Score = intent 30% + timing 25% + fit 15% + volume 15% + detectability 15%How we score
WHY SIGNALS
Your market this quarter. Fifty of these are buying.
Intent signals are events that show a company is likely to buy something like what you sell, soon: a demo request, a new leader in the team you sell to, a job post that names your category. Some come from your own channels, the rest from public sources and data providers.
5%of B2B buyers are in market in a given quarter. The other 95% are not buying right now.
Source: John Dawes, Ehrenberg-Bass Institute, for the LinkedIn B2B Institute, 2021.
94%of buyers rank a favorite vendor before they talk to sales, and 95% of the time the winner was already on their Day One shortlist.
Source: 6sense, 2025 B2B Buyer Experience Report.
Signals are how you find the fifty, and get on their shortlist before Day One.
By Federico Donatone, founder of Growth Cab. Updated October 20, 2026.
In market this quarter: 50Not buying right now: 950
THE INDEX
The Intent Signal Index, all 78 ranked
Scored for the typical B2B company. Open any signal for who to write to, a first line that works and how to catch it, for free where you can.
The map. Every square is a signal, by family, strongest on top. Click a family to filter.
On fire, 75+
Hot, 60 to 74
Warm, under 60
#SignalScoreLevelUseful for
Asks for a demo or a call with sales
IntentExplicit request
TimingDays
FitYour exact problem
VolumeRare
DetectabilityFree or yours
First-partyNames a personUseful for 1 day
Write to
The person who asked, plus their manager if the company fits
First line
Thanks for reaching out, Maya. I have Tuesday at 10 or Wednesday at 3, which one works?
How to catch it
Your forms and booking pages, routed to the right rep the moment they submit.DefaultChili PiperYour CRM
For free
Your website form plus an instant email alert to the owner of the account.
Watch out
Speed decides it. Firms that tried to reach a lead within an hour were nearly 7 times as likely to qualify it as firms that tried an hour later (Harvard Business Review, 2011).
Clicks a feature locked to a paid plan
IntentStrong intent
TimingDays
FitYour exact problem
VolumeSome accounts
DetectabilityCommon tools
First-partyNames a personUseful for 7 days
Write to
The user who clicked
First line
Forecasting sits on the paid plan, and most teams want to test it on real numbers first. I can open it for two weeks.
How to catch it
Track clicks on locked features as events tied to the account.Product analyticsYour CRM
For free
An event on the paywall screen in your own analytics.
Watch out
Offer a trial of the feature, not a call. They wanted the feature.
Signs up for a trial or free plan with a work email
IntentStrong intent
TimingDays
FitYour category
VolumeSome accounts
DetectabilityFree or yours
First-partyNames a personUseful for 14 days
Write to
The sign-up, and the team lead above them at larger companies
First line
Welcome in. Teams like yours usually get value once the CRM is connected, want me to do it with you in ten minutes?
How to catch it
Your sign-up flow enriched with company data, scored on fit before anyone calls.Clayour partnerYour CRMProduct analytics
For free
Your product database plus a free enrichment on the email domain.
Watch out
Call the companies that fit, not every sign-up. Students and tire-kickers fill the list fast.
Usage gets close to the plan limit
IntentStrong intent
TimingDays
FitYour exact problem
VolumeRare
DetectabilityFree or yours
First-partyNames a companyUseful for 14 days
Write to
The account owner and the heaviest user
First line
You are at 90% of your seats with three new invites pending. Want me to hold the current price on the next tier?
How to catch it
Product events on seats, credits or API calls against the plan, sent to the CRM.Product analyticsYour CRM
For free
A weekly query on your product database for accounts above 80% of their limit.
Watch out
Lead with what they keep, not with the upsell. Nobody likes a limit that feels like a trap.
Free users invite colleagues from the same company
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeSome accounts
DetectabilityFree or yours
First-partyNames a companyUseful for 14 days
Write to
The user who sent the invites
First line
Four people from your team joined this week. Want a shared workspace with admin controls before it spreads further?
How to catch it
Group users by email domain and alert when a domain passes a number of active users.Product analyticsYour CRM
For free
Group sign-ups by domain in a spreadsheet or your database.
Watch out
Personal email domains hide teams. Match them on company too, not only on the domain.
Reaches your activation milestone (a product-qualified lead)
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeSome accounts
DetectabilityFree or yours
First-partyNames a companyUseful for 14 days
Write to
The most active user, then the budget owner
First line
Your team has run 40 reports this month, the point where most teams move to the shared workspace. Worth a look?
How to catch it
Define the milestone that predicts paying (from your own data) and alert sales when an account crosses it.Product analyticsYour CRM
For free
A saved query on your product database, run every morning.
Watch out
The milestone must come from your conversion data. A guessed milestone floods sales with false positives.
Asks in public for a tool or vendor recommendation
IntentExplicit request
TimingDays
FitYour exact problem
VolumeToo rare or common
DetectabilityA paid tool
Third-partyNames a personUseful for 7 days
Write to
The person who asked, by replying where they asked or by DM
First line
Saw your question about outbound agencies in Europe. Not pitching here, but happy to share the three questions I would ask any of them.
How to catch it
Keyword monitoring on LinkedIn, Reddit, Slack groups and forums for "recommend", "looking for", "alternatives to".Common RoomSyftenOctolens
For free
Saved searches on LinkedIn and Reddit for your category plus "recommend".
Watch out
Answer the question first, in public if you can. A pitch under a recommendation thread gets ignored.
Asks your chat or support about plans, security or contracts
IntentExplicit request
TimingDays
FitYour category
VolumeToo rare or common
DetectabilityCommon tools
First-partyNames a personUseful for 3 days
Write to
The person in the chat
First line
Good question on SSO. It is in the Business plan, and I can send our security pack today if useful.
How to catch it
Tag chat and ticket topics (pricing, security, procurement) and push them to sales.Your CRM
For free
A saved search in your help desk for words like price, invoice, SOC 2 and contract.
Watch out
Support teams answer and close. Without a rule, the buying question never reaches sales.
Starts booking a meeting and stops halfway
IntentExplicit request
TimingDays
FitYour category
VolumeToo rare or common
DetectabilityCommon tools
First-partyNames a personUseful for 2 days
Write to
The person who left the form
First line
Looks like the calendar did not cooperate. Here are two other slots, or reply with a time that suits you.
How to catch it
A scheduler that keeps partial form fills (email typed, slot never picked).DefaultChili Piper
For free
Two-step forms that save the email field before the calendar step.
Watch out
Follow up within the hour, once. A second chase in the same day feels like surveillance.
Publishes a public tender or RFP in your category
IntentExplicit request
TimingWeeks
FitYour exact problem
VolumeToo rare or common
DetectabilityCommon tools
Third-partyNames a companyUseful for 1 month
Write to
The procurement contact named in the tender, and the department behind it
First line
No cold line here. Read the tender, ask a clarifying question through the official channel, then bid.
How to catch it
Tender databases and procurement portals filtered by your categories.TendersToolour client
For free
Public procurement portals and their email alerts.
Watch out
By the time a tender is public, the winner often helped shape it. The best signal is the budget before the tender.
A job post names your category or a competitor's tool
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a companyUseful for 2 months
Write to
The hiring manager
First line
The new role asks for experience with [your category]. Want to see how teams set it up before the hire starts?
How to catch it
Job posts parsed for tool and category names.TheirStackPredictLeadsClayour partnerSumble
For free
Job board searches for your category and your competitors' names.
Watch out
Named tools can mean they already use them. Read the post before deciding if it is a fit or a competitor.
Views your profile or compares you on a review site
IntentExplicit request
TimingWeeks
FitYour exact problem
VolumeToo rare or common
DetectabilityA paid tool
Second-partyNames a companyUseful for 21 days
Write to
The buyer persona at that company
First line
Teams comparing us with [competitor] usually ask about two things, setup time and reporting. Here are both, straight.
How to catch it
Review-site buyer intent that names the companies viewing your profile and comparisons.G2 Buyer IntentHG Insights
For free
No reliable free way.
Watch out
You only see companies that look at you there. Your category page tells you more about who is shopping.
A happy customer offers an introduction
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeToo rare or common
DetectabilityFree or yours
Second-partyNames a personUseful for 1 month
Write to
The person introduced, with the customer in copy
First line
Marco suggested we talk, he thought the reporting work we did for his team would fit yours.
How to catch it
Ask for intros at the moments customers are happiest (a result, a renewal, a review).Your CRM
For free
Asking your best customers.
Watch out
Make it easy for the customer. Write the intro email for them.
A new department starts using your product
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeRare
DetectabilityCommon tools
First-partyNames a companyUseful for 1 month
Write to
The new team lead
First line
Your finance team started using the reports last week. Want the same setup the sales team has, so the numbers match?
How to catch it
New users from new departments or offices inside a paying account.Product analyticsYour CRMClayour partner
For free
A monthly check of new users by job title in your customer list.
Watch out
Talk to your champion first. Going around them to a new team costs trust.
A past champion or power user joins a new company
IntentStrong intent
TimingWeeks
FitYour category
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a personUseful for 3 months
Write to
The champion, in the new seat
First line
New company, same problem? We can set up what you had before in two weeks, not six months.
How to catch it
Track job changes of past users and buyers from your CRM and product.UserGemsChampifyLoneScaleClayour partnerLinkedIn Sales NavigatorAmplemarket
For free
LinkedIn alerts on your best customers' champions.
