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Case studyGrowth Cab × Takai

31 meetings booked in just over six months for Takai’s field team software

Growth Cab took TOM, Takai’s software for jobs and crews in the field, to technical directors, site managers and operations leaders in construction and infrastructure. 15 of the meetings were held, 9 with CEOs, COOs and technical directors.

The pipelinePipeline flow
TOM by TakaiFor construction and field operations Client
  1. 01Target
  2. 02Engage
  3. 03Meet
31 meetings booked, 15 heldJust over six months of outbound
  • 31 Meetings booked in just over six months
  • 15 Meetings held
  • 9 Held with CEOs, COOs and technical directors
Takai logo and its tagline technology that matters over a background of orange and gold light trails
FIG. 01Takai’s homepage and its tagline: technology that matters.

At a glance

Takai
Client
Takai
Sector
Field team and custom software
Scope
TargetingMessagingOutbound campaignMeeting booking
Product
TOM, software for jobs and crews in the field
Timeline
Just over six months
Growth CabTakai
01 /The goal

Take Takai’s field software to the people who run the sites

Takai is a software house with twenty years of projects for large companies, public bodies, small businesses and startups. It builds AI, cloud, web and mobile software to order and runs its own products: iKeep tracks company assets and TOM manages jobs and crews in the field.

TOM, short for Team Organization & Management, was born for construction and infrastructure. It plans daily and long-term work, assigns crews, operators and vehicles, records hours with geolocated clock-ins and sends the data from the field to the company’s management systems.

The goal was to open conversations with the people who run construction sites and field operations.

02 /The execution

From the construction site to a first conversation about TOM

Growth Cab ran the outbound for Takai on three pillars: the people who run the work in the field, the daily work TOM takes over and the first step TOM offers on its own site.

Step 01

  1. Technical directors and site managers

    Growth Cab went after the people who plan and run the work in the field: technical directors, site managers, operations directors, COOs and CEOs at construction and infrastructure companies. Of the 31 meetings booked, 16 were with C-level executives and technical directors.

    1. Technical directors
    2. Site managers
    3. Operations directors
    4. COOs and CEOs
    Output9 of the 15 meetings held were with CEOs, COOs and technical directors.
Step 02

  1. One platform from the site to the office

    The angle was the daily work TOM takes over: planning jobs, assigning crews and vehicles, tracking hours on site and moving the data from the field to the office systems. It is the work TOM was built for in construction, and Takai adds custom features and integrations on top.

    1. Planning jobs
    2. Crews and vehicles
    3. Hours on site
    4. Custom features
    Five illustrated product tiles from the Takai site in orange tones, named iKeep, TOM, TRust, Gameo and EDUtelling, with the TOM tile showing a map of connected team members
    FIG. 02TOM sits in Takai’s own product range, next to iKeep for asset tracking.
    OutputOne message: TOM runs the field work from planning to the office.
Step 03

  1. A first conversation with the Takai team

    TOM’s own site invites every visitor to request a demo. The meetings Growth Cab booked were first conversations with the Takai team: 31 booked in just over six months, and 15 held.

    1. Request a demo
    2. First conversations
    3. Takai team
    TOM wordmark in white with the line Team Organization and Management on the navy header of the TOM site
    FIG. 03TOM stands for Team Organization & Management.
    Output31 meetings booked and 15 held in just over six months.
03 /The results

31 meetings booked, 15 held in just over six months

Growth Cab booked 31 meetings for Takai in just over six months. 15 were held, 9 of them with CEOs, COOs and technical directors, and 6 in a single month.

  • 0131meetings booked in just over six months
  • 0215meetings held
  • 039meetings held with CEOs, COOs and technical directors
  • 0416meetings booked with C-level executives and technical directors
  • 056meetings held in a single month
04 /What stays

What Takai owns today

Who runs it todayRun by Growth Cab

What Takai owns

  1. 01A verified market list of technical directors, site managers and operations leaders
  2. 02The outreach scripts and sequences behind 31 booked meetings
  3. 03The data and history of every meeting in its own CRM
  4. 04The written playbook to sell TOM to construction and infrastructure companies with its own team

Key takeaway

Software for the field sells to the people who run the field.

Growth Cab took TOM to technical directors, site managers and operations leaders and booked 31 meetings for Takai in just over six months: 15 were held, 9 with CEOs, COOs and technical directors.

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