
  5. 05The written playbook to keep booking meetings with its own team

Key takeaway

When the groundwork is done before the first call, the phone books meetings fast.

Growth Cab built Fragmentalis’ persona, market map, sending setup and CEO-signed sequence, then a dedicated caller booked 14 meetings in about one month of calling.

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