Watch out
Give them a few weeks to settle in before the pitch. A short congrats first works better.
Makes the first hire in a new function
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeRare
DetectabilityCommon tools
Third-partyNames a companyUseful for 3 months
Write to
The new hire, who needs tools and partners fast
First line
Being the first RevOps hire means building everything at once. Here is the stack checklist we give our clients.
How to catch it
New hires in a function where the company had nobody before.Clayour partnerLinkedIn Sales NavigatorLoneScaleSumble
For free
LinkedIn people search on the company, filtered by the function.
Watch out
They own the budget for the first time and fear a wrong pick. Make the first step small.
Hiring for the team you sell to
IntentA need appears
TimingWeeks
FitYour category
VolumeMany accounts
DetectabilityFree or yours
Third-partyNames a companyUseful for 2 months
Write to
The hiring manager
First line
Five SDR openings at once is a big ramp. How are you planning onboarding so they book meetings in month one?
How to catch it
Open roles by function, refreshed weekly.Clayour partnerTheirStackPredictLeadsApollo.ioLusha
For free
Job boards and the careers page of your target accounts.
Watch out
Hiring is common in growing markets. Look for volume (several roles) or seniority, not one opening.
Comes back to your pricing page
IntentStrong intent
TimingDays
FitYour category
VolumeRare
DetectabilityA paid tool
First-partyNames a companyUseful for 7 days
Write to
The likely buyer at the identified company
First line
Most teams your size start on the middle plan and outgrow it in a quarter. Happy to show where the line is.
How to catch it
Website visitor identification that tells you which company viewed /pricing, and how often.RB2BWarmlyLeadfeederSnitcherHubSpotour partner
For free
Your analytics, filtered on /pricing, plus your CRM for known visitors who clicked your emails.
Watch out
Never write "I saw you on our pricing page". Talk about the decision they are making, not about your tracking.
Replies "not now, try us next quarter"
IntentStrong intent
TimingA quarter
FitYour exact problem
VolumeRare
DetectabilityFree or yours
First-partyNames a personUseful for 1 month
Write to
The same person, on the date they gave you
First line
You asked me to check back after the budget review. Is the topic back on the table?
How to catch it
Tag replies that name a date and set the follow-up task on that date.Your CRM
For free
A reminder in your CRM or inbox the day they asked for.
Watch out
A "not now" with a date is a booked meeting in disguise. Most teams lose it in the inbox.
A job post describes the problem you solve
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeRare
DetectabilityA paid tool
Third-partyNames a companyUseful for 2 months
Write to
The hiring manager
First line
The analyst role mentions rebuilding reports by hand every Monday. That part we can take off the job before they start.
How to catch it
Job descriptions read by an AI step for your problem words.Clayour partnerTheirStackSumble
For free
Reading the job descriptions of your top accounts yourself.
Watch out
Quote the problem, not the post. People do not like their job ads read back to them.
Complains in public about a competitor
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeRare
DetectabilityA paid tool
Third-partyNames a personUseful for 1 month
Write to
The person who complained, if they own the tool
First line
If [competitor] is still giving you trouble, here is how teams moved off it without losing their history.
How to catch it
Keyword tracking on competitor names next to words like alternative, switching or frustrated.OctolensSyften
For free
Saved searches on LinkedIn, X and Reddit for each competitor name.
Watch out
Never quote the complaint back to them. Offer the fix, not the gossip.
Posts about the problem you solve
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeRare
DetectabilityA paid tool
Third-partyNames a personUseful for 14 days
Write to
The author
First line
Your post on no-shows hit home. We wrote down what fixed it for teams like yours, want the short version?
How to catch it
Keyword tracking on posts by people who match your buyer.Common RoomOctolensSyften
For free
LinkedIn content search with your problem words, filtered by job title.
Watch out
Comment with something useful before you DM. A cold DM that quotes their post back reads like a bot.
Reads your case studies, integrations or security pages
IntentStrong intent
TimingWeeks
FitYour category
VolumeSome accounts
DetectabilityA paid tool
First-partyNames a companyUseful for 14 days
Write to
The buyer persona at the identified company
First line
Most teams ask how the integration with their CRM works before anything else. Here is the 2-minute version.
How to catch it
Visitor identification with page-level scoring, so a case study read counts more than the blog.WarmlyRB2BLeadfeederHubSpotour partnerUnify
For free
Your analytics, grouped by company for visitors you already know from email clicks.
Watch out
Use the page topic for the message, never the fact that you saw them.
The same role stays open for 45 days or more
IntentStrong intent
TimingWeeks
FitYour category
VolumeRare
DetectabilityCommon tools
Third-partyNames a companyUseful for 45 days
Write to
The hiring manager
First line
Hiring a senior SDR in this market takes months. Want meetings flowing while you keep looking?
How to catch it
Job posts tracked over time, flagged when they stay open or get reposted.TheirStackPredictLeadsClayour partner
For free
A dated list of your target accounts' openings, checked monthly.
Watch out
Offer to cover the gap, not to replace the hire. Nobody wants to hear their search failed.
A new leader takes over the team you sell to
IntentA need appears
TimingWeeks
FitYour category
VolumeSome accounts
DetectabilityFree or yours
Third-partyNames a personUseful for 3 months
Write to
The new leader
First line
Most leaders in their first 90 days want a clear baseline. Here is the one we build in two weeks.
How to catch it
Alerts on new people in your buyer's titles at accounts in your target list.Clayour partnerLinkedIn Sales NavigatorUserGemsLoneScaleApollo.ioCognism
For free
Sales Navigator or LinkedIn search on "changed jobs in the past 90 days" for your titles.
Watch out
In the first weeks they are listening, not buying. Offer a baseline or a benchmark, not a demo.
Adopts a tool that works with yours
IntentA need appears
TimingWeeks
FitYour exact problem
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a companyUseful for 3 months
Write to
The owner of the new tool
First line
Now that you are on Snowflake, the next step most teams take is getting sales data in there. That is what we do.
How to catch it
Technographic changes on the website, in job posts and in data providers.BuiltWithTheirStackHG InsightsSumbleClayour partner
For free
Free tech lookup on your top accounts' websites.
Watch out
Website tags show marketing tools well and back-office tools badly. Use job posts for the rest.
Stars, forks or opens issues on your open-source project
IntentA need appears
TimingWeeks
FitYour exact problem
VolumeSome accounts
DetectabilityCommon tools
First-partyNames a personUseful for 1 month
Write to
The developer, then their team lead
First line
If you are testing the project for something at work, happy to share how other teams run it in production.
How to catch it
Stargazers, forks and issue authors on your repositories, matched to their companies.Common RoomOctolens
For free
The stargazers list of your repository, checked by hand each week.
Watch out
Most stars come from students and hobbyists. Count it only when the company fits.
A customer renewal is 90 to 120 days away
IntentA need appears
TimingA quarter
FitYour exact problem
VolumeSome accounts
DetectabilityFree or yours
First-partyNames a companyUseful for 4 months
Write to
The economic buyer, not only the daily user
First line
Before the renewal in March, let us review what your team got this year and what to change.
How to catch it
Renewal dates in the CRM with a task 120 days before.Your CRM
For free
A CRM view of renewal dates.
Watch out
A renewal call that only talks price invites a competitor to the table.
Compares your competitors ("alternatives" and "vs" research)
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeRare
DetectabilityHard or costly
Third-partyNames a companyUseful for 1 month
Write to
The buyer persona at that company
First line
When teams leave [competitor], it is usually over price per seat. If that is it, here is how ours works.
How to catch it
Intent providers that track research on competitor names, or your own comparison pages.6senseDemandbaseG2 Buyer IntentBomboraInforma TechTarget
For free
Your own "alternatives" and "vs" pages, with visitor identification on them.
Watch out
Do not name the competitor they researched. Name the problem people usually leave it for.
Opens a market consultation before a tender
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeToo rare or common
DetectabilityA paid tool
Third-partyNames a companyUseful for 3 months
Write to
The project owner at the public body, through the consultation
First line
No pitch. Answer the consultation with something useful, that is where the specs get written.
How to catch it
Preliminary market consultations, procurement plans and prior information notices.TendersToolour client
For free
Procurement plans and prior information notices on official portals.
Watch out
Help shape the specs with facts. Officials remember who was useful before the tender.
Removes a competitor from its stack
IntentStrong intent
TimingWeeks
FitYour exact problem
VolumeToo rare or common
DetectabilityA paid tool
Third-partyNames a companyUseful for 2 months
Write to
The owner of the tool that was removed
First line
Teams that move off [competitor] usually do it for one of two reasons. If it was reporting, here is ours.
How to catch it
Technographic history that shows a tool disappearing.BuiltWithTheirStackHG Insights
For free
No reliable free way.
Watch out
They may already have picked the replacement. Ask before you pitch.
Researches your category on a review site
IntentStrong intent
TimingWeeks
FitYour category
VolumeRare
DetectabilityA paid tool
Second-partyNames a companyUseful for 1 month
Write to
The buyer persona at that company
First line
If you are shortlisting tools for this, here is the checklist our customers wish they had used.
How to catch it
Category and competitor page views from review-site intent data.G2 Buyer IntentHG Insights
For free
No reliable free way.
Watch out
Coverage is thin for companies under 50 people, who rarely research on review sites.
Several people from one company visit in the same week
IntentStrong intent
TimingWeeks
FitYour category
VolumeRare
DetectabilityA paid tool
First-partyNames a companyUseful for 14 days
Write to
The most senior visitor, with a note for the others
First line
Teams reviewing tools in this space usually want the same three answers. Here they are, on one page.
How to catch it
Account-level visit counts with the number of different visitors.WarmlyLeadfeederVectorUnifyFactors.ai
For free
No reliable free way.
Watch out
An average purchase involves 13 people (Forrester, 2024), so several visitors from a big company can be noise. Weigh visitors against company size.
A former user of your product joins a target account
IntentA need appears
TimingWeeks
FitYour category
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a personUseful for 3 months
Write to
The former user
First line
You used us at your last company. Would the same setup help in your new team?
How to catch it
Job changes of everyone who used your product, not only your buyers.UserGemsChampifyClayour partner
For free
No reliable free way.
Watch out
A user is not a buyer. Ask them for the right person if they are not one.
Attends your webinar live and asks a question
IntentA need appears
TimingWeeks
FitYour category
VolumeRare
DetectabilityFree or yours
First-partyNames a personUseful for 14 days
Write to
The attendee
First line
You asked about rollout in multiple countries. Here is how two of our clients did it, happy to walk you through it.
How to catch it
Attendance and questions from your webinar tool, synced to the CRM.Your CRM
For free
The attendee export of your webinar tool.
Watch out
Registrants who never showed are a weak signal. Live attendance and questions are the strong one.
Raises a funding round
IntentA need appears
TimingWeeks
FitYour buyer
VolumeSome accounts
DetectabilityFree or yours
Third-partyNames a companyUseful for 3 months
Write to
The leader of the team the money is meant to grow
First line
After a round, most teams have the hiring plan ready but not the pipeline plan. How is yours looking?
How to catch it
Funding databases and news, filtered by stage and by your ICP.CrunchbaseDealroomHarmonicPitchBookClayour partnerPredictLeadsAutobound
For free
Funding news sites and newsletters in your market.
Watch out
Everyone writes the week of the announcement. Write in week three to six with something specific.
A new rule or deadline hits their industry
IntentStrong intent
TimingA quarter
FitYour category
VolumeSome accounts
DetectabilityA paid tool
Third-partyNames a companyUseful for 6 months
Write to
The person accountable for compliance
First line
With the [regulation] deadline coming, here is the gap list we see most often at companies your size.
How to catch it
Regulatory calendars mapped to the industries and sizes in your target list.Clayour partner
For free
Official regulator pages and industry associations.
Watch out
Fear sells once. Lead with the practical path to compliance, not the fines.
Leaders name your problem as a priority in public
IntentStrong intent
TimingA quarter
FitYour exact problem
VolumeRare
DetectabilityA paid tool
Third-partyNames a companyUseful for 3 months
Write to
The leader who owns that priority
First line
Your CFO named cost to serve as next year's priority. Here is where peers found their first savings.
How to catch it
Earnings calls, annual reports and interviews read for your topics.AutoboundClayour partnerPredictLeads
For free
Investor relations pages and earnings transcripts.
Watch out
Quote them exactly and link the priority to one concrete result, or skip it.
A lost deal reaches its revisit date
IntentA need appears
TimingA quarter
FitYour exact problem
VolumeRare
DetectabilityFree or yours
First-partyNames a companyUseful for 1 month
Write to
The original champion, or whoever replaced them
First line
Last spring the timing was wrong because of the migration. How did it go, and is the reporting gap still there?
How to catch it
A revisit date on every closed-lost deal, with the loss reason, checked every month.Your CRM
For free
A CRM view of closed-lost deals sorted by revisit date.
Watch out
Start from why you lost. Pitching the same thing to the same people gets the same answer.
Engages with a competitor's posts or content
IntentA need appears
TimingA quarter
FitYour exact problem
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a personUseful for 1 month
Write to
The person who engaged, if they match your buyer
First line
You follow the space closely, so a straight question. What would make you switch the tool you use for this today?
How to catch it
Track people who like or comment on competitor and influencer posts in your category.TeamfluenceJunglerGojiberryClayour partner
For free
The likes list under a competitor's post, checked by hand once a week.
Watch out
Engagers include the competitor's own staff and fans. Filter by your buyer before you write.
Discloses a security breach or a major outage
IntentStrong intent
TimingWeeks
FitYour category
VolumeToo rare or common
DetectabilityA paid tool
Third-partyNames a companyUseful for 2 months
Write to
The security or engineering leader, after the first week
First line
No pitch in the first days. Later, a short note with one useful lesson from similar incidents.
How to catch it
Breach disclosures, status pages and security news.Clayour partnerVisualping
For free
Public breach trackers and news alerts.
Watch out
Writing during a crisis burns the account for years. Wait, then be useful.
Installs an app that integrates with yours
IntentA need appears
TimingWeeks
FitYour exact problem
VolumeRare
DetectabilityA paid tool
Second-partyNames a companyUseful for 1 month
Write to
The admin who installed it
First line
Teams that connect Slack to their CRM usually want one more thing, alerts that tell reps which accounts to call today.
How to catch it
Marketplace install data shared by partners, or your own integration logs.CrossbeamYour CRM
For free
No reliable free way.
Watch out
Install data usually needs a partner agreement. Agree on what you can use before you use it.
Meets your team at a trade show or event
IntentA need appears
TimingWeeks
FitYour category
VolumeRare
DetectabilityCommon tools
First-partyNames a personUseful for 21 days
Write to
The person you met
First line
Good to meet you at SaaStr. You mentioned the forecast review in January, want to compare notes before then?
How to catch it
Badge scans and notes in the CRM the same day.Your CRM
For free
A shared sheet the team fills in during the event.
Watch out
Follow up within the week. After that, you are one of forty vendors in their inbox.
Your contact gets promoted into a decision role
IntentA need appears
TimingWeeks
FitYour category
VolumeRare
DetectabilityCommon tools
Third-partyNames a personUseful for 2 months
Write to
The person you already know
First line
When we spoke last year, planning was all manual. Now that it is your call, is that still the case?
How to catch it
Title changes for contacts already in your CRM.UserGemsClayour partnerLinkedIn Sales NavigatorEnginyour partner
For free
LinkedIn notifications for your connections.
Watch out
Recall the last conversation. A promotion message without context is generic.
Likes or comments on your founder's or company's posts
IntentInterest
TimingWeeks
FitYour buyer
VolumeMany accounts
DetectabilityFree or yours
First-partyNames a personUseful for 14 days
Write to
The person who engaged
First line
Thanks for the comment on the post about show rates. Curious, how does your team handle reminders today?
How to catch it
Export the people who engage with your posts and match them to your buyer.TeamfluenceJunglerGojiberryLinkedIn Sales Navigator
For free
The reactions list on your own posts.
Watch out
A like is a hello, not a request. Open a conversation, do not send a calendar link.
Uses a competitor and the contract renews soon
IntentStrong intent
TimingA quarter
FitYour exact problem
VolumeRare
DetectabilityHard or costly
Third-partyNames a companyUseful for 4 months
Write to
The owner of the current tool
First line
If your [competitor] contract renews in spring, now is when switching is cheapest. Want a side-by-side before you sign?
How to catch it
Contract dates from purchase data providers, past conversations or your own notes.HG InsightsYour CRM
For free
Asking. "When does your current contract renew?" is a fine first question.
Watch out
Renewal data is patchy. Confirm the date in the conversation before you build a play on it.
Runs old or end-of-life technology
IntentA need appears
TimingA quarter
FitYour category
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a companyUseful for 6 months
Write to
The owner of the old system
First line
Support for [their version] ends soon. Here is the migration plan teams your size used, step by step.
How to catch it
Version and technology detection on websites and in job posts.BuiltWithTheirStackHG Insights
For free
Free tech lookup tools on their website.
Watch out
Old does not mean broken for them. Find the cost of staying, then talk.
An identified person visits your website
IntentA need appears
TimingWeeks
FitYour buyer
VolumeSome accounts
DetectabilityA paid tool
First-partyNames a personUseful for 7 days
Write to
The visitor, if they match your buyer
First line
Most people who look into this are trying to fix one thing, the hand-off between marketing and sales. Is that it for you?
How to catch it
Person-level visitor identification (strongest for US visitors).RB2BWarmlyVector
For free
Clicks from your own emails and newsletters, tied to the reader in your CRM.
Watch out
Person-level identification is restricted in Europe under GDPR. Check what your tool does there.
Clicks a link in your email
IntentInterest
TimingWeeks
FitYour buyer
VolumeSome accounts
DetectabilityFree or yours
First-partyNames a personUseful for 7 days
Write to
The person who clicked
First line
Here is the full version of the benchmark, with the numbers for your industry.
How to catch it
Link tracking in your sequencer, with bot clicks filtered out.Your CRM
For free
Built into every sequencer.
Watch out
Security scanners click every link in the first seconds. Ignore clicks that arrive right after delivery.
Announces a move into a new country or market
IntentA need appears
TimingA quarter
FitYour category
VolumeRare
DetectabilityCommon tools
Third-partyNames a companyUseful for 4 months
Write to
The leader of the expansion
First line
Selling into the US from Europe changes the sales cycle. Want the three things that surprised our clients?
How to catch it
News, new local entities and job posts abroad.PredictLeadsClayour partner
For free
News alerts and the company's own announcements.
Watch out
Expansion plans change. Confirm the timeline before you build a sequence on it.
Announces a partnership with a tool next to yours
IntentA need appears
TimingA quarter
FitYour exact problem
VolumeRare
DetectabilityA paid tool
Third-partyNames a companyUseful for 2 months
Write to
The owner of the partnership
First line
Since you now integrate with HubSpot, the next question from customers is usually reporting. We built that layer.
How to catch it
Partner directories, press releases and integration pages.PredictLeadsCrossbeamClayour partner
For free
Partner pages of the tools next to yours.
Watch out
Make the link to your product obvious in one sentence, or the hook falls flat.
Headcount grows fast in one department
IntentA need appears
TimingA quarter
FitYour buyer
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a companyUseful for 3 months
Write to
The head of the growing team
First line
Your support team grew by a third since spring. How are you keeping answers consistent with so many new people?
How to catch it
Headcount by department over time.Clayour partnerSumbleHarmonicLinkedIn Sales NavigatorLusha
For free
LinkedIn company page insights, checked by hand.
Watch out
Growth alone is not a need. Tie it to the problem growth creates.
Launches a rebrand or a new website
IntentA need appears
TimingA quarter
FitYour category
VolumeRare
DetectabilityCommon tools
Third-partyNames a companyUseful for 2 months
Write to
The marketing lead
First line
Once a new site is live, most teams look at conversion next. Is that the plan, or the sales story first?
How to catch it
Website change monitoring and technology changes on the site.VisualpingBuiltWithPredictLeads
For free
Visiting your top accounts' sites once a month.
Watch out
Compliment one specific thing. "Love the new site" in every email says you looked at none of them.
Opens a new office, plant or warehouse
IntentA need appears
TimingA quarter
FitYour category
VolumeRare
DetectabilityCommon tools
Third-partyNames a companyUseful for 4 months
Write to
The person running the new site
First line
A new site means new people to train fast. How are you planning the first month there?
How to catch it
News, press releases, job posts in a new city and real-estate announcements.PredictLeadsClayour partnerVisualping
For free
News alerts on your target accounts.
Watch out
Write to the local lead, not to headquarters. They feel the problem first.
Posts its first jobs in a new country
IntentA need appears
TimingA quarter
FitYour category
VolumeRare
DetectabilityCommon tools
Third-partyNames a companyUseful for 4 months
Write to
The country lead or the person running the expansion
First line
Opening in Spain is a big step. Want the three things we learned launching outbound for clients there?
How to catch it
Job posts by location for companies in your target list.TheirStackPredictLeadsClayour partner
For free
Job board searches by company and new location.
Watch out
Speak about the market, not about the job post. Local knowledge is the hook.
A company keeps engaging with your LinkedIn ads
IntentInterest
TimingA quarter
FitYour category
VolumeMany accounts
DetectabilityCommon tools
Second-partyNames a companyUseful for 1 month
Write to
The buyer persona at the engaged company
First line
We have been sharing how teams like yours cut no-shows in half. Want the playbook behind it?
How to catch it
Company-level engagement from LinkedIn campaign data, ranked by impressions and clicks.ZenABMFibblerFactors.ai
For free
The company breakdown in LinkedIn Campaign Manager.
Watch out
Impressions are what you paid for. Count clicks and repeated engagement, not reach.
Acquires a company or gets acquired
IntentA need appears
TimingA quarter
FitYour buyer
VolumeRare
DetectabilityCommon tools
Third-partyNames a companyUseful for 6 months
Write to
The leader in charge of the integration
First line
Merging two sales teams usually means two CRMs and two playbooks for a while. How are you handling it?
How to catch it
M&A news and databases.CrunchbasePitchBookPredictLeadsClayour partnerAutobound
For free
News alerts on "acquires" plus your target accounts.
Watch out
The buyer may change. Check who decides after the deal before you invest time.
An ABM platform marks the account as in-market
IntentA need appears
TimingA quarter
FitYour category
VolumeSome accounts
DetectabilityHard or costly
Third-partyNames a companyUseful for 1 month
Write to
The buying group the platform suggests
First line
We work with teams at your stage on exactly this decision. Is it on the roadmap this half?
How to catch it
Predictive models that blend web, intent and firmographic data into a buying stage.6senseDemandbaseIntentsify
For free
No reliable free way.
Watch out
Ask the vendor how the stage is built. If nobody can explain it, sales will not trust it.
Joins a community or group about your category
IntentA need appears
TimingA quarter
FitYour category
VolumeRare
DetectabilityA paid tool
Third-partyNames a personUseful for 1 month
Write to
The new member, inside the community first
First line
Welcome to the group. The pinned thread on scoring models is the best one here, I wrote half of it.
How to catch it
Member and activity tracking in Slack, Discord and forum communities.Common RoomAmplemarket
For free
Being active in the community yourself.
Watch out
Community rules usually forbid selling. Help first or you get removed.
Reads more than usual about your topic across B2B sites
IntentA need appears
TimingA quarter
FitYour buyer
VolumeSome accounts
DetectabilityA paid tool
Third-partyNames a companyUseful for 1 month
Write to
The buyer persona at the surging company
First line
Revenue teams are rethinking how they score accounts this year. Here is what changed for the ones who did.
How to catch it
Co-op intent data that measures topic consumption against each company's normal level.BomboraZoomInfoApollo.ioCognismProspeoour partnerLushaIntentsifyInforma TechTarget
For free
No reliable free way.
Watch out
A surge tells you a company, never a person, and topics are broad. Stack it with a people or hiring signal.
A company visits your website
IntentInterest
TimingA quarter
FitYour buyer
VolumeMany accounts
DetectabilityCommon tools
First-partyNames a companyUseful for 14 days
Write to
The buyer persona at that company, found separately
First line
We help teams your size cut onboarding time for new reps. Is that on your list this quarter?
How to catch it
Reverse IP lookup on visits, matched to companies in your CRM or ICP.LeadfeederSnitcherAlbacrossHubSpotour partnerZoomInfoApollo.ioLead Forensics
For free
Free tiers of visitor identification tools cover a few dozen companies a month.
Watch out
Remote work and VPNs blur IP matching. Treat one visit as a hint, not as intent.
Downloads a gated report or template
IntentInterest
TimingA quarter
FitYour buyer
VolumeSome accounts
DetectabilityFree or yours
First-partyNames a personUseful for 21 days
Write to
The person who downloaded it
First line
Did the template work for your team? Most people get stuck on the scoring tab, glad to help.
How to catch it
Form fills on gated content, scored by topic and by role.Your CRM
For free
Your form tool.
Watch out
A download means research, not buying. Offer help with the content, not a demo.
Views your LinkedIn profile or accepts your connection
IntentInterest
TimingA quarter
FitYour buyer
VolumeMany accounts
DetectabilityCommon tools
First-partyNames a personUseful for 7 days
Write to
The viewer, if they match your buyer
First line
Thanks for connecting. What are you working on this quarter on the sales side?
How to catch it
Profile views and accepted connections on LinkedIn.LinkedIn Sales NavigatorGojiberry
For free
LinkedIn notifications.
Watch out
Never open with "thanks for viewing my profile". Treat it as permission to start, not as a reason.
The account is a customer of one of your partners
IntentInterest
TimingHalf a year+
FitYour exact problem
VolumeSome accounts
DetectabilityCommon tools
Second-partyNames a companyUseful for 12 months
Write to
The buyer, through the partner's account manager
First line
Your account manager at [partner] suggested I reach out. We built the reporting layer many of their customers use.
How to catch it
Account mapping with partners (shared lists, matched privately).Crossbeam
For free
Swapping account lists with a partner you trust.
Watch out
Overlap is fit and trust, not timing. Ask the partner for timing before you write.
Announces a new strategy or a reorganization
IntentA need appears
TimingA quarter
FitYour buyer
VolumeRare
DetectabilityA paid tool
Third-partyNames a companyUseful for 3 months
Write to
The leader who owns the new strategy
First line
Moving upmarket changes who you sell to. Want to see how two clients rebuilt their target list for it?
How to catch it
Leadership posts, press releases and interviews.Clayour partnerPredictLeads
For free
Following your top accounts' leaders on LinkedIn.
Watch out
Strategy talk is cheap. Wait for a hiring or budget move that confirms it.
Wins a grant or public funding for a project in your area
IntentA need appears
TimingA quarter
FitYour category
VolumeToo rare or common
DetectabilityA paid tool
Third-partyNames a companyUseful for 4 months
Write to
The project lead
First line
The new grant covers tools in our category. Want to see what companies like yours built with theirs?
How to catch it
Grant registries and regional funding announcements.Clayour partnerPredictLeads
For free
Public grant registries.
Watch out
Grant money comes with rules and deadlines. Know them before you call.
Launches a new product or product line
IntentInterest
TimingA quarter
FitYour buyer
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a companyUseful for 2 months
Write to
The product or marketing lead behind the launch
First line
Who are you selling the new product to first, existing customers or a new segment?
How to catch it
Press releases, product pages and launch platforms.PredictLeadsVisualpingClayour partner
For free
News alerts and launch sites.
Watch out
Launch week is chaos. Come back two weeks later.
A new budget year starts
IntentInterest
TimingWeeks
FitLoosely related
VolumeSome accounts
DetectabilityA paid tool
Third-partyNames a companyUseful for 2 months
Write to
The budget owner
First line
Budgets for next year are being set now. Want a one-page case to bring into the planning meeting?
How to catch it
Fiscal year ends from annual reports or company data.Clayour partner
For free
Annual reports and the company registry.
Watch out
Planning happens before the year starts. Arrive in the planning window, not on day one.
Uses a competitor (no renewal date known)
IntentInterest
TimingNo clock
FitYour exact problem
VolumeMany accounts
DetectabilityCommon tools
Third-partyNames a companyUseful for 12 months
Write to
The owner of the tool, for a long nurture
First line
Not asking you to switch. When you next review [competitor], here is the comparison worth having.
How to catch it
Technographic data from websites, job posts and providers.BuiltWithTheirStackHG InsightsSumble
For free
Free tech lookups and job posts naming the tool.
Watch out
Using a competitor proves fit, not timing. Wait for a timing signal on top.
Spends more on your category every year
IntentA need appears
TimingHalf a year+
FitYour category
VolumeSome accounts
DetectabilityHard or costly
Third-partyNames a companyUseful for 6 months
Write to
The budget owner of the category
First line
Your team is investing more in data tools each year. Want to see where peers cut overlap without losing coverage?
How to catch it
IT spend estimates from technographic providers.HG Insights
For free
No reliable free way.
Watch out
Spend figures are models, not invoices. Use them to rank accounts, never to quote numbers.
Follows a competitor or joins their events
IntentInterest
TimingHalf a year+
FitYour exact problem
VolumeSome accounts
DetectabilityA paid tool
Third-partyNames a personUseful for 2 months
Write to
The follower, if they match your buyer
First line
You are clearly close to this space. One question, what is still missing from the tools you have tried?
How to catch it
Follower and attendee lists from public pages and event platforms.TeamfluenceGojiberryClayour partner
For free
Public attendee lists of competitor webinars and events.
Watch out
Following is cheap. Wait for a second signal before you invest a personal message.
Someone in your network knows the decision-maker
IntentInterest
TimingHalf a year+
FitYour category
VolumeSome accounts
DetectabilityCommon tools
Second-partyNames a personUseful for 12 months
Write to
The connector first, then the decision-maker
First line
Ask the connector, not the buyer. "Would you be comfortable introducing me to Anna about this one thing?"
How to catch it
Relationship mapping across your team's, investors' and advisors' networks.The SwarmLinkedIn Sales Navigator
For free
Your team's LinkedIn connections, checked by hand.
Watch out
A path is not a reason. Pair it with a timing signal or the intro goes nowhere.
Prepares to go public
IntentA need appears
TimingA quarter
FitYour buyer
VolumeToo rare or common
DetectabilityA paid tool
Third-partyNames a companyUseful for 6 months
Write to
The CFO or the controller
First line
Going public means a new level of reporting discipline. Here is the checklist finance teams used in the last year before listing.
How to catch it
Filings, banker announcements and senior finance hires.PitchBookCrunchbaseClayour partner
For free
Business news and public filings.
Watch out
Quiet periods limit what they can say. Keep it about readiness, not about the deal.
Lands on a fast-growth ranking
IntentInterest
TimingHalf a year+
FitYour buyer
VolumeRare
DetectabilityFree or yours
Third-partyNames a companyUseful for 1 month
Write to
The founder or CEO
First line
Growing that fast usually breaks one thing first. For most teams on that list, it is hiring.
How to catch it
Published rankings (Inc. 5000, FT 1000 and local equivalents).Clayour partner
For free
The ranking itself, it is public.
Watch out
Hundreds of vendors use the same list the same week. Add a real reason or skip it.
Subscribes to your newsletter or follows your page
IntentContext only
TimingHalf a year+
FitYour buyer
VolumeMany accounts
DetectabilityFree or yours
First-partyNames a personUseful for 2 months
Write to
Nobody yet. Let it stack with something stronger
First line
No message. Wait for a second signal.
How to catch it
Your newsletter tool and page followers.Your CRM
For free
Built into your newsletter tool and LinkedIn page.
Watch out
Interest is not intent. Pitching a subscriber is the fastest way to an unsubscribe.
Shares an investor with you
IntentContext only
TimingHalf a year+
FitYour category
VolumeRare
DetectabilityCommon tools
Second-partyNames a companyUseful for 12 months
Write to
The founder, through the investor if possible
First line
Ask the investor for an intro, mention what you have in common in one line.
How to catch it
Portfolio pages of your investors.CrunchbaseDealroomThe Swarm
For free
Your investors' portfolio pages.
Watch out
Portfolio intros work once per company. Use them for the accounts that matter most.
Wins an award or gets press coverage
IntentContext only
TimingHalf a year+
FitLoosely related
VolumeSome accounts
DetectabilityCommon tools
Third-partyNames a companyUseful for 14 days
Write to
Nobody, unless another signal is live
First line
Use it as a warm opener next to a real reason, never alone.
How to catch it
News alerts.PredictLeadsClayour partner
For free
News alerts on your target accounts.
Watch out
Flattery is not a reason to talk. It only works as the first line of a message with a real one.
Opens your email
IntentContext only
TimingNo clock
FitLoosely related
VolumeToo rare or common
DetectabilityCustom work
First-partyNames a personUseful for None
Write to
Nobody
First line
No message. An open is not a signal.
How to catch it
Do not track it as a signal.Nothing to set up
For free
No reliable free way.
Watch out
Apple Mail Privacy Protection loads email content in the background, opened or not (Apple, 2021), and Apple Mail made 76.56% of tracked opens in September 2026 (Litmus). Ranked last on purpose.
No signal matches. Try another word or clear the filters.
Free to use with a link backCite it, embed the top 10 or take the whole dataset (CC BY 4.0). Missing a signal? Write to success@growthcab.com and it goes into the next edition.
Complete the sentence. The finder votes every signal again for your company with the same model, mostly on fit, volume and detectability, and shows why each one moved.
Your top 10 signals to build campaigns on
Ranked for the company above. Open one for who to write to and the first line.
Write to
The person who asked, by replying where they asked or by DM
First line
Saw your question about outbound agencies in Europe. Not pitching here, but happy to share the three questions I would ask any of them.
How to catch it
Keyword monitoring on LinkedIn, Reddit, Slack groups and forums for "recommend", "looking for", "alternatives to".Common RoomSyftenOctolens
Write to
The hiring manager
First line
The new role asks for experience with [your category]. Want to see how teams set it up before the hire starts?
How to catch it
Job posts parsed for tool and category names.TheirStackPredictLeadsClayour partnerSumble
Write to
The new leader
First line
Most leaders in their first 90 days want a clear baseline. Here is the one we build in two weeks.
How to catch it
Alerts on new people in your buyer's titles at accounts in your target list.Clayour partnerLinkedIn Sales NavigatorUserGemsLoneScaleApollo.ioCognism
Write to
The new hire, who needs tools and partners fast
First line
Being the first RevOps hire means building everything at once. Here is the stack checklist we give our clients.
How to catch it
New hires in a function where the company had nobody before.Clayour partnerLinkedIn Sales NavigatorLoneScaleSumble
Write to
The hiring manager
First line
Five SDR openings at once is a big ramp. How are you planning onboarding so they book meetings in month one?
How to catch it
Open roles by function, refreshed weekly.Clayour partnerTheirStackPredictLeadsApollo.ioLusha
Write to
The buyer persona at that company
First line
Teams comparing us with [competitor] usually ask about two things, setup time and reporting. Here are both, straight.
How to catch it
Review-site buyer intent that names the companies viewing your profile and comparisons.G2 Buyer IntentHG Insights
Write to
The person introduced, with the customer in copy
First line
Marco suggested we talk, he thought the reporting work we did for his team would fit yours.
How to catch it
Ask for intros at the moments customers are happiest (a result, a renewal, a review).Your CRM
Write to
The person who complained, if they own the tool
First line
If [competitor] is still giving you trouble, here is how teams moved off it without losing their history.
How to catch it
Keyword tracking on competitor names next to words like alternative, switching or frustrated.OctolensSyften
Write to
The author
First line
Your post on no-shows hit home. We wrote down what fixed it for teams like yours, want the short version?
How to catch it
Keyword tracking on posts by people who match your buyer.Common RoomOctolensSyften
Write to
The hiring manager
First line
The analyst role mentions rebuilding reports by hand every Monday. That part we can take off the job before they start.
How to catch it
Job descriptions read by an AI step for your problem words.Clayour partnerTheirStackSumble
Never let these wait
Your own channels. Answer within the hour.
Asks for a demo or a call with sales89
Usage gets close to the plan limit81
Asks your chat or support about plans, security or contracts78
Starts booking a meeting and stops halfway78
Your first micro-campaign
Run them next to your always-on campaign. An account that shows one jumps the queue.
Asks in public for a tool or vendor recommendation81
A job post names your category or a competitor's tool75
A new CRO, VP Sales or head of sales starts75
Your starter stack
Tools with a published price up to $2,000 a month, or a free plan with the signals.
ClayFrom $167/mo · our partner5
SyftenFrom $29.95/mo3
OctolensFrom $159/mo3
TheirStackFree plan3
Skip for now
The weakest outbound signals for you.
Wins an award or gets press coverage29
Shares an investor with you33
Lands on a fast-growth ranking40
8 signals do not apply to you
Trial sign-upNeeds a free plan or a self-serve trial
Hits an upgrade gateNeeds a free plan or a self-serve trial
Product-qualified leadNeeds a free plan or a self-serve trial
Team invitesNeeds a free plan or a self-serve trial
Email openNot a signal since Apple Mail Privacy Protection
GitHub activityOnly for products that developers use
Tender or RFP publishedOnly for teams selling to the public sector
Pre-tender consultationOnly for teams selling to the public sector
Want these running on your market?
On the first call we bring your top signals counted in your own market, the way we prepare every sales call.
The same model Stratega, our research engine, runs before every sales call we take. Each signal gets five votes from 1 to 5. The weights turn them into a score from 0 to 100.
30%Intent
25%Timing
15%Fit
15%Volume
15%Detectability
Intent30%
Timing25%
Fit15%
Volume15%
Detectability15%
Intent30%
How directly it says they want to buy something like yours
1Context only, no need implied
2Interest in the topic
3A change that creates a need
4Strong implied intent
5An explicit request to buy
Timing25%
How short and how close the buying window is
1No clock at all
2Half a year or more
3About a quarter
4A few weeks
5Days
Fit15%
How specific the signal is to what you sell
1Any company could show it
2Loosely related to you
3Related to your buyer
4About your category
5About you or your exact problem
Volume15%
Fires often enough to fill a campaign, rarely enough to separate accounts
1Almost never, or almost everyone
2Rare
3Some accounts
4A healthy slice
5The sweet spot for a campaign
Detectability15%
How reliably and cheaply you can capture it
1Custom work, low coverage
2Hard or expensive
3A paid tool does it
4Easy with common tools
5Your own data or free public data
Signal levels
Warm0 to 59
Hot60 to 74
On fire75 to 100
On fire75 to 100First in line for your micro-campaign
Hot60 to 74Joins the micro-campaign when fire signals are too few
Warm0 to 59Stays in the always-on campaign, adds 10 points on top of a stronger signal
One account, three signals, 100 days
Signals stack and fade. The best live signal counts in full, every other live signal adds 10 points (up to 20), and priority loses a point every three days. For an account in your micro-campaign, priority 70 or more means reach out within 24 hours, 55 or more within the week. When every signal has passed its window, the account goes back to the evergreen campaign, the always-on sequence for accounts with no live signal.
1Day 0New head of operations starts68
2Day 20Job post names your category75
3Day 45Comes back to your pricing page70
Priority 70 or more: reach out within 24 hours
55 or more: within the week
Priority of the account, day by day
Where the votes come from. Intent and timing come mostly from the nature of each signal. Fit, volume and detectability depend on your company, so the general index votes the typical B2B case and the finder votes each signal again for yours, mostly on those three. Votes are Growth Cab's judgment from running signal-based campaigns in the US and Europe, not a survey, reviewed every quarter. This is the October 2026 edition, and the CSV has every vote if you want to change them.
TOOLS
Intent data providers, mapped to every signal
54 tools mapped to the signal families they cover today, with the lowest price each vendor publishes (billed yearly where it shows both), read on the vendors' own pages in October 2026. Nobody paid to be listed. Our clients and partners are marked, and Prospeo pays us a referral commission elsewhere on the site.
Tool
Inbound
Product
Website
Research
Social
People
Hiring
Money
Change
Tech
Network
Names
Starts at
Details
Website visitor identification
Both
From $79/moFree plan too
Names individual US visitors to your website with LinkedIn profiles and business emails.
Signal families
Website and content
Names
Companies and people
Coverage
Names people in the US only. Elsewhere it names the company.
Pricing
Free plan names companies only (150 a month). Starter $79 a month with LinkedIn profiles, Pro from $149 with business emails, Pro+ from $199.
Both
From $10,000/yr
Names website visitors and the people behind them, and adds Bombora intent, job changes, hiring, funding and social signals.
Signal families
Inbound requests, Product usage, Website and content, Research intent, Social and community, People moves, Hiring, Money events, Tech stack
Names
Companies and people
Pricing
Website identification from $10,000 a year, inbound chat from $20,000, AI inbound from $30,000. Signals package $10,000 a year. Through sales.
Note
HubSpot agreed to buy Warmly (announced June 2026).
Both
From $36,000/yr
Tracks 30+ contact and account signals, like site visits, LinkedIn engagement, job changes and funding, to stage accounts and target ads.
Signal families
Inbound requests, Website and content, Research intent, Social and community, People moves, Hiring, Money events, Company change
Names
Companies and people
Pricing
Starter from $36,000 a year on one annual contract. Signals and ads use credits.
Both
From €79/moFree plan too
Names the companies visiting your website and what they read, with alerts on job ads, financials and partnerships.
Signal families
Website and content, Hiring, Money events, Company change, Tech stack
Names
Companies and people
Coverage
Global company data, built and hosted in the EU.
Pricing
Lite free forever (last 100 companies a month). Discover from €79 a month billed yearly, Activate from €369, Scale from €599.
Note
Dealfront went back to the Leadfeeder name in March 2026.
Both
From $49/mo
Names the companies visiting your site, ties form fills and email clicks to people, and alerts when target accounts hit key pages.
Signal families
Inbound requests, Website and content, Tech stack
Names
Companies and people
Coverage
Global.
Pricing
$49 a month billed yearly ($79 monthly) for up to 50 identified companies, priced by companies identified. 14-day free trial.
Company
From €59/mo
Names the companies visiting your website, scores them on fit and behavior, then finds contacts for outreach.
Signal families
Website and content
Names
Companies
Coverage
Strongest in Europe.
Pricing
Starter €59 a month billed yearly, Professional €149. 14-day free trial.
Company
On request
Names the companies visiting your website, which pages they read and when they come back, with decision-maker contacts.
Signal families
Inbound requests, Website and content
Names
Companies
Pricing
Priced on your website traffic, set after a one-week free trial. Unlimited users.
Both
From $20/mo per seat
Inside the HubSpot CRM, shows companies visiting your site or researching your topics, plus funding, launches, new executives and job changes.
Signal families
Website and content, Research intent, People moves, Money events, Company change
Names
Companies and people
Coverage
Global.
Pricing
Buyer intent comes with the Starter, Professional and Enterprise plans and uses HubSpot credits. Starter lists at $20 per seat a month.
Note
Formerly sold as Breeze Intelligence. Clearbit has joined HubSpot.
Disclosure
Growth Cab is a HubSpot Solutions Partner.
Intent and ABM platforms
Both
On request
Finds accounts researching your category through keyword and review-site intent, names website visitors and adds job change, hiring and funding signals.
Signal families
Website and content, Research intent, People moves, Hiring, Money events, Tech stack
Names
Companies and people
Coverage
Global.
Pricing
Packages through sales, no published prices.
Note
Closed its free plan on August 12, 2026.
Both
On request
Combines its own keyword intent, website visitor identification, technographics and company news to show which accounts are in market.
Signal families
Website and content, Research intent, People moves, Money events, Company change, Tech stack
Names
Companies and people
Coverage
Global.
Pricing
Custom plans through sales, no published prices.
Company
On request
Company-level topic surges from a co-op of B2B publishers, plus the companies visiting your own website.
Signal families
Website and content, Research intent
Names
Companies
Pricing
Through sales, no published prices.
Both
On request
Shows which accounts and opted-in people are researching your tech category on its 220+ media sites and webinars.
Signal families
Research intent
Names
Companies and people
Coverage
Global, with reach in Europe, Asia Pacific and Latin America.
Pricing
Through sales, no published prices.
Note
TechTarget merged with Informa Tech in December 2024. Priority Engine is now the Informa TechTarget Portal.
Both
On request
Scores which accounts and buying-group roles are researching your topics, plus website visitors, technographics and business events.
Signal families
Website and content, Research intent, People moves, Hiring, Money events, Company change, Tech stack
Names
Companies and people
Coverage
Intent data in North America, Europe, Asia Pacific and Latin America. Buying-group contacts in the US only.
Pricing
Usage-based, through sales: leads priced per lead, ads per thousand impressions.
Note
Bought Salutary Data in January 2026.
Contact databases with signals
Both
On request
Flags companies and people researching your topics, names website visitors and alerts on funding, M&A, executive moves, hiring and tech changes.
Signal families
Website and content, Research intent, People moves, Hiring, Money events, Company change, Tech stack
Names
Companies and people
Coverage
Global, strongest in North America. Intent comes from US devices.
Pricing
Free Lite plan for contact data. Intent, website visitors and job change tracking sit in the paid Copilot plans, priced on request.
Both
From $49/mo per seatFree plan too
Adds intent topics, website visitor identification, job changes, funding, hiring and company news to its contact database and sequencer.
Signal families
Website and content, Research intent, People moves, Hiring, Money events, Company change, Tech stack
Names
Companies and people
Coverage
Global. Person-level visitor identification is US only.
Pricing
Free plan with one intent topic and company-level visitor identification for 20 companies a month. Basic $49, Professional $79, Organization $119 per seat a month, billed yearly. Person-level visitor identification is an add-on.
Note
Pocus is joining Apollo (2026).
Both
From $37.45/mo
Dated signals on hiring surges, funding, news, job changes and traffic shifts, plus intent topics and visitor identification.
Signal families
Website and content, Research intent, People moves, Hiring, Money events, Company change
Names
Companies and people
Coverage
North America, Europe, Asia Pacific and Latin America. No Italian contact data today.
Pricing
Free plan with 40 credits a month. Starter $37.45 a month billed yearly, with intent topics. Signals start on Pro, $52.45 a month billed yearly.
Both
On request
Adds hiring trends, funding and M&A alerts, technographics, job changes and Bombora research intent to its contact data.
Signal families
Research intent, People moves, Hiring, Money events, Tech stack
Names
Companies and people
Coverage
Global, strongest in Europe.
Pricing
Standard and Pro plans through sales. No published prices.
Both
From $37/moFree plan too
Contact database with Bombora intent topics, job change tracking and filters for job posts, funding, tech and executive moves.
Signal families
Research intent, People moves, Hiring, Money events, Tech stack
Names
Companies and people
Pricing
Free plan with 100 credits a month. Starter $37 a month billed yearly ($49 monthly). Job change tracking from Growth, $74 a month billed yearly.
Disclosure
Growth Cab partner. Prospeo pays us a referral commission elsewhere on our site, and we ran the Prospeo V2 launch.
Review-site intent
Company
On request
Shows which companies view your G2 profile, your category, competitor comparisons and pricing pages.
Signal families
Research intent
Names
Companies
Pricing
An add-on sold through sales. G2 plans start at $299 a month, without intent data.
Note
Since 2026 it includes research on Capterra, Software Advice and GetApp, which G2 bought from Gartner.
People moves
Both
From $40,000/yr
Tracks past buyers and champions as they change jobs, and adds contact-level intent, funding, hiring and tech signals.
Signal families
Website and content, Research intent, People moves, Hiring, Money events, Tech stack
Names
Companies and people
Pricing
Core $40,000 a year, Advanced $75,000, Elite $150,000, plus a one-time setup fee. Bought through a demo.
Both
From $500/mo
Tracks when past customers and users change jobs and flags new executive hires at your accounts.
Signal families
People moves, Network and partners
Names
Companies and people
Pricing
Lite from $500 a month, Pro $2,500, Enterprise $5,000, priced by the contacts you track. Bought through a demo.
Both
From $200/mo
Alerts you inside Salesforce or HubSpot when champions move, new executives join or target accounts post relevant jobs.
Signal families
People moves, Hiring, Tech stack
Names
Companies and people
Coverage
US and Europe.
Pricing
Free sign-up with 100 credits. Starter $200 a month (2,000 credits), Growth $1,000. Job post signals from Growth.
Both
From $89.99/mo
Flags job changes, new leaders, people following your company, LinkedIn buyer intent, hiring and warm paths through your team.
Signal families
Research intent, Social and community, People moves, Hiring, Money events, Network and partners
Names
Companies and people
Coverage
Global.
Pricing
Core $1,079.88 a year per seat ($89.99 a month), or $119.99 monthly. Buyer intent and TeamLink warm paths need Advanced, $159.99 a month.
Social and community listening
Both
From $2,500/mo
Ties website, product, community, social and job change activity, plus Bombora topics, to named people and accounts.
Signal families
Product usage, Website and content, Research intent, Social and community, People moves, Hiring
Names
Companies and people
Pricing
Essential $2,500 a month billed yearly (5 seats). Advanced and Enterprise on request. Product signals are an add-on.
Note
Acquired by Zoom (2026).
Person
From €449/mo
Captures profile visits, follows and engagement with your team's posts, your ads and the profiles you track, then checks them against your ICP.
Signal families
Website and content, Social and community
Names
People
Pricing
One plan at €449 a month with 1,000 qualified leads and unlimited seats. Bought through a demo.
Person
From $99/mo
Lists the people liking or commenting on the LinkedIn profiles, pages and keywords you track, with work emails.
Signal families
Social and community
Names
People
Pricing
Starter $99 a month (5 tracked profiles, pages or keywords), Discovery $199, Growth $299. 7-day free trial.
Both
From $99/mo per user
An AI agent that finds prospects from LinkedIn engagement, job changes, funding, hiring and tech changes, then contacts them.
Signal families
Website and content, Social and community, People moves, Hiring, Money events, Tech stack
Names
Companies and people
Pricing
From $99 per user a month, custom plan on request. Free trial.
Person
From $29.95/mo
Keyword alerts on Reddit, Hacker News, X, forums, GitHub, Slack communities and blogs, for your brand, rivals or problem.
Signal families
Social and community
Names
People
Pricing
Entry $29.95 a month, Standard $49.95, PRO $119.95. X and YouTube monitoring are paid add-ons. 14-day free trial.
Person
From $159/mo
AI-filtered mentions of your brand and competitors on Reddit, X, LinkedIn, Hacker News, GitHub, YouTube and review sites.
Signal families
Social and community
Names
People
Pricing
Pro $159 a month billed yearly, Scale $499 a month billed yearly. Usage above the plan billed per mention.
Company, hiring and tech data
Company
Free plan
Turns job posts into hiring alerts, technographics and keyword intent for each company.
Signal families
Hiring, Tech stack
Names
Companies
Coverage
Global, job posts from more than 195 countries.
Pricing
Free plan with 50 company credits a month. Paid credits bought online, priced by volume.
Company
From $40/moFree plan too
Company signals through an API: news events, job openings, technographics, funding rounds and key customers.
Signal families
Hiring, Money events, Company change, Tech stack
Names
Companies
Coverage
Global.
Pricing
Free for 100 API calls a month. Pay as you go from $0.04 a call, with a $40 monthly minimum. Flat files and webhooks through sales.
Both
Free plan
Account intelligence from job posts: which teams use which tools, which teams grow and what they hire for.
Signal families
Hiring, Tech stack
Names
Companies and people
Pricing
Free plan. Pro bought online, Enterprise through sales.
Company
From $295/mo
Tracks the web technologies of millions of sites and alerts you when one adopts, drops or switches a tool.
Signal families
Tech stack
Names
Companies
Coverage
Global.
Pricing
Free lookups of single sites. Basic $295 a month, Pro $495, Team $995, cheaper billed yearly.
Both
From $22,000/yr
Technographics, IT spend and install history for each account, plus buyer intent from web and TrustRadius research.
Signal families
Research intent, Tech stack
Names
Companies and people
Pricing
From $22,000 a year on a two-year term, 10% more on a one-year term. Quote through sales.
Note
Bought TrustRadius in 2025 (now HG Customer Voice). Its research feeds HG Buyer Intent.
Company
Free plan
Watches any web page and alerts you, with a summary, when pricing, products, careers pages or rules change.
Signal families
Company change
Names
Companies
Pricing
Free plan. Personal and Business plans bought online, priced by checks and pages. Solutions tier through sales.
Both
From $19 credit pack
A signal data API with hundreds of signal types: funding, M&A, hiring, leadership changes, news, filings and topic intent.
Signal families
Research intent, Social and community, People moves, Hiring, Money events, Company change
Names
Companies and people
Pricing
Credit packs from $19 for 1,900 credits, one-time and without expiry. 1,000 free credits at sign-up. Volume and flat files through sales.
Funding and deal data
Company
From $49/mo
Private company data with funding, acquisitions, IPOs, layoffs and leadership hires as alerts.
Signal families
People moves, Money events, Company change
Names
Companies
Pricing
Pro $49 a month billed yearly in the first year ($99 monthly). Business from $199 a month billed yearly.
Company
On request
Private capital database of venture, private equity and M&A deals, with alerts for business development.
Signal families
Money events
Names
Companies
Coverage
Global.
Pricing
Price on request, by seats, firm type and add-ons.
Both
On request
Startup database with funding rounds, investors, founders and key hires, and alerts on newly founded companies.
Signal families
People moves, Money events
Names
Companies and people
Coverage
Global, strongest in Europe.
Pricing
Per seat, billed yearly, minimum 3 seats, quote through sales.
Both
On request
Startup database that alerts on new rounds, stealth founders, leadership changes and hiring, built mainly for investors.
Signal families
People moves, Hiring, Money events, Network and partners
Names
Companies and people
Pricing
Price on request.
Company
From €100/mo
Public sector IT tenders and contract awards as they happen, with alerts on contracts about to expire.
Signal families
Money events
Names
Companies
Coverage
Spain, Italy and Portugal.
Pricing
Platinum Data €1,200 a year (€100 a month), or €110 monthly. Platinum Pro €185 a month. 15-day free trial.
Disclosure
Growth Cab client. We built its outbound.
Partners and relationships
Company
Free plan
Shows where your CRM accounts overlap with your partners' customers, so sales can ask partners about shared deals.
Signal families
Network and partners
Names
Companies
Pricing
Free plan. Connector, Supernode and Enterprise are paid plans.
Note
Merged with Reveal in 2024. The combined company is Crossbeam.
Both
From $99/moFree plan too
Maps warm intro paths through your team's combined networks, with job change and funding data.
Signal families
People moves, Money events, Network and partners
Names
Companies and people
Pricing
Free plan. Premium $99 a month per company, 20% less billed yearly. Enterprise through sales.
Ad engagement
Company
From $199/mo
Names companies visiting your site and joins that with LinkedIn and Google ad engagement and G2 intent.
Signal families
Website and content, Research intent
Names
Companies
Coverage
People named for US traffic only, through RB2B.
Pricing
Lite $199 a month after a free trial. Basic $6,000 a year, Growth $20,000, Enterprise from $30,000.
Company
From $59/mo
Shows which companies engage with your LinkedIn ads, scores them and syncs them to your CRM.
Signal families
Website and content
Names
Companies
Pricing
Starter $59 a month billed yearly, Growth $159, Pro $399. Free trial.
Company
From $80/mo
Shows which companies view or engage with your LinkedIn, Google and Meta ads and your organic posts.
Signal families
Website and content, Social and community
Names
Companies
Pricing
Growth $89 a month, or $80 billed yearly. Google and Meta ads add-ons $59 per account a month. 30-day free trial.
Inbound routing and scheduling
Both
From $12,000/yr
Enriches, scores and routes form fills and demo requests, identifies site visitors and books the meeting.
Signal families
Inbound requests, Product usage, Website and content, People moves
Names
Companies and people
Pricing
Growth plan $12,000 a year plus seats, Enterprise $25,000 a year. Visitor identification on every plan.
Both
From $1,250/mo
Turns form fills, chats and identified visitors into routed meetings, booked on the spot.
Signal families
Inbound requests, Website and content
Names
Companies and people
Pricing
Routing and Scheduling $1,250 a month ($15,000 a year, 15 seats included). Account identification from the Experiences tier, $3,500 a month.
Signal workflow platforms
Both
From $167/mo
Builds custom signals (job changes, company news, social mentions, web and topic intent) on 150+ data providers.
Signal families
Website and content, Research intent, Social and community, People moves, Hiring, Money events, Company change, Tech stack
Names
Companies and people
Pricing
Free plan without signals. Launch from $167 a month billed yearly ($185 monthly) for job change, news and social signals. Web and topic intent from Growth, $495 a month.
Disclosure
Growth Cab is a Clay Enterprise Partner.
Both
From $600/mo
Its AI agent surfaces job changes, funding, hiring, news, competitor reviews and community activity, then writes the outreach.
Signal families
Research intent, Social and community, People moves, Hiring, Money events, Company change
Names
Companies and people
Pricing
Startup $600 a month on a yearly term (2 users). Growth and Elite on request. Free trial on request.
Both
From $20/mo per seat
Pulls signals from 40+ sources, from job changes and hiring to website and product usage, to trigger outbound.
Signal families
Product usage, Website and content, Social and community, People moves, Hiring, Money events, Company change, Tech stack
Names
Companies and people
Coverage
Global.
Pricing
Free plan with limited credits. Base $20 per seat a month with job change and hiring signals, Pro $60. Website and product signals on Business, through sales.
Both
On request
AI outbound platform that flags job changes, promotions, funding, hiring, news and recent posts, then sequences contacts.
Signal families
Social and community, People moves, Hiring, Money events, Company change, Tech stack
Names
Companies and people
Pricing
Custom plans on request.
Note
Formerly Genesy.
Disclosure
Growth Cab partner.
Both
From $249/mo per seat
AI sales platform that acts on hiring, job change, tech, content, website and social signals, from outreach to dialing.
Signal families
Website and content, Research intent, Social and community, People moves, Hiring, Tech stack
Names
Companies and people
Pricing
Operator $249 per seat a month, Commander $499 a month with one seat.
Note
Formerly FlashIntel, renamed in January 2026.
Disclosure
Growth Cab client. We ran its SuperAgent launch.
Both
On request
Enrichment workspace with access to 160+ data providers, such as tech stacks and funding data, without your own API keys.
Signal families
Money events, Tech stack
Names
Companies and people
Pricing
Build and Scale plans with a trial, Enterprise through sales.
Disclosure
Growth Cab partner.
Your own systems
Both
You own it
Your own system: the signals live in data you already have.
Signal families
Inbound requests, Product usage, Website and content, Network and partners
Names
Companies and people
Pricing
Part of the stack you already pay for.
Both
You own it
Your own system: the signals live in data you already have.
Signal families
Product usage
Names
Companies and people
Pricing
Part of the stack you already pay for.
IN THE DEAL
Buying signals inside a live deal
Once you are talking, the signals change. These eight, scored with the same model, say a deal is moving. Tap or hover one to find it in the thread.
Re: Planning tool for Acme5 messages
Laura BianchiHead of Operations, Acme Logistics
Thanks for the session. How long did onboarding take for a team of our size? We have 40 planners across three sites.
Laura Bianchi
Adding Marco from finance, he will want to see the numbers. What would 25 seats look like on the annual plan?
Marco RossiCFO, Acme Logistics
If we started in January, could we pay quarterly? We need this running before peak season in March.
Marco Rossi
Is there a logistics company we could speak with? Our worry is that planners will not keep the data up to date.
Laura Bianchi
One more thing. Could you fill in our vendor security questionnaire and send your DPA?
1Security reviewAnswer within two days and offer a call with your security lead.89
2Contract termsSend a draft order form with the terms they asked for.89
3Implementation questionsShare a dated onboarding plan with names on each step.86
4New stakeholders joinSend each new person the one page that answers their question.79
5Pricing questionsGive a real number fast, with the value it is tied to.79
6Names a deadlinePlan backwards from their date, in writing.78
7Asks for referencesBook the reference call for them, do not just send a name.75
8Specific objectionAnswer with a customer who had the same worry, and what happened.65
STOP SIGNALS
Signals that mean stop or wait
Some events take an account out of the sales queue. Respect them and your good signals keep working.
One account in your micro-campaign
85sales priority
LiveReach out within 24 hours.
Pick an event to see what it does to the account.
RESULTS
Signals at work in our clients' pipelines
We pick signals for a living. Four engagements where the signal was the strategy.
Federico DonatoneCEOLorenzo AsnaghiCOOWe rank signals before every sales call. This is the same model, opened to everyone.
FAQ
Intent signals, answered
What are intent signals?
Intent signals are events that show a company or a person is likely to buy something like what you sell, soon. A demo request is the strongest kind. A new leader in the team you sell to, a job post that names your category or a question in a LinkedIn group are signals you can find without waiting for the buyer to come to you.
Why do intent signals matter?
Most of your market is not buying right now: about 5% of B2B buyers are in market in a given quarter (John Dawes, Ehrenberg-Bass Institute, for the LinkedIn B2B Institute, 2021). Buyers also decide early: 94% rank a favorite vendor before they talk to sales, and 95% of the time the winner was already on their Day One shortlist (6sense, 2025 B2B Buyer Experience Report). Signals tell you who is in the 5% and when, so you get on the shortlist before it is written.
What are examples of buying signals?
The strongest in each of the 11 families of this index: "Demo request" (inbound requests), "Hits an upgrade gate" (product usage), "High-intent pages" (website and content), "Compares you on G2" (research intent), "Asks for recommendations" (social and community), "Champion changes jobs" (people moves), "Job post names your category" (hiring), "Tender or RFP published" (money events), "Regulation deadline" (company change), "Adopts a complementary tool" (tech stack) and "Customer intro" (network and partners). The index lists all 78, with a first line to send for each.
What is the strongest buying signal?
In this index, "Demo request" at 89 out of 100: the buyer asking you directly. Among the signals you can find without waiting for the buyer, the top three are "Asks for recommendations" (78), "Job post names your category" (75) and "Compares you on G2" (71). Those three work for almost any B2B company; product-led and public sector teams have stronger ones, marked in the index.
What is the difference between intent data and intent signals?
Intent data usually means third-party research data: which companies read about a topic across B2B websites, sold by providers like Bombora or built into 6sense and Demandbase. Intent signals is the wider family: anything that shows timing, from your own website and product to job posts, people moves and public conversations. Research intent is one of the 11 families in this index, and not the strongest.
What are first-party, second-party and third-party intent signals?
First-party signals come from your own channels: website, product, forms and inbox. Second-party signals come from a platform that shares its data with you, like a review site telling you which companies compared you with a competitor. Third-party signals come from public or pooled sources: job posts, funding news, people moves and co-op research data.
Which intent data providers are the best?
It depends on the signal. For people moves, tools like UserGems, Champify and Clay. For website visitors, RB2B in the US and Leadfeeder or Snitcher in Europe. For research intent, Bombora, G2 and the ABM platforms like 6sense and Demandbase. Many contact databases (Apollo, Lusha, Cognism, ZoomInfo) now add signals too. The tools section maps 54 tools to the signal families they cover, with the prices they publish. Growth Cab works with some of these vendors: HubSpot, Prospeo, Clay, Enginy and Databar are partners (Prospeo also pays us a referral commission elsewhere on our site), and TendersTool and FlashLabs are clients. They are marked in the table, and none of them paid to be listed.
Can I track intent signals for free?
Yes, for many of them. Job posts, funding news, leadership changes and LinkedIn posts are public, and your CRM, forms and product data are yours. The index shows a free way to catch every signal where one exists: turn on Free to track to see the 68 that have one.
Are intent signals legal under GDPR?
Company-level signals and public business events are widely used in B2B outreach in Europe, with a legitimate interest, a clear way to opt out and respect for local rules. Identifying individual website visitors is much more restricted in Europe than in the US. Check with your own legal counsel: this is not legal advice.
How did you score the signals?
With the model Stratega, our research engine, runs before every sales call: intent 30%, timing 25%, fit 15%, volume 15% and detectability 15%, each voted from 1 to 5. The votes are our judgment from running signal-based outbound for clients, not a survey. The general index votes the typical B2B case, the finder votes each signal again for your company (mostly fit, volume and detectability), and the CSV has every vote if you want to change them.
How often is the index updated?
We review the votes and the tools every quarter. This is the October 2026 edition, with tool prices read on the vendors' own pages.
Can I cite or embed the index?
Yes. Copy the citation or the embed code under the index, or download the full dataset as a CSV (CC BY 4.0). Please link back to this page.
Your top signals, counted in your own market
That is how we prepare every sales call: your market pulled from Clay and your signals counted account by account, ready for the first conversation. Then we build the outbound engine that acts on them, with Clay and real people on the phone